{
  "scan": "Energy and Utilities — Crane Index (AI Visibility Suite)",
  "cohort": "energy-utilities",
  "date": "2026-09-01",
  "scanners": {
    "retrieval": "AI Search Readiness",
    "execution": "Agent Readiness",
    "representation": "Brand Representation"
  },
  "concurrency": 10,
  "pages": 1,
  "basis": "page",
  "aggregate": {
    "scannedRequested": 175,
    "reachable": 117,
    "unreachable": 58,
    "retrieval": {
      "n": 117,
      "min": 14,
      "max": 91,
      "median": 47,
      "mean": 50,
      "ge70": 13,
      "b5569": 30,
      "b4054": 43,
      "lt40": 31,
      "below55": 74,
      "ge90": 1
    },
    "execution": {
      "n": 117,
      "min": 30,
      "max": 97,
      "median": 65,
      "mean": 66,
      "ge70": 21,
      "b5569": 85,
      "b4054": 6,
      "lt40": 5,
      "below55": 11,
      "ge90": 3
    },
    "representation": {
      "n": 117,
      "min": 8,
      "max": 64,
      "median": 13,
      "mean": 20,
      "ge70": 0,
      "b5569": 6,
      "b4054": 9,
      "lt40": 102,
      "below55": 111,
      "ge90": 0
    },
    "composite": {
      "n": 117,
      "min": 20,
      "max": 78,
      "median": 42,
      "mean": 45,
      "ge70": 6,
      "b5569": 20,
      "b4054": 49,
      "lt40": 42,
      "below55": 91,
      "ge90": 0
    }
  },
  "escalations": [],
  "recoveries": [],
  "companies": [
    {
      "name": "ExxonMobil",
      "domain": "exxonmobil.com",
      "ok": true,
      "finalUrl": "https://corporate.exxonmobil.com/",
      "offDomain": "corporate.exxonmobil.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 69,
        "execution": 68,
        "representation": 58,
        "composite": 65
      },
      "detail": {
        "retrieval": {
          "score": 69,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 56,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Corporation.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "partial",
                  "weight": 2,
                  "detail": "2 distinct external profiles linked via sameAs.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 39,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Dates present in meta or <time> tags, but not in structured data.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "7 of 17 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 9 H2, 6 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 831 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 36 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 156 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 24 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "3 insecure HTTP resources on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 831 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 58,
          "band": "Partly resolved",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (ExxonMobil), but thin: no description.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 100,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s): linkedin.com, en.wikipedia.org.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Identity spans a confirmed registry (en.wikipedia.org) and a profile source.",
                  "rec": null
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 2,
              "reachable": 2,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "en.wikipedia.org",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "linkedin.com",
                "en.wikipedia.org"
              ],
              "confirmedHosts": [
                "linkedin.com",
                "en.wikipedia.org"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "Chevron",
      "domain": "chevron.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": ""
    },
    {
      "name": "Shell",
      "domain": "shell.com",
      "ok": false,
      "reason": "UNREADABLE (no content / client-side rendered)",
      "wafVendor": ""
    },
    {
      "name": "BP",
      "domain": "bp.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "AWS CloudFront or AWS WAF"
    },
    {
      "name": "TotalEnergies",
      "domain": "totalenergies.com",
      "ok": true,
      "finalUrl": "https://totalenergies.com/",
      "offDomain": "totalenergies.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 47,
        "execution": 68,
        "representation": 13,
        "composite": 43
      },
      "detail": {
        "retrieval": {
          "score": 47,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "16 of 42 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 9 H2, 10 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 979 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 67 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 162 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 34 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 979 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "ConocoPhillips",
      "domain": "conocophillips.com",
      "ok": true,
      "finalUrl": "https://www.conocophillips.com/",
      "offDomain": "conocophillips.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 56,
        "execution": 89,
        "representation": 28,
        "composite": 58
      },
      "detail": {
        "retrieval": {
          "score": 56,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 36,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 39,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "The page references a subject, but the schema is otherwise flat.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Dates present in meta or <time> tags, but not in structured data.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "3 of 17 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "13 H1, 22 H2, 25 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1500 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 66 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 143 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "98% of 54 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (13)"
            },
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 89,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1500 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 28,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (ConocoPhillips), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "9 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Eni",
      "domain": "eni.com",
      "ok": true,
      "finalUrl": "https://www.eni.com/it-IT/home.html",
      "offDomain": "eni.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 56,
        "execution": 68,
        "representation": 28,
        "composite": 51
      },
      "detail": {
        "retrieval": {
          "score": 56,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 31,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Corporation.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 29,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Dates present in meta or <time> tags, but not in structured data.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "37 of 76 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 12 H2, 27 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 3300 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 39 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "92% of 77 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap is referenced but its file could not be read on this scan, so its lastmod freshness is unmeasured.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "6 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "6 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 3300 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 28,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (ENI), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Equinor",
      "domain": "equinor.com",
      "ok": true,
      "finalUrl": "https://www.equinor.com/",
      "offDomain": "equinor.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 64,
        "execution": 62,
        "representation": 32,
        "composite": 53
      },
      "detail": {
        "retrieval": {
          "score": 64,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 61,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "5 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 29,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Dates present in meta or <time> tags, but not in structured data.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "8 of 9 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 9 H2, 6 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 479 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 71 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 141 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 6 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 479 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 32,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Equinor ASA), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): twitter.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "twitter.com"
              ],
              "confirmedHosts": [
                "twitter.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Saudi Aramco",
      "domain": "aramco.com",
      "ok": true,
      "finalUrl": "https://www.aramco.com/",
      "offDomain": "aramco.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 72,
        "execution": 70,
        "representation": 46,
        "composite": 63
      },
      "detail": {
        "retrieval": {
          "score": 72,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 61,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Corporation.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "8 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 79,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Rich types present: Videoobject.",
                  "rec": null
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "6 of 69 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 12 H2, 21 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 640 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 36 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 200 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 24 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 70,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 63,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "partial",
                  "weight": 3,
                  "detail": "Could not establish a browser baseline (control returned timeout); agent results inconclusive. Probed: OAI-SearchBot 200, PerplexityBot timeout, ClaudeBot timeout, GPTBot 200.",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 640 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 46,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Aramco), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 60,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 7 declared; the rest did not resolve): x.com, linkedin.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "7 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "x.com",
                "linkedin.com"
              ],
              "confirmedHosts": [
                "x.com",
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": false,
        "consistent": null,
        "note": "browser-ua-unreadable"
      },
      "flags": []
    },
    {
      "name": "PetroChina",
      "domain": "petrochina.com.cn",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Sinopec",
      "domain": "sinopec.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Petrobras",
      "domain": "petrobras.com.br",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": ""
    },
    {
      "name": "Petronas",
      "domain": "petronas.com",
      "ok": true,
      "finalUrl": "https://www.petronas.com/",
      "offDomain": "petronas.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 43,
        "execution": 62,
        "representation": 13,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 43,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "32 of 101 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "11 H1, 6 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1900 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 43 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 157 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 39 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (11)"
            },
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1900 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Gazprom",
      "domain": "gazprom.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Rosneft",
      "domain": "rosneft.com",
      "ok": true,
      "finalUrl": "https://rosneft.com/",
      "offDomain": "rosneft.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 31,
        "execution": 50,
        "representation": 13,
        "composite": 31
      },
      "detail": {
        "retrieval": {
          "score": 31,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "9 of 11 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 2 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 70,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1000 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 7 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "89% of 37 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 65,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "No robots.txt is blocking AI crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "error",
              "label": "21 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "4 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            },
            {
              "sev": "warning",
              "label": "No sitemap discoverable"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 50,
          "band": "Major friction",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 63,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "partial",
                  "weight": 3,
                  "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 403, ClaudeBot 403, GPTBot 403).",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No robots.txt is blocking retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1000 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Some AI agents refused at the edge (PerplexityBot, ClaudeBot, GPTBot)"
            },
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": false,
        "consistent": null,
        "note": "browser-ua-unreadable"
      },
      "flags": []
    },
    {
      "name": "Lukoil",
      "domain": "lukoil.com",
      "ok": true,
      "finalUrl": "https://lukoil.com/",
      "offDomain": "lukoil.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 34,
        "execution": 56,
        "representation": 13,
        "composite": 34
      },
      "detail": {
        "retrieval": {
          "score": 34,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "6 of 7 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 15 H2, 3 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 827 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 23 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "85% of 26 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 76,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "partial",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, no lang.",
                  "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "4 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 56,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 63,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "partial",
                  "weight": 3,
                  "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 403).",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 827 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Some AI agents refused at the edge (GPTBot)"
            },
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Reliance Industries",
      "domain": "ril.com",
      "ok": true,
      "finalUrl": "https://www.ril.com/",
      "offDomain": "ril.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 44,
        "execution": 69,
        "representation": 13,
        "composite": 42
      },
      "detail": {
        "retrieval": {
          "score": 44,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "36 of 115 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 35 H2, 23 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 70,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 15200 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 196 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 437 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "partial",
                  "weight": 1,
                  "detail": "79% of 57 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "12 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 69,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 15200 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "85 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "Indian Oil",
      "domain": "iocl.com",
      "ok": false,
      "reason": "UNREADABLE (HTTP 307)",
      "wafVendor": ""
    },
    {
      "name": "ONGC",
      "domain": "ongcindia.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Repsol",
      "domain": "repsol.com",
      "ok": true,
      "finalUrl": "https://www.repsol.com/es/index.cshtml",
      "offDomain": "repsol.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 78,
        "execution": 83,
        "representation": 56,
        "composite": 72
      },
      "detail": {
        "retrieval": {
          "score": 78,
          "band": "Well positioned",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 75,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "7 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 43,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "18 of 29 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 4 H2, 0 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1900 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 27 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 156 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 31 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (11,165 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 83,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 70,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "2 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1900 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "partial",
                  "weight": 1,
                  "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 56,
          "band": "Partly resolved",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 100,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity declared (Repsol) with a description and descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Identity consistency",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across schema, title and og:site_name, with a legal identifier present.",
                  "rec": null
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 60,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 7 declared; the rest did not resolve): twitter.com, linkedin.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 4,
              "confirmed": 2,
              "dead": 1,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "youtube.com",
                  "status": 404,
                  "state": "dead"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "twitter.com",
                "linkedin.com"
              ],
              "confirmedHosts": [
                "twitter.com",
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "OMV",
      "domain": "omv.com",
      "ok": true,
      "finalUrl": "https://www.omv.com/en",
      "offDomain": "omv.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 70,
        "execution": 63,
        "representation": 32,
        "composite": 55
      },
      "detail": {
        "retrieval": {
          "score": 70,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 67,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Corporation.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "6 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "8 of 32 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 26 H2, 9 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 797 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 18 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 127 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 12 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 63,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 797 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 32,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (OMV Aktiengesellschaft), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name \"OMV Aktiengesellschaft\" is not clearly echoed in the title or og:site_name, which weakens disambiguation.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 6 declared; the rest did not resolve): x.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "x.com"
              ],
              "confirmedHosts": [
                "x.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Galp Energia",
      "domain": "galp.com",
      "ok": true,
      "finalUrl": "https://www.galp.com/es/",
      "offDomain": "galp.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 42,
        "execution": 56,
        "representation": 8,
        "composite": 35
      },
      "detail": {
        "retrieval": {
          "score": 42,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "9 of 19 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 H1, 0 H2, 9 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 617 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 32 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 172 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "fail",
                  "weight": 1,
                  "detail": "45% of 22 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 70,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (4)"
            },
            {
              "sev": "warning",
              "label": "Heading levels skip from H1 to H3"
            },
            {
              "sev": "warning",
              "label": "12 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "No sitemap discoverable"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 56,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 617 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Woodside Energy",
      "domain": "woodside.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Occidental Petroleum",
      "domain": "oxy.com",
      "ok": true,
      "finalUrl": "https://www.oxy.com/",
      "offDomain": "oxy.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 38,
        "execution": 62,
        "representation": 18,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 38,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "11 of 14 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "3 H1, 3 H2, 9 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 60,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 918 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 13 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 249 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "fail",
                  "weight": 1,
                  "detail": "42% of 12 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (3)"
            },
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "7 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 918 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 18,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Marathon Petroleum",
      "domain": "marathonpetroleum.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Phillips 66",
      "domain": "phillips66.com",
      "ok": true,
      "finalUrl": "https://www.phillips66.com/",
      "offDomain": "phillips66.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 75,
        "execution": 87,
        "representation": 42,
        "composite": 68
      },
      "detail": {
        "retrieval": {
          "score": 75,
          "band": "Well positioned",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 69,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization, Person.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Author or person is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "12 of 13 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 11 H2, 15 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 812 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 40 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 113 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "81% of 32 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "6 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 87,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 812 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 42,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Phillips 66), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): linkedin.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 40,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "A person or author is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 4,
              "reachable": 4,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "linkedin.com"
              ],
              "confirmedHosts": [
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Valero Energy",
      "domain": "valero.com",
      "ok": true,
      "finalUrl": "https://www.valero.com/",
      "offDomain": "valero.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 43,
        "execution": 68,
        "representation": 8,
        "composite": 40
      },
      "detail": {
        "retrieval": {
          "score": 43,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "6 of 9 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 5 H2, 5 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 452 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 39 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 246 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 19 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 452 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Diamondback Energy",
      "domain": "diamondbackenergy.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "EOG Resources",
      "domain": "eogresources.com",
      "ok": true,
      "finalUrl": "https://www.eogresources.com/",
      "offDomain": "eogresources.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 19,
        "execution": 57,
        "representation": 18,
        "composite": 31
      },
      "detail": {
        "retrieval": {
          "score": 19,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 0,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "1 of 1 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 0 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 30,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 73 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No title tag found.",
                  "rec": "Add a descriptive title tag."
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 5 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (120,090 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "error",
              "label": "Missing title tag"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 57,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 45,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "A form element is present but has no usable named inputs.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Very little static content (~73 words); agents that do not run JavaScript will see almost nothing.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            },
            {
              "sev": "error",
              "label": "Action surface appears client-side rendered; agents may see little"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 18,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "EQT Corporation",
      "domain": "eqt.com",
      "ok": true,
      "finalUrl": "https://www.eqt.com/",
      "offDomain": "eqt.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 39,
        "execution": 62,
        "representation": 10,
        "composite": 37
      },
      "detail": {
        "retrieval": {
          "score": 39,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 of 5 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 H1, 10 H2, 4 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 587 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 52 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 145 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 120 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (4)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "2 form(s) present, but inputs are poorly labelled.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 587 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Hess Corporation",
      "domain": "hess.com",
      "ok": false,
      "reason": "UNREADABLE (no content / client-side rendered)",
      "wafVendor": ""
    },
    {
      "name": "Suncor Energy",
      "domain": "suncor.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Canadian Natural Resources",
      "domain": "cnrl.com",
      "ok": true,
      "finalUrl": "https://www.cnrl.com/",
      "offDomain": "cnrl.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 36,
        "execution": 62,
        "representation": 13,
        "composite": 37
      },
      "detail": {
        "retrieval": {
          "score": 36,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "8 of 9 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "11 H1, 10 H2, 1 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 60,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 550 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 289 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 254 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "fail",
                  "weight": 1,
                  "detail": "53% of 19 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (11)"
            },
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "9 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 550 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "9 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Cenovus Energy",
      "domain": "cenovus.com",
      "ok": true,
      "finalUrl": "https://cenovus.com/",
      "offDomain": "cenovus.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 28,
        "execution": 62,
        "representation": 8,
        "composite": 33
      },
      "detail": {
        "retrieval": {
          "score": 28,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 0,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No paragraph content found.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 5 H2, 10 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 537 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 14 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 75 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "95% of 21 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 537 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "SLB",
      "domain": "slb.com",
      "ok": true,
      "finalUrl": "https://www.slb.com/",
      "offDomain": "slb.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 73,
        "execution": 74,
        "representation": 36,
        "composite": 61
      },
      "detail": {
        "retrieval": {
          "score": 73,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 69,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "5 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 54,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Products or services are described in structured data.",
                  "rec": null
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "13 of 14 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 7 H2, 29 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 5200 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 38 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 83 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "95% of 38 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "2 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 74,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 64,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "partial",
                  "weight": 2.5,
                  "detail": "Offerings are described, but with no price or actionable Action type an agent cannot act on them.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Products or services are described in structured data.",
                  "rec": null
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 55,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 5200 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "fail",
                  "weight": 1,
                  "detail": "An interactive CAPTCHA (hCaptcha, Cloudflare Turnstile or reCAPTCHA v2) is present; autonomous agents cannot pass it.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Offerings described but not actionable (no price or Action)"
            },
            {
              "sev": "warning",
              "label": "Interactive CAPTCHA present; autonomous agents cannot complete it"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 36,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 79,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity declared (SLB) with a description and descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "5 authoritative link(s) declared, but none resolved; dead links are not counted.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "11 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 4,
              "confirmed": 0,
              "dead": 1,
              "links": [
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "en.wikipedia.org",
                  "status": 404,
                  "state": "dead"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [],
              "confirmedHosts": [],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "sameas-unverified"
      ]
    },
    {
      "name": "Halliburton",
      "domain": "halliburton.com",
      "ok": true,
      "finalUrl": "https://www.halliburton.com/",
      "offDomain": "halliburton.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 47,
        "execution": 62,
        "representation": 10,
        "composite": 40
      },
      "detail": {
        "retrieval": {
          "score": 47,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "31 of 34 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 7 H2, 3 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1600 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 58 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 159 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 34 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (diffbot, omgili), a legitimate choice.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1600 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (diffbot, omgili).)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Baker Hughes",
      "domain": "bakerhughes.com",
      "ok": true,
      "finalUrl": "https://www.bakerhughes.com/",
      "offDomain": "bakerhughes.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 59,
        "execution": 69,
        "representation": 28,
        "composite": 52
      },
      "detail": {
        "retrieval": {
          "score": 59,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 44,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization, Corporation.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 43,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "22 of 24 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "3 H1, 18 H2, 6 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 4100 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 45 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 130 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 25 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (3)"
            },
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 69,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 4100 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 28,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Baker Hughes), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": false,
        "note": "inconsistent-serving"
      },
      "flags": []
    },
    {
      "name": "NOV",
      "domain": "nov.com",
      "ok": true,
      "finalUrl": "https://www.nov.com/",
      "offDomain": "nov.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 34,
        "execution": 62,
        "representation": 8,
        "composite": 35
      },
      "detail": {
        "retrieval": {
          "score": 34,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 17,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 of 5 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "1 H1, 0 H2, 0 H3.",
                  "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 323 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 68 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 164 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 2 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 323 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "TechnipFMC",
      "domain": "technipfmc.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Subsea 7",
      "domain": "subsea7.com",
      "ok": false,
      "reason": "UNREADABLE (no content / client-side rendered)",
      "wafVendor": ""
    },
    {
      "name": "Harbour Energy",
      "domain": "harbourenergy.com",
      "ok": true,
      "finalUrl": "https://www.harbourenergy.com/",
      "offDomain": "harbourenergy.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 51,
        "execution": 68,
        "representation": 10,
        "composite": 43
      },
      "detail": {
        "retrieval": {
          "score": 51,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 7,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Dates present in meta or <time> tags, but not in structured data.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "18 of 48 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 9 H2, 19 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1300 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 45 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 126 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 6 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1300 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Ithaca Energy",
      "domain": "ithacaenergy.com",
      "ok": true,
      "finalUrl": "https://www.ithacaenergy.com/",
      "offDomain": "ithacaenergy.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 39,
        "execution": 62,
        "representation": 10,
        "composite": 37
      },
      "detail": {
        "retrieval": {
          "score": 39,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "10 of 16 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 4 H2, 2 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 477 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 50 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 158 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 3 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 477 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "EnQuest",
      "domain": "enquest.com",
      "ok": true,
      "finalUrl": "https://www.enquest.com/",
      "offDomain": "enquest.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 43,
        "execution": 68,
        "representation": 8,
        "composite": 40
      },
      "detail": {
        "retrieval": {
          "score": 43,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 7,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Dates present in meta or <time> tags, but not in structured data.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "9 of 12 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 1 H2, 7 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 70,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 574 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 4 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 7 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 574 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Serica Energy",
      "domain": "serica-energy.com",
      "ok": true,
      "finalUrl": "https://www.serica-energy.com/",
      "offDomain": "serica-energy.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 49,
        "execution": 69,
        "representation": 10,
        "composite": 43
      },
      "detail": {
        "retrieval": {
          "score": 49,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "14 of 27 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 7 H2, 5 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 763 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 52 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 170 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 7 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 69,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 763 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Energean",
      "domain": "energean.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Tullow Oil",
      "domain": "tullowoil.com",
      "ok": true,
      "finalUrl": "https://www.tullowoil.com/",
      "offDomain": "tullowoil.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 49,
        "execution": 69,
        "representation": 10,
        "composite": 43
      },
      "detail": {
        "retrieval": {
          "score": 49,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "12 of 23 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 6 H2, 7 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 621 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 31 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 74 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 8 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 69,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 621 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Capricorn Energy",
      "domain": "capricornenergy.com",
      "ok": true,
      "finalUrl": "https://www.capricornenergy.com/",
      "offDomain": "capricornenergy.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 27,
        "execution": 68,
        "representation": 13,
        "composite": 36
      },
      "detail": {
        "retrieval": {
          "score": 27,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 17,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No paragraph content found.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 H1, 9 H2, 5 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 513 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 16 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 15 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 63,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "partial",
                  "weight": 0.75,
                  "detail": "HTTPS, no viewport, lang set.",
                  "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (4)"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 513 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "8 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Petrofac",
      "domain": "petrofac.com",
      "ok": true,
      "finalUrl": "https://www.petrofac.com/",
      "offDomain": "petrofac.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 44,
        "execution": 68,
        "representation": 8,
        "composite": 40
      },
      "detail": {
        "retrieval": {
          "score": 44,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "18 of 18 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 5 H2, 20 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 998 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 8 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 63 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 9 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 998 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Wood",
      "domain": "woodplc.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Enbridge",
      "domain": "enbridge.com",
      "ok": true,
      "finalUrl": "https://www.enbridge.com/",
      "offDomain": "enbridge.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 36,
        "execution": 63,
        "representation": 13,
        "composite": 37
      },
      "detail": {
        "retrieval": {
          "score": 36,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "20 of 22 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 2 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 2200 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 20 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 494 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "partial",
                  "weight": 1,
                  "detail": "79% of 28 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "6 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 63,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "2 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 2200 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "13 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Kinder Morgan",
      "domain": "kindermorgan.com",
      "ok": true,
      "finalUrl": "https://kindermorgan.com/",
      "offDomain": "kindermorgan.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 59,
        "execution": 68,
        "representation": 28,
        "composite": 52
      },
      "detail": {
        "retrieval": {
          "score": 59,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 25,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 68,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "The page references a subject, but the schema is otherwise flat.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Rich types present: Videoobject.",
                  "rec": null
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "6 of 9 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 4 H2, 4 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 614 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 53 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 165 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 8 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "error",
              "label": "7 insecure HTTP resources on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 614 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 28,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Kinder Morgan, Inc.), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Williams Companies",
      "domain": "williams.com",
      "ok": true,
      "finalUrl": "https://www.williams.com/",
      "offDomain": "williams.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 67,
        "execution": 89,
        "representation": 28,
        "composite": 61
      },
      "detail": {
        "retrieval": {
          "score": 67,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 42,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "21 of 31 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 13 H2, 0 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1100 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 29 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 123 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "83% of 18 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "3 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "3 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 89,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1100 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 28,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Williams Companies), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "11 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "ONEOK",
      "domain": "oneok.com",
      "ok": true,
      "finalUrl": "https://www.oneok.com/",
      "offDomain": "oneok.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 36,
        "execution": 63,
        "representation": 10,
        "composite": 36
      },
      "detail": {
        "retrieval": {
          "score": 36,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "5 of 13 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 6 H2, 3 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 586 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 11 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 164 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 13 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "No robots.txt is blocking AI crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "error",
              "label": "4 insecure HTTP resources on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 63,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No robots.txt is blocking retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 586 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Energy Transfer",
      "domain": "energytransfer.com",
      "ok": true,
      "finalUrl": "https://www.energytransfer.com/",
      "offDomain": "energytransfer.com",
      "truncated": true,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 24,
        "execution": 58,
        "representation": 13,
        "composite": 32
      },
      "detail": {
        "retrieval": {
          "score": 24,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 7,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Dates present in meta or <time> tags, but not in structured data.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 0,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No paragraph content found.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 0 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 80000 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 15 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No images to assess.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No lists, landmarks or header tables found.",
                  "rec": "Use lists, <main>/<article> landmarks and tables with <th> headers; they help AI parsers isolate and extract your content cleanly."
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 65,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "robots.txt could not be read on this pass (a transient network fault or rate-limit), so AI crawler access is inconclusive and is not scored as a pass.",
                  "rec": "Re-run the scan. If robots.txt still will not load, confirm it responds with 200 and does not Disallow the AI answer crawlers (OAI-SearchBot, PerplexityBot, Claude-SearchBot)."
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": true
        },
        "execution": {
          "score": 58,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 88,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "partial",
                  "weight": 1,
                  "detail": "robots.txt could not be read on this scan (a transient network fault or rate-limit), so the declared retrieval policy is unmeasured; held inconclusive, not scored as a pass or a block.",
                  "rec": "Re-run the scan. If robots.txt still will not load, confirm it responds with 200 and does not Disallow the retrieval agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot)."
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 80000 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": true
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "451 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (training-crawler posture unmeasured this scan: robots.txt could not be read.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "robots-unmeasured",
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "Enterprise Products Partners",
      "domain": "enterpriseproducts.com",
      "ok": true,
      "finalUrl": "https://enterpriseproducts.com/",
      "offDomain": "enterpriseproducts.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 37,
        "execution": 56,
        "representation": 8,
        "composite": 34
      },
      "detail": {
        "retrieval": {
          "score": 37,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "3 of 8 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 10 H2, 8 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 358 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 26 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 125 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 20 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 65,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "No robots.txt is blocking AI crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            },
            {
              "sev": "warning",
              "label": "No sitemap discoverable"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 56,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No robots.txt is blocking retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 358 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "TC Energy",
      "domain": "tcenergy.com",
      "ok": true,
      "finalUrl": "https://www.tcenergy.com/",
      "offDomain": "tcenergy.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 45,
        "execution": 68,
        "representation": 13,
        "composite": 42
      },
      "detail": {
        "retrieval": {
          "score": 45,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "33 of 46 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "3 H1, 7 H2, 21 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1300 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 23 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 135 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "96% of 28 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (3)"
            },
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1300 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "7 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Cheniere Energy",
      "domain": "cheniere.com",
      "ok": true,
      "finalUrl": "https://www.cheniere.com/",
      "offDomain": "cheniere.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 54,
        "execution": 62,
        "representation": 25,
        "composite": 47
      },
      "detail": {
        "retrieval": {
          "score": 54,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 36,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Corporation.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 29,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Dates present in meta or <time> tags, but not in structured data.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "11 of 27 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 8 H2, 1 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 55,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 375 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 8 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 13 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "3 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 375 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "fail",
                  "weight": 1,
                  "detail": "An interactive CAPTCHA (hCaptcha, Cloudflare Turnstile or reCAPTCHA v2) is present; autonomous agents cannot pass it.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            },
            {
              "sev": "warning",
              "label": "Interactive CAPTCHA present; autonomous agents cannot complete it"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 25,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Cheniere), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Engie",
      "domain": "engie.com",
      "ok": true,
      "finalUrl": "https://www.engie.com/",
      "offDomain": "engie.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 60,
        "execution": 82,
        "representation": 23,
        "composite": 55
      },
      "detail": {
        "retrieval": {
          "score": 60,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 42,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "12 of 41 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 8 H2, 23 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1500 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 43 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 127 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "94% of 31 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "error",
              "label": "3 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "2 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 82,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1500 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 23,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (ENGIE), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "E.ON",
      "domain": "eon.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "RWE",
      "domain": "rwe.com",
      "ok": true,
      "finalUrl": "https://www.rwe.com/",
      "offDomain": "rwe.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 54,
        "execution": 62,
        "representation": 8,
        "composite": 41
      },
      "detail": {
        "retrieval": {
          "score": 54,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 14,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 39,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Dates present in meta or <time> tags, but not in structured data.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "20 of 31 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "5 H1, 12 H2, 30 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1500 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 40 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 167 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 20 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (5)"
            },
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1500 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Uniper",
      "domain": "uniper.energy",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "EnBW",
      "domain": "enbw.com",
      "ok": true,
      "finalUrl": "https://www.enbw.com/",
      "offDomain": "enbw.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 47,
        "execution": 68,
        "representation": 10,
        "composite": 42
      },
      "detail": {
        "retrieval": {
          "score": 47,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "7 of 9 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 8 H2, 11 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1100 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 72 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 157 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 16 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1100 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Iberdrola",
      "domain": "iberdrola.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": ""
    },
    {
      "name": "Endesa",
      "domain": "endesa.com",
      "ok": true,
      "finalUrl": "https://www.endesa.com/",
      "offDomain": "endesa.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 52,
        "execution": 69,
        "representation": 20,
        "composite": 47
      },
      "detail": {
        "retrieval": {
          "score": 52,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "35 of 183 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "3 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 38 H2, 17 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 3900 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 60 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 139 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "90% of 189 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (4,896 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            },
            {
              "sev": "warning",
              "label": "19 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 69,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 3900 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "llms.txt present but declares no transactional surfaces.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 20,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "55 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Naturgy",
      "domain": "naturgy.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Enel",
      "domain": "enel.com",
      "ok": true,
      "finalUrl": "https://www.enel.com/",
      "offDomain": "enel.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 49,
        "execution": 62,
        "representation": 19,
        "composite": 43
      },
      "detail": {
        "retrieval": {
          "score": 49,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 31,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Corporation.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "8 of 8 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 6 H2, 21 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 812 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 50 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 142 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "96% of 24 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "error",
              "label": "2 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 812 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 19,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 29,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (named), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "EDF",
      "domain": "edf.fr",
      "ok": true,
      "finalUrl": "https://www.edf.fr/",
      "offDomain": "edf.fr",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 61,
        "execution": 50,
        "representation": 23,
        "composite": 45
      },
      "detail": {
        "retrieval": {
          "score": 61,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 42,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "3 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "13 of 23 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 2 H2, 10 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 577 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 23 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 38 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap is referenced but its file could not be read on this scan, so its lastmod freshness is unmeasured.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Missing meta description"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 50,
          "band": "Major friction",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 63,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "partial",
                  "weight": 3,
                  "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 403, ClaudeBot 403, GPTBot 200).",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 577 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Some AI agents refused at the edge (PerplexityBot, ClaudeBot)"
            },
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 23,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (EDF), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "EDP",
      "domain": "edp.com",
      "ok": true,
      "finalUrl": "https://edp.com/en",
      "offDomain": "edp.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 40,
        "execution": 68,
        "representation": 13,
        "composite": 40
      },
      "detail": {
        "retrieval": {
          "score": 40,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "3 of 6 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 9 H2, 9 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 18 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 21 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (464 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "1/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Missing meta description"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1200 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "llms.txt present but declares no transactional surfaces.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Fortum",
      "domain": "fortum.com",
      "ok": true,
      "finalUrl": "https://www.fortum.com/",
      "offDomain": "fortum.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 66,
        "execution": 62,
        "representation": 25,
        "composite": 51
      },
      "detail": {
        "retrieval": {
          "score": 66,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 31,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "9 of 40 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 3 H2, 8 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 729 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 34 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 307 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 6 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 729 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 25,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Fortum), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Vattenfall",
      "domain": "vattenfall.com",
      "ok": true,
      "finalUrl": "https://group.vattenfall.com/",
      "offDomain": "group.vattenfall.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 65,
        "execution": 68,
        "representation": 19,
        "composite": 51
      },
      "detail": {
        "retrieval": {
          "score": 65,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 31,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Rich types present: Videoobject.",
                  "rec": null
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "12 of 23 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 4 H2, 10 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 495 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 39 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 175 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 19 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "2 insecure HTTP resources on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 495 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 19,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 29,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (named), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Ørsted",
      "domain": "orsted.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": ""
    },
    {
      "name": "Acciona",
      "domain": "acciona.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Veolia",
      "domain": "veolia.com",
      "ok": true,
      "finalUrl": "https://www.veolia.com/fr",
      "offDomain": "veolia.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 55,
        "execution": 71,
        "representation": 8,
        "composite": 45
      },
      "detail": {
        "retrieval": {
          "score": 55,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 46,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "9 of 14 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 12 H2, 18 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1000 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 67 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 196 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "95% of 21 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (21,924 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "1/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 71,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1000 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Suez",
      "domain": "suez.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "NextEra Energy",
      "domain": "nexteraenergy.com",
      "ok": true,
      "finalUrl": "https://www.nexteraenergy.com/",
      "offDomain": "nexteraenergy.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 45,
        "execution": 62,
        "representation": 10,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 45,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "28 of 41 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 2 H2, 9 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 823 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 51 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 141 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "partial",
                  "weight": 1,
                  "detail": "79% of 29 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "6 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 823 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "Duke Energy",
      "domain": "duke-energy.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": ""
    },
    {
      "name": "Southern Company",
      "domain": "southerncompany.com",
      "ok": true,
      "finalUrl": "https://www.southerncompany.com/",
      "offDomain": "southerncompany.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 69,
        "execution": 68,
        "representation": 52,
        "composite": 63
      },
      "detail": {
        "retrieval": {
          "score": 69,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 75,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Corporation, Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "6 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 43,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "14 of 23 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 15 H2, 10 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 724 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 23 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 164 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "96% of 27 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 724 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 52,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 79,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity declared (Southern Company) with a description and descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 60,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 6 declared; the rest did not resolve): linkedin.com, twitter.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "linkedin.com",
                "twitter.com"
              ],
              "confirmedHosts": [
                "linkedin.com",
                "twitter.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Dominion Energy",
      "domain": "dominionenergy.com",
      "ok": true,
      "finalUrl": "https://www.dominionenergy.com/",
      "offDomain": "dominionenergy.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 46,
        "execution": 62,
        "representation": 13,
        "composite": 40
      },
      "detail": {
        "retrieval": {
          "score": 46,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 of 4 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 4 H2, 0 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 704 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 22 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 36 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 67 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 704 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "10 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "American Electric Power",
      "domain": "aep.com",
      "ok": true,
      "finalUrl": "https://www.aep.com/",
      "offDomain": "aep.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 37,
        "execution": 62,
        "representation": 13,
        "composite": 37
      },
      "detail": {
        "retrieval": {
          "score": 37,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 of 18 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 4 H2, 2 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 70,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 804 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 7 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 18 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "No robots.txt is blocking AI crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Missing meta description"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No robots.txt is blocking retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "2 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 804 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "7 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Exelon",
      "domain": "exeloncorp.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Constellation Energy",
      "domain": "constellationenergy.com",
      "ok": true,
      "finalUrl": "https://www.constellationenergy.com/",
      "offDomain": "constellationenergy.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 66,
        "execution": 63,
        "representation": 46,
        "composite": 58
      },
      "detail": {
        "retrieval": {
          "score": 66,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 67,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "5 distinct external profiles linked via sameAs (6 links in total).",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "18 of 51 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 5 H2, 5 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 875 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 78 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 160 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "80% of 60 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "12 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 63,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 875 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 46,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Constellation), but thin: no description.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 60,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): twitter.com, linkedin.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "8 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 4,
              "confirmed": 2,
              "dead": 1,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "twitter.com",
                  "status": 404,
                  "state": "dead"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "twitter.com",
                "linkedin.com"
              ],
              "confirmedHosts": [
                "twitter.com",
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Xcel Energy",
      "domain": "xcelenergy.com",
      "ok": true,
      "finalUrl": "https://my.xcelenergy.com/s/",
      "offDomain": "my.xcelenergy.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 19,
        "execution": 34,
        "representation": 8,
        "composite": 20
      },
      "detail": {
        "retrieval": {
          "score": 19,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 0,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No paragraph content found.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 0 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 35,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 10 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 11 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No images to assess.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No lists, landmarks or header tables found.",
                  "rec": "Use lists, <main>/<article> landmarks and tables with <th> headers; they help AI parsers isolate and extract your content cleanly."
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 70,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap is referenced but its file could not be read on this scan, so its lastmod freshness is unmeasured.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 34,
          "band": "Closed to agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 45,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Very little static content (~10 words); agents that do not run JavaScript will see almost nothing.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            },
            {
              "sev": "error",
              "label": "Action surface appears client-side rendered; agents may see little"
            },
            {
              "sev": "warning",
              "label": "Reachable but nothing to operate (little content, no action, no form)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "Sempra",
      "domain": "sempra.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Public Service Enterprise Group",
      "domain": "pseg.com",
      "ok": true,
      "finalUrl": "https://landing.pseg.com/",
      "offDomain": "landing.pseg.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 18,
        "execution": 34,
        "representation": 8,
        "composite": 20
      },
      "detail": {
        "retrieval": {
          "score": 18,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 0,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No paragraph content found.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 0 H2, 1 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 30,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 37 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No title tag found.",
                  "rec": "Add a descriptive title tag."
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 4 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 70,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "Heading levels skip from H1 to H3"
            },
            {
              "sev": "error",
              "label": "Missing title tag"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 34,
          "band": "Closed to agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 45,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Very little static content (~37 words); agents that do not run JavaScript will see almost nothing.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            },
            {
              "sev": "error",
              "label": "Action surface appears client-side rendered; agents may see little"
            },
            {
              "sev": "warning",
              "label": "Reachable but nothing to operate (little content, no action, no form)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Consolidated Edison",
      "domain": "coned.com",
      "ok": true,
      "finalUrl": "https://www.coned.com/en/",
      "offDomain": "coned.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 41,
        "execution": 68,
        "representation": 10,
        "composite": 40
      },
      "detail": {
        "retrieval": {
          "score": 41,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 of 4 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 15 H2, 3 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 647 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 51 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 142 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 7 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 647 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Edison International",
      "domain": "edison.com",
      "ok": true,
      "finalUrl": "https://www.edison.com/",
      "offDomain": "edison.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 43,
        "execution": 68,
        "representation": 10,
        "composite": 40
      },
      "detail": {
        "retrieval": {
          "score": 43,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 of 4 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 2 H2, 16 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 561 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 27 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 178 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 17 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "5 insecure HTTP resources on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 561 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "PG&E",
      "domain": "pge.com",
      "ok": true,
      "finalUrl": "https://www.pge.com/",
      "offDomain": "pge.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 45,
        "execution": 69,
        "representation": 13,
        "composite": 42
      },
      "detail": {
        "retrieval": {
          "score": 45,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "8 of 14 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 9 H2, 0 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 689 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 45 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 159 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 6 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (gptbot), a legitimate choice.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 69,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 689 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "12 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (gptbot).)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "WEC Energy Group",
      "domain": "wecenergygroup.com",
      "ok": true,
      "finalUrl": "https://wecenergygroup.com/",
      "offDomain": "wecenergygroup.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 32,
        "execution": 62,
        "representation": 13,
        "composite": 36
      },
      "detail": {
        "retrieval": {
          "score": 32,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 17,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 of 24 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 6 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 324 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 16 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 176 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "94% of 16 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "No robots.txt is blocking AI crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            },
            {
              "sev": "warning",
              "label": "No sitemap discoverable"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No robots.txt is blocking retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 324 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Eversource Energy",
      "domain": "eversource.com",
      "ok": true,
      "finalUrl": "https://www.eversource.com/residential",
      "offDomain": "eversource.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 39,
        "execution": 49,
        "representation": 18,
        "composite": 35
      },
      "detail": {
        "retrieval": {
          "score": 39,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 of 11 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 4 H2, 5 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 70,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 223 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 40 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 159 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 11 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (197,622 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 49,
          "band": "Major friction",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 63,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "partial",
                  "weight": 3,
                  "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 403, PerplexityBot 200, ClaudeBot 200, GPTBot 403).",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 60,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Only about 223 words in the static HTML; some content likely depends on JavaScript.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Some AI agents refused at the edge (OAI-SearchBot, GPTBot)"
            },
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 18,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "DTE Energy",
      "domain": "dteenergy.com",
      "ok": true,
      "finalUrl": "https://dteenergy.com/",
      "offDomain": "dteenergy.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 37,
        "execution": 69,
        "representation": 10,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 37,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "5 of 25 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 5 H2, 8 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 2100 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 28 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 153 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "94% of 17 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "error",
              "label": "7 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 69,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 2100 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Entergy",
      "domain": "entergy.com",
      "ok": true,
      "finalUrl": "https://www.entergy.com/",
      "offDomain": "entergy.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 72,
        "execution": 87,
        "representation": 48,
        "composite": 69
      },
      "detail": {
        "retrieval": {
          "score": 72,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 64,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "5 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 50,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Dates present in meta or <time> tags, but not in structured data.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "7 of 10 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 0 H2, 22 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 854 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 24 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 147 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 28 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "Heading levels skip from H1 to H3"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 87,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 854 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 48,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Entergy), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 60,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): x.com, linkedin.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 30,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "10 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "1 outbound citation(s) sit inside claim-bearing paragraphs, the shape of genuinely sourced writing.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "x.com",
                "linkedin.com"
              ],
              "confirmedHosts": [
                "x.com",
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "FirstEnergy",
      "domain": "firstenergycorp.com",
      "ok": true,
      "finalUrl": "https://www.firstenergycorp.com/fehome.html",
      "offDomain": "firstenergycorp.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 44,
        "execution": 65,
        "representation": 20,
        "composite": 43
      },
      "detail": {
        "retrieval": {
          "score": 44,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "13 of 35 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 5 H2, 0 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 850 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 16 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 11 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 15 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (73,052 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "3 insecure HTTP resources on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 65,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 850 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 20,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "10 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "CenterPoint Energy",
      "domain": "centerpointenergy.com",
      "ok": true,
      "finalUrl": "https://www.centerpointenergy.com/",
      "offDomain": "centerpointenergy.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 65,
        "execution": 30,
        "representation": 28,
        "composite": 41
      },
      "detail": {
        "retrieval": {
          "score": 65,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 61,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Corporation.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "5 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "7 of 8 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 7 H2, 3 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 491 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 18 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 157 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 12 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 30,
          "band": "Closed to agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 25,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "fail",
                  "weight": 3,
                  "detail": "Every probed AI agent is refused at the edge while a browser gets 200 (OAI-SearchBot 403, PerplexityBot 403, ClaudeBot 403, GPTBot 403).",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 491 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "AI agents are refused at the edge (CDN/WAF), not just in robots.txt"
            },
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 28,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 29,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (named), but thin: no description.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): x.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "x.com"
              ],
              "confirmedHosts": [
                "x.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "AES Corporation",
      "domain": "aes.com",
      "ok": true,
      "finalUrl": "https://www.aes.com/",
      "offDomain": "aes.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 72,
        "execution": 69,
        "representation": 59,
        "composite": 67
      },
      "detail": {
        "retrieval": {
          "score": 72,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 83,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization, Person.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "7 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Author or person is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Social proof schema",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Reputation is verifiable through a linked review profile (sameAs).",
                  "rec": null
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 79,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Rich types present: Videoobject.",
                  "rec": null
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "22 of 79 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 4 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 2000 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 46 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 145 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 69 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 69,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 2000 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 59,
          "band": "Partly resolved",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 79,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity declared (The AES Corporation) with a description and descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 60,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 6 declared; the rest did not resolve): linkedin.com, x.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 40,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "A person or author is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "en.wikipedia.org",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "linkedin.com",
                "x.com"
              ],
              "confirmedHosts": [
                "linkedin.com",
                "x.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Vistra",
      "domain": "vistracorp.com",
      "ok": true,
      "finalUrl": "https://vistracorp.com/",
      "offDomain": "vistracorp.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 64,
        "execution": 83,
        "representation": 21,
        "composite": 56
      },
      "detail": {
        "retrieval": {
          "score": 64,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 47,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "11 of 15 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 H1, 5 H2, 1 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 465 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 19 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 110 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "94% of 17 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (4)"
            },
            {
              "sev": "error",
              "label": "2 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 83,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 465 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 21,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 29,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (named), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "1 outbound citation(s) sit inside claim-bearing paragraphs, the shape of genuinely sourced writing.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "American Water Works",
      "domain": "amwater.com",
      "ok": true,
      "finalUrl": "https://amwater.com/",
      "offDomain": "amwater.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 42,
        "execution": 68,
        "representation": 8,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 42,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "9 of 19 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 4 H2, 7 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 390 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 37 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 1126 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 36 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (claudebot), a legitimate choice.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 390 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (claudebot).)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Essential Utilities",
      "domain": "essential.co",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "American States Water",
      "domain": "aswater.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "California Water Service",
      "domain": "calwatergroup.com",
      "ok": true,
      "finalUrl": "https://www.calwatergroup.com/",
      "offDomain": "calwatergroup.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 58,
        "execution": 56,
        "representation": 25,
        "composite": 46
      },
      "detail": {
        "retrieval": {
          "score": 58,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 44,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Corporation.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 29,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Dates present in meta or <time> tags, but not in structured data.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "20 of 31 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 7 H2, 7 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 743 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 36 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 10 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "1/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "4 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 56,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 55,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 743 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "fail",
                  "weight": 1,
                  "detail": "An interactive CAPTCHA (hCaptcha, Cloudflare Turnstile or reCAPTCHA v2) is present; autonomous agents cannot pass it.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            },
            {
              "sev": "warning",
              "label": "Interactive CAPTCHA present; autonomous agents cannot complete it"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 25,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (California Water Service Group), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "SJW Group",
      "domain": "sjwgroup.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Xylem",
      "domain": "xylem.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Pentair",
      "domain": "pentair.com",
      "ok": true,
      "finalUrl": "https://www.pentair.com/",
      "offDomain": "pentair.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 51,
        "execution": 87,
        "representation": 18,
        "composite": 52
      },
      "detail": {
        "retrieval": {
          "score": 51,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "9 of 24 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 4 H2, 11 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1900 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 39 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 202 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 34 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 87,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1900 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 18,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "National Grid",
      "domain": "nationalgrid.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "SSE",
      "domain": "sse.com",
      "ok": true,
      "finalUrl": "https://www.sse.com/",
      "offDomain": "sse.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 36,
        "execution": 68,
        "representation": 13,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 36,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "3 of 4 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 7 H2, 7 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 899 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 21 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 6 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 63,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "partial",
                  "weight": 0.75,
                  "detail": "HTTPS, no viewport, lang set.",
                  "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Missing meta description"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 899 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "7 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Centrica",
      "domain": "centrica.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Drax Group",
      "domain": "drax.com",
      "ok": true,
      "finalUrl": "https://www.drax.com/",
      "offDomain": "drax.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 64,
        "execution": 88,
        "representation": 13,
        "composite": 55
      },
      "detail": {
        "retrieval": {
          "score": 64,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 14,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "10 of 16 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 6 H2, 22 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1100 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 70 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 156 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "88% of 34 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 100,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (2,048 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "3 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "4 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 88,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 85,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1100 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "partial",
                  "weight": 1,
                  "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "11 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "ScottishPower",
      "domain": "scottishpower.co.uk",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": ""
    },
    {
      "name": "Octopus Energy",
      "domain": "octopus.energy",
      "ok": true,
      "finalUrl": "https://octopus.energy/",
      "offDomain": "octopus.energy",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 75,
        "execution": 86,
        "representation": 61,
        "composite": 74
      },
      "detail": {
        "retrieval": {
          "score": 75,
          "band": "Well positioned",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 75,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Corporation, Person.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "5 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Author or person is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Reviews or ratings are marked up on an eligible type.",
                  "rec": null
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 43,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "3 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Rich types present: Aggregaterating.",
                  "rec": null
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "54 of 109 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 7 H2, 23 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1800 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 58 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 163 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 37 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 100,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (83,544 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 86,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "2 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1800 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 61,
          "band": "Partly resolved",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Octopus Energy), but thin: no description.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 60,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): linkedin.com, x.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 50,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "A person or author is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "10 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "tiktok.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "linkedin.com",
                "x.com"
              ],
              "confirmedHosts": [
                "linkedin.com",
                "x.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "OVO Energy",
      "domain": "ovoenergy.com",
      "ok": true,
      "finalUrl": "https://www.ovoenergy.com/",
      "offDomain": "ovoenergy.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 91,
        "execution": 97,
        "representation": 46,
        "composite": 78
      },
      "detail": {
        "retrieval": {
          "score": 91,
          "band": "Built to be cited",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 78,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 86,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Rich types present: Product.",
                  "rec": null
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Products or services are described in structured data.",
                  "rec": null
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 100,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "22 of 58 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "3 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 15 H2, 44 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1800 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 67 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 105 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 33 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 97,
          "band": "Built for agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Products or services are described in structured data.",
                  "rec": null
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1800 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 46,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (OVO Energy), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 60,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): x.com, linkedin.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "20 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 4,
              "reachable": 4,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "x.com",
                "linkedin.com"
              ],
              "confirmedHosts": [
                "x.com",
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Good Energy",
      "domain": "goodenergy.co.uk",
      "ok": true,
      "finalUrl": "https://www.goodenergy.co.uk/",
      "offDomain": "goodenergy.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 72,
        "execution": 87,
        "representation": 13,
        "composite": 57
      },
      "detail": {
        "retrieval": {
          "score": 72,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 14,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 100,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "30 of 46 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "5 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 21 H2, 33 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 64 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 133 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 34 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 87,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Ecotricity",
      "domain": "ecotricity.co.uk",
      "ok": true,
      "finalUrl": "https://www.ecotricity.co.uk/",
      "offDomain": "ecotricity.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 57,
        "execution": 51,
        "representation": 10,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 57,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 100,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "12 of 13 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 6 H2, 13 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 580 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 54 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 138 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 50 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "No robots.txt is blocking AI crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 51,
          "band": "Major friction",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 63,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "partial",
                  "weight": 3,
                  "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 404). The refused agents return an ordinary-looking status (e.g. 404) to the bot user-agent while a browser is served the page, which is a user-agent-conditional block.",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No robots.txt is blocking retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 580 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Some AI agents refused at the edge (GPTBot)"
            },
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Utilita",
      "domain": "utilita.co.uk",
      "ok": true,
      "finalUrl": "https://utilita.co.uk/",
      "offDomain": "utilita.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 67,
        "execution": 61,
        "representation": 37,
        "composite": 55
      },
      "detail": {
        "retrieval": {
          "score": 67,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 67,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "5 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "12 of 21 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 7 H2, 3 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 658 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 66 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 167 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "partial",
                  "weight": 1,
                  "detail": "75% of 8 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "2 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 61,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 70,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 658 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "partial",
                  "weight": 1,
                  "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 37,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Utilita Energy), but thin: no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): twitter.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "7 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "twitter.com"
              ],
              "confirmedHosts": [
                "twitter.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "So Energy",
      "domain": "so.energy",
      "ok": true,
      "finalUrl": "https://www.so.energy/",
      "offDomain": "so.energy",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 45,
        "execution": 62,
        "representation": 20,
        "composite": 42
      },
      "detail": {
        "retrieval": {
          "score": 45,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "16 of 16 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 4 H2, 15 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 755 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 49 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 22 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "No robots.txt is blocking AI crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Missing meta description"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No robots.txt is blocking retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 755 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 20,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "13 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Utility Warehouse",
      "domain": "utilitywarehouse.co.uk",
      "ok": true,
      "finalUrl": "https://uw.co.uk/",
      "offDomain": "uw.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 52,
        "execution": 62,
        "representation": 10,
        "composite": 41
      },
      "detail": {
        "retrieval": {
          "score": 52,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "46 of 63 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 6 H2, 13 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1900 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 22 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 157 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 16 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1900 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Severn Trent",
      "domain": "severntrent.com",
      "ok": true,
      "finalUrl": "https://www.severntrent.com/",
      "offDomain": "severntrent.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 32,
        "execution": 59,
        "representation": 8,
        "composite": 33
      },
      "detail": {
        "retrieval": {
          "score": 32,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 17,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "1 of 4 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 1 H2, 2 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 429 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 16 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 135 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 9 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            },
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 59,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 65,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "4 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 429 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "partial",
                  "weight": 1,
                  "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "United Utilities",
      "domain": "unitedutilities.com",
      "ok": true,
      "finalUrl": "https://www.unitedutilities.com/",
      "offDomain": "unitedutilities.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 48,
        "execution": 68,
        "representation": 10,
        "composite": 42
      },
      "detail": {
        "retrieval": {
          "score": 48,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "16 of 24 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 4 H2, 12 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 903 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 43 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 214 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 20 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 903 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "Pennon Group",
      "domain": "pennon-group.co.uk",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Thames Water",
      "domain": "thameswater.co.uk",
      "ok": true,
      "finalUrl": "https://www.thameswater.co.uk/",
      "offDomain": "thameswater.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 45,
        "execution": 62,
        "representation": 10,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 45,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "14 of 26 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 7 H2, 0 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 453 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 60 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 112 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 21 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 453 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Anglian Water",
      "domain": "anglianwater.co.uk",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Yorkshire Water",
      "domain": "yorkshirewater.com",
      "ok": true,
      "finalUrl": "https://www.yorkshirewater.com/",
      "offDomain": "yorkshirewater.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 53,
        "execution": 62,
        "representation": 13,
        "composite": 43
      },
      "detail": {
        "retrieval": {
          "score": 53,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 100,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "53 of 121 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "9 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 52 H2, 5 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1900 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 15 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 149 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "97% of 33 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "No robots.txt is blocking AI crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "2 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            },
            {
              "sev": "warning",
              "label": "No sitemap discoverable"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No robots.txt is blocking retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1900 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Northumbrian Water",
      "domain": "nwl.co.uk",
      "ok": true,
      "finalUrl": "https://www.nwl.co.uk/",
      "offDomain": "nwl.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 47,
        "execution": 56,
        "representation": 13,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 47,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "102 of 113 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "3 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 19 H2, 1 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 2900 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 87 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 18 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 37 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            },
            {
              "sev": "warning",
              "label": "No sitemap discoverable"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 56,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "2 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 2900 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "15 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Southern Water",
      "domain": "southernwater.co.uk",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": ""
    },
    {
      "name": "South East Water",
      "domain": "southeastwater.co.uk",
      "ok": true,
      "finalUrl": "https://www.southeastwater.co.uk/",
      "offDomain": "southeastwater.co.uk",
      "truncated": true,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 24,
        "execution": 62,
        "representation": 13,
        "composite": 33
      },
      "detail": {
        "retrieval": {
          "score": 24,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 0,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No paragraph content found.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 0 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 9600 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No title tag found.",
                  "rec": "Add a descriptive title tag."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 97 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No images to assess.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No lists, landmarks or header tables found.",
                  "rec": "Use lists, <main>/<article> landmarks and tables with <th> headers; they help AI parsers isolate and extract your content cleanly."
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 70,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "1/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "error",
              "label": "Missing title tag"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 9600 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "1639 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Affinity Water",
      "domain": "affinitywater.co.uk",
      "ok": true,
      "finalUrl": "https://affinitywater.co.uk/",
      "offDomain": "affinitywater.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 23,
        "execution": 34,
        "representation": 15,
        "composite": 24
      },
      "detail": {
        "retrieval": {
          "score": 23,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 0,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No paragraph content found.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 0 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 35,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 10 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 14 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No images to assess.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No lists, landmarks or header tables found.",
                  "rec": "Use lists, <main>/<article> landmarks and tables with <th> headers; they help AI parsers isolate and extract your content cleanly."
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (50,494 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "/sitemap.xml could not be read on this scan (a transient network fault or rate-limit), so sitemap presence is unmeasured; not scored as missing.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 34,
          "band": "Closed to agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 45,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Very little static content (~10 words); agents that do not run JavaScript will see almost nothing.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 50,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            },
            {
              "sev": "error",
              "label": "Action surface appears client-side rendered; agents may see little"
            },
            {
              "sev": "warning",
              "label": "Reachable but nothing to operate (little content, no action, no form)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 15,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Wessex Water",
      "domain": "wessexwater.co.uk",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": ""
    },
    {
      "name": "SES Water",
      "domain": "seswater.co.uk",
      "ok": true,
      "finalUrl": "https://www.seswater.co.uk/",
      "offDomain": "seswater.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 47,
        "execution": 62,
        "representation": 13,
        "composite": 41
      },
      "detail": {
        "retrieval": {
          "score": 47,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "16 of 23 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 3 H2, 2 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 664 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 21 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 128 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 21 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 664 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Welsh Water",
      "domain": "dwrcymru.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": ""
    },
    {
      "name": "Scottish Water",
      "domain": "scottishwater.co.uk",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": ""
    },
    {
      "name": "Portsmouth Water",
      "domain": "portsmouthwater.co.uk",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "South Staffs Water",
      "domain": "south-staffs-water.co.uk",
      "ok": true,
      "finalUrl": "https://south-staffs-water.co.uk/",
      "offDomain": "south-staffs-water.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 14,
        "execution": 34,
        "representation": 15,
        "composite": 21
      },
      "detail": {
        "retrieval": {
          "score": 14,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 0,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No paragraph content found.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 0 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 6 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No title tag found.",
                  "rec": "Add a descriptive title tag."
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No images to assess.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No lists, landmarks or header tables found.",
                  "rec": "Use lists, <main>/<article> landmarks and tables with <th> headers; they help AI parsers isolate and extract your content cleanly."
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 50,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (908 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Page is set to noindex (meta or X-Robots-Tag); excluded from search and AI.",
                  "rec": "Remove the noindex directive; a noindexed page cannot be cited."
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "partial",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, no lang.",
                  "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "error",
              "label": "Page is set to noindex (excluded from search and AI)"
            },
            {
              "sev": "error",
              "label": "Missing title tag"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            },
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 34,
          "band": "Closed to agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 45,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Very little static content (~6 words); agents that do not run JavaScript will see almost nothing.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            },
            {
              "sev": "error",
              "label": "Action surface appears client-side rendered; agents may see little"
            },
            {
              "sev": "warning",
              "label": "Reachable but nothing to operate (little content, no action, no form)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 15,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "UK Power Networks",
      "domain": "ukpowernetworks.co.uk",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": ""
    },
    {
      "name": "Northern Powergrid",
      "domain": "northernpowergrid.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Electricity North West",
      "domain": "enwl.co.uk",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Cadent Gas",
      "domain": "cadentgas.com",
      "ok": true,
      "finalUrl": "https://cadentgas.com/",
      "offDomain": "cadentgas.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 56,
        "execution": 61,
        "representation": 8,
        "composite": 42
      },
      "detail": {
        "retrieval": {
          "score": 56,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 100,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "19 of 31 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 5 H2, 0 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 21 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 13 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "90% of 69 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (3,141 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "7 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 61,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 70,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "partial",
                  "weight": 1,
                  "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "llms.txt present but declares no transactional surfaces.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Northern Gas Networks",
      "domain": "northerngasnetworks.co.uk",
      "ok": true,
      "finalUrl": "https://www.northerngasnetworks.co.uk/",
      "offDomain": "northerngasnetworks.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 63,
        "execution": 89,
        "representation": 8,
        "composite": 53
      },
      "detail": {
        "retrieval": {
          "score": 63,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 14,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "24 of 34 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 7 H2, 0 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 714 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 28 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "95% of 21 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (gptbot, claudebot, google-extended, applebot-extended, meta-externalagent, ccbot, bytespider), a legitimate choice.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 89,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 714 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (gptbot, claudebot, google-extended, applebot-extended).)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Wales & West Utilities",
      "domain": "wwutilities.co.uk",
      "ok": true,
      "finalUrl": "https://www.wwutilities.co.uk/",
      "offDomain": "wwutilities.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 48,
        "execution": 69,
        "representation": 8,
        "composite": 42
      },
      "detail": {
        "retrieval": {
          "score": 48,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "6 of 11 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 31 H2, 4 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 882 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 57 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 158 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "partial",
                  "weight": 1,
                  "detail": "73% of 44 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 74,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "1/3 Open Graph tags plus a Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "12 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 69,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 882 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "SGN",
      "domain": "sgn.co.uk",
      "ok": true,
      "finalUrl": "https://sgn.co.uk/",
      "offDomain": "sgn.co.uk",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 46,
        "execution": 69,
        "representation": 8,
        "composite": 41
      },
      "detail": {
        "retrieval": {
          "score": 46,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "5 of 21 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 6 H2, 5 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 65,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 382 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 37 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No meta description found.",
                  "rec": "Add a clear meta description."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 9 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            },
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "Missing meta description"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 69,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 382 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "National Gas",
      "domain": "nationalgas.com",
      "ok": true,
      "finalUrl": "https://www.nationalgas.com/",
      "offDomain": "nationalgas.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 37,
        "execution": 62,
        "representation": 8,
        "composite": 36
      },
      "detail": {
        "retrieval": {
          "score": 37,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "16 of 38 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 9 H2, 9 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1300 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 23 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 136 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 21 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1300 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Vestas",
      "domain": "vestas.com",
      "ok": true,
      "finalUrl": "https://www.vestas.com/en",
      "offDomain": "vestas.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 61,
        "execution": 68,
        "representation": 46,
        "composite": 58
      },
      "detail": {
        "retrieval": {
          "score": 61,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 47,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "11 of 18 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 H1, 10 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 44 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 166 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "88% of 17 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (4)"
            },
            {
              "sev": "warning",
              "label": "2 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1400 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 46,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Vestas), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 60,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): twitter.com, linkedin.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "7 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 4,
              "reachable": 4,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "twitter.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "twitter.com",
                "linkedin.com"
              ],
              "confirmedHosts": [
                "twitter.com",
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "Siemens Energy",
      "domain": "siemens-energy.com",
      "ok": true,
      "finalUrl": "https://www.siemens-energy.com/global/en/home.html",
      "offDomain": "siemens-energy.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 43,
        "execution": 62,
        "representation": 8,
        "composite": 38
      },
      "detail": {
        "retrieval": {
          "score": 43,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "7 of 11 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 1 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 85,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 492 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 56 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 147 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 9 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 492 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "GE Vernova",
      "domain": "gevernova.com",
      "ok": true,
      "finalUrl": "https://www.gevernova.com/",
      "offDomain": "gevernova.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 46,
        "execution": 65,
        "representation": 13,
        "composite": 41
      },
      "detail": {
        "retrieval": {
          "score": 46,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "9 of 12 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 12 H2, 4 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 562 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 33 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 174 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 6 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "1/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 65,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 85,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 562 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "partial",
                  "weight": 1,
                  "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 13,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "First Solar",
      "domain": "firstsolar.com",
      "ok": true,
      "finalUrl": "https://www.firstsolar.com/",
      "offDomain": "firstsolar.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 38,
        "execution": 68,
        "representation": 10,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 38,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "8 of 8 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "3 H1, 4 H2, 5 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 65,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 426 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 73 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 126 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "partial",
                  "weight": 1,
                  "detail": "76% of 17 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (3)"
            },
            {
              "sev": "error",
              "label": "1 insecure HTTP resource on a secure page"
            },
            {
              "sev": "warning",
              "label": "4 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 426 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Sunrun",
      "domain": "sunrun.com",
      "ok": true,
      "finalUrl": "https://www.sunrun.com/",
      "offDomain": "sunrun.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 85,
        "execution": 63,
        "representation": 64,
        "composite": 71
      },
      "detail": {
        "retrieval": {
          "score": 85,
          "band": "Well positioned",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 72,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "18 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Social proof schema",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Reputation is verifiable through a linked review profile (sameAs).",
                  "rec": null
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 54,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "The page references a subject, but the schema is otherwise flat.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Rich types present: Faqpage.",
                  "rec": null
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 100,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "14 of 53 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "5 question-led heading(s) or Q&A found.",
                  "rec": null
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 8 H2, 16 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1300 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 65 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 165 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 12 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 100,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (12,206 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 63,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1300 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "llms.txt present but declares no transactional surfaces.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 64,
          "band": "Partly resolved",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 79,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity declared (Sunrun) with a description and descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 100,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "3 confirmed and 0 unverified authoritative home(s) (of 7 declared; the rest did not resolve): linkedin.com, en.wikipedia.org, x.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Identity spans a confirmed registry (en.wikipedia.org) and a profile source.",
                  "rec": null
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 3,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "en.wikipedia.org",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "linkedin.com",
                "en.wikipedia.org",
                "x.com"
              ],
              "confirmedHosts": [
                "linkedin.com",
                "en.wikipedia.org",
                "x.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Enphase Energy",
      "domain": "enphase.com",
      "ok": true,
      "finalUrl": "https://enphase.com/",
      "offDomain": "enphase.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 39,
        "execution": 46,
        "representation": 8,
        "composite": 31
      },
      "detail": {
        "retrieval": {
          "score": 39,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "6 of 19 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 10 H2, 2 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 867 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 50 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 153 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "96% of 23 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 46,
          "band": "Major friction",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 63,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "partial",
                  "weight": 3,
                  "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 403, PerplexityBot 200, ClaudeBot 200, GPTBot 403).",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 60,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "A form element is present but has no usable named inputs.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 867 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "fail",
                  "weight": 1,
                  "detail": "An interactive CAPTCHA (hCaptcha, Cloudflare Turnstile or reCAPTCHA v2) is present; autonomous agents cannot pass it.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Some AI agents refused at the edge (OAI-SearchBot, GPTBot)"
            },
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            },
            {
              "sev": "warning",
              "label": "Interactive CAPTCHA present; autonomous agents cannot complete it"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "SolarEdge",
      "domain": "solaredge.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Canadian Solar",
      "domain": "canadiansolar.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "JinkoSolar",
      "domain": "jinkosolar.com",
      "ok": true,
      "finalUrl": "https://www.jinkosolar.com/en/",
      "offDomain": "jinkosolar.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 43,
        "execution": 56,
        "representation": 36,
        "composite": 45
      },
      "detail": {
        "retrieval": {
          "score": 43,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 42,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Your entity carries some descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 43,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 0,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "1 of 7 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 0 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 705 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 64 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 147 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "partial",
                  "weight": 1,
                  "detail": "64% of 53 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 70,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (7,698 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "No robots.txt is blocking AI crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            },
            {
              "sev": "error",
              "label": "6 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "19 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            },
            {
              "sev": "warning",
              "label": "No sitemap discoverable"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 56,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No robots.txt is blocking retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) present, but inputs are poorly labelled.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 705 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "llms.txt present but declares no transactional surfaces.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 36,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 79,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity declared (JinkoSolar) with a description and descriptive depth.",
                  "rec": null
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "16 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No usage terms found on the page (license, copyrightHolder, meta reservation), and the TDM reservation file (/.well-known/tdmrep.json) could not be read on this scan, so the declared-terms verdict is unmeasured rather than a definitive absence. (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": true
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "tdmrep-unmeasured"
      ]
    },
    {
      "name": "LONGi Green Energy",
      "domain": "longi.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Plug Power",
      "domain": "plugpower.com",
      "ok": true,
      "finalUrl": "https://www.plugpower.com/",
      "offDomain": "plugpower.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 68,
        "execution": 88,
        "representation": 32,
        "composite": 63
      },
      "detail": {
        "retrieval": {
          "score": 68,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 53,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "partial",
                  "weight": 2,
                  "detail": "2 distinct external profiles linked via sameAs.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "17 of 22 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "7 H1, 12 H2, 6 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 788 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 53 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 132 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "87% of 31 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 100,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (200,000 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (7)"
            },
            {
              "sev": "error",
              "label": "2 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "4 images missing alt text"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 88,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 85,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 788 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "partial",
                  "weight": 1,
                  "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 32,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Plug Power), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 30,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 confirmed and 0 unverified authoritative home(s) (of 2 declared; the rest did not resolve): x.com.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 2,
              "reachable": 2,
              "confirmed": 1,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                }
              ],
              "scoringHosts": [
                "x.com"
              ],
              "confirmedHosts": [
                "x.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Bloom Energy",
      "domain": "bloomenergy.com",
      "ok": true,
      "finalUrl": "https://www.bloomenergy.com/",
      "offDomain": "bloomenergy.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 79,
        "execution": 90,
        "representation": 46,
        "composite": 72
      },
      "detail": {
        "retrieval": {
          "score": 79,
          "band": "Well positioned",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 64,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "5 distinct external profiles linked via sameAs.",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "20 of 79 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 20 H2, 17 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1700 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 52 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 124 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 55 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 100,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (10,203 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 90,
          "band": "Built for agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1700 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 46,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Bloom Energy), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 60,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): x.com, linkedin.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "22 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "x.com",
                "linkedin.com"
              ],
              "confirmedHosts": [
                "x.com",
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "ITM Power",
      "domain": "itm-power.com",
      "ok": true,
      "finalUrl": "https://itm-power.com/",
      "offDomain": "itm-power.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 45,
        "execution": 62,
        "representation": 10,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 45,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "7 of 24 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 4 H2, 6 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 70,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 763 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 3 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 123 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "fail",
                  "weight": 1,
                  "detail": "4% of 117 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "112 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "A form element is present but has no usable named inputs.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 763 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Ceres Power",
      "domain": "ceres.tech",
      "ok": true,
      "finalUrl": "https://ceres.tech/",
      "offDomain": "ceres.tech",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 39,
        "execution": 68,
        "representation": 10,
        "composite": 39
      },
      "detail": {
        "retrieval": {
          "score": 39,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "16 of 38 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 4 H2, 12 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 978 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 31 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 122 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 25 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 978 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Ormat Technologies",
      "domain": "ormat.com",
      "ok": true,
      "finalUrl": "https://www.ormat.com/en/home/a/main/",
      "offDomain": "ormat.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 34,
        "execution": 62,
        "representation": 8,
        "composite": 35
      },
      "detail": {
        "retrieval": {
          "score": 34,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "1 of 3 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 6 H2, 11 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 338 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 71 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 137 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 20 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "2 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            },
            {
              "sev": "warning",
              "label": "No sitemap discoverable"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 338 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 25,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Cameco",
      "domain": "cameco.com",
      "ok": true,
      "finalUrl": "https://www.cameco.com/",
      "offDomain": "cameco.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 41,
        "execution": 68,
        "representation": 18,
        "composite": 42
      },
      "detail": {
        "retrieval": {
          "score": 41,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 7,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Dates present in meta or <time> tags, but not in structured data.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "8 of 13 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 H1, 5 H2, 0 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 635 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 6 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 76 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 11 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 78,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "1/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (4)"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 635 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 18,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Kazatomprom",
      "domain": "kazatomprom.kz",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "BWX Technologies",
      "domain": "bwxt.com",
      "ok": true,
      "finalUrl": "https://www.bwxt.com/",
      "offDomain": "bwxt.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 83,
        "execution": 91,
        "representation": 41,
        "composite": 72
      },
      "detail": {
        "retrieval": {
          "score": 83,
          "band": "Well positioned",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 69,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "7 distinct external profiles linked via sameAs (8 links in total).",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 89,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "6 JSON-LD block(s), but 1 failed to parse.",
                  "rec": "Fix the malformed JSON-LD; invalid blocks are ignored or distrusted."
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Rich types present: Itemlist, Service.",
                  "rec": null
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Products or services are described in structured data.",
                  "rec": null
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "8 of 14 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 35 H2, 3 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 80,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 596 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 78 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 539 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "84% of 38 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "1 invalid structured-data block"
            },
            {
              "sev": "warning",
              "label": "6 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Title likely truncated in results (over 65 characters)"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 91,
          "band": "Built for agents",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Products or services are described in structured data.",
                  "rec": null
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 596 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 41,
          "band": "Ambiguous identity",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (BWX Technologies, Inc.), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name \"BWX Technologies, Inc.\" is not clearly echoed in the title or og:site_name, which weakens disambiguation.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 60,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "2 confirmed and 0 unverified authoritative home(s) (of 7 declared; the rest did not resolve): x.com, linkedin.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 2,
              "dead": 0,
              "links": [
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "instagram.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "x.com",
                "linkedin.com"
              ],
              "confirmedHosts": [
                "x.com",
                "linkedin.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Uranium Energy Corp",
      "domain": "uraniumenergy.com",
      "ok": true,
      "finalUrl": "https://www.uraniumenergy.com/",
      "offDomain": "uraniumenergy.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 40,
        "execution": 65,
        "representation": 10,
        "composite": 38
      },
      "detail": {
        "retrieval": {
          "score": 40,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "13 of 52 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 4 H2, 11 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 874 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 32 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 144 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "partial",
                  "weight": 1,
                  "detail": "67% of 12 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 76,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "partial",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, no lang.",
                  "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            },
            {
              "sev": "error",
              "label": "5 insecure HTTP resources on a secure page"
            },
            {
              "sev": "warning",
              "label": "4 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 65,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 85,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "4 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 874 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "partial",
                  "weight": 1,
                  "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.",
                  "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths."
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "NuScale Power",
      "domain": "nuscalepower.com",
      "ok": true,
      "finalUrl": "https://www.nuscalepower.com/",
      "offDomain": "nuscalepower.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 61,
        "execution": 68,
        "representation": 25,
        "composite": 51
      },
      "detail": {
        "retrieval": {
          "score": 61,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 36,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 of 5 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 4 H2, 10 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 607 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 62 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 97 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 12 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 68,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 607 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 25,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (NuScale Power), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Oklo",
      "domain": "oklo.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Cloudflare"
    },
    {
      "name": "Urenco",
      "domain": "urenco.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Schneider Electric",
      "domain": "se.com",
      "ok": true,
      "finalUrl": "https://www.se.com/ww/en/",
      "offDomain": "se.com",
      "truncated": true,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 61,
        "execution": 52,
        "representation": 58,
        "composite": 57
      },
      "detail": {
        "retrieval": {
          "score": 61,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 58,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "pass",
                  "weight": 2,
                  "detail": "6 distinct external profiles linked via sameAs (8 links in total).",
                  "rec": null
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Logo and contact details in structured data.",
                  "rec": null
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 32,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Uses @graph / @id, but the page does not reference a subject entity.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "7 of 33 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 H1, 21 H2, 10 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 7100 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 58 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 204 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "96% of 28 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (2)"
            },
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 52,
          "band": "Major friction",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 63,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "partial",
                  "weight": 3,
                  "detail": "Could not establish a browser baseline (control returned 403); agent results inconclusive. Probed: OAI-SearchBot 200, PerplexityBot 403, ClaudeBot 403, GPTBot 200.",
                  "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee."
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "A form element is present but has no usable named inputs.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 7100 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Some AI agents refused at the edge (PerplexityBot, ClaudeBot)"
            },
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 58,
          "band": "Partly resolved",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Schneider Electric), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 100,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "3 confirmed and 0 unverified authoritative home(s) (of 6 declared; the rest did not resolve): wikidata.org, linkedin.com, x.com.",
                  "rec": null
                },
                {
                  "label": "Spans registry and profile",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Identity spans a confirmed registry (wikidata.org) and a profile source.",
                  "rec": null
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 20,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "36 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": null
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 5,
              "reachable": 5,
              "confirmed": 3,
              "dead": 0,
              "links": [
                {
                  "host": "wikidata.org",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "linkedin.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "youtube.com",
                  "status": 200,
                  "state": "reachable"
                },
                {
                  "host": "x.com",
                  "status": 200,
                  "state": "confirmed"
                },
                {
                  "host": "facebook.com",
                  "status": 200,
                  "state": "reachable"
                }
              ],
              "scoringHosts": [
                "wikidata.org",
                "linkedin.com",
                "x.com"
              ],
              "confirmedHosts": [
                "wikidata.org",
                "linkedin.com",
                "x.com"
              ],
              "unverifiedHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": false,
        "consistent": null,
        "note": "browser-ua-unreadable"
      },
      "flags": []
    },
    {
      "name": "ABB",
      "domain": "abb.com",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Hitachi Energy",
      "domain": "hitachienergy.com",
      "ok": true,
      "finalUrl": "https://www.hitachienergy.com/",
      "offDomain": "hitachienergy.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 58,
        "execution": 62,
        "representation": 25,
        "composite": 48
      },
      "detail": {
        "retrieval": {
          "score": 58,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 25,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 43,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 67,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "8 of 45 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 6 H2, 3 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 70,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 851 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 45 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 190 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "fail",
                  "weight": 1,
                  "detail": "15% of 20 images have alt text.",
                  "rec": "Give images descriptive alt text; it is readable context a model can use."
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "17 images missing alt text"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 851 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 25,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (About Hitachi Energy), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Prysmian",
      "domain": "prysmian.com",
      "ok": true,
      "finalUrl": "https://www.prysmian.com/en",
      "offDomain": "prysmian.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 66,
        "execution": 87,
        "representation": 30,
        "composite": 61
      },
      "detail": {
        "retrieval": {
          "score": 66,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 36,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization, Person.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Author or person is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 79,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "4 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Rich types present: Article.",
                  "rec": null
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "2 of 36 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 26 H2, 5 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1000 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 60 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 130 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 44 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 87,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 87,
          "band": "Agent-operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 95,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 1000 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 30,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (admin), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name \"admin\" is not clearly echoed in the title or og:site_name, which weakens disambiguation.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 30,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "A person or author is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Quanta Services",
      "domain": "quantaservices.com",
      "ok": true,
      "finalUrl": "https://www.quantaservices.com/",
      "offDomain": "quantaservices.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 47,
        "execution": 73,
        "representation": 8,
        "composite": 43
      },
      "detail": {
        "retrieval": {
          "score": 47,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 14,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 57,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "pass",
                  "weight": 1,
                  "detail": "datePublished / dateModified present in structured data.",
                  "rec": null
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 17,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 of 1 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 H1, 1 H2, 0 H3.",
                  "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 70,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "About 119 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 47 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 170 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 7 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 96,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Thin content (under 250 words)"
            },
            {
              "sev": "error",
              "label": "Content appears client-side rendered; static AI crawlers may see little text"
            }
          ],
          "renderDependent": true,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 73,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 71,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "pass",
                  "weight": 2.5,
                  "detail": "A consequential action is described in schema.",
                  "rec": null
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 45,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Very little static content (~119 words) with a single-page-app mount point; agents that do not run JavaScript will see almost nothing.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "Action surface appears client-side rendered; agents may see little"
            }
          ],
          "renderDependent": true,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Aggreko",
      "domain": "aggreko.com",
      "ok": true,
      "finalUrl": "https://www.aggreko.com/en-us",
      "offDomain": "aggreko.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 56,
        "execution": 63,
        "representation": 15,
        "composite": 45
      },
      "detail": {
        "retrieval": {
          "score": 56,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 8,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Author or person is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 21,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "36 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 83,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "8 of 18 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "1 question-led heading(s) or Q&A found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 3 H2, 8 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 770 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 56 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 119 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 31 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 83,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "A sitemap exists but carries no lastmod dates.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "partial",
                  "weight": 1,
                  "detail": "2/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 63,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 80,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "A form element is present but has no usable named inputs.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 770 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 15,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 30,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "A person or author is named, but without credential depth.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Tokyo Electric Power",
      "domain": "tepco.co.jp",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Korea Electric Power",
      "domain": "kepco.co.kr",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "Tenaga Nasional",
      "domain": "tnb.com.my",
      "ok": false,
      "reason": "UNREACHABLE (no response)",
      "wafVendor": ""
    },
    {
      "name": "CLP Holdings",
      "domain": "clpgroup.com",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": ""
    },
    {
      "name": "NTPC",
      "domain": "ntpc.co.in",
      "ok": true,
      "finalUrl": "https://ntpc.co.in/",
      "offDomain": "ntpc.co.in",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 34,
        "execution": 62,
        "representation": 10,
        "composite": 35
      },
      "detail": {
        "retrieval": {
          "score": 34,
          "band": "Largely invisible to AI",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 7,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Dates present in meta or <time> tags, but not in structured data.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 of 12 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "11 H1, 7 H2, 5 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 90,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 898 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 19 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 226 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "90% of 10 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 61,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (2,447 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "robots.txt could not be read on this pass (a transient network fault or rate-limit), so AI crawler access is inconclusive and is not scored as a pass.",
                  "rec": "Re-run the scan. If robots.txt still will not load, confirm it responds with 200 and does not Disallow the AI answer crawlers (OAI-SearchBot, PerplexityBot, Claude-SearchBot)."
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt."
                },
                {
                  "label": "Social / Open Graph",
                  "status": "fail",
                  "weight": 1,
                  "detail": "0/3 Open Graph tags, no Twitter card.",
                  "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited."
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Multiple H1 headings (11)"
            },
            {
              "sev": "warning",
              "label": "1 image missing alt text"
            },
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            },
            {
              "sev": "warning",
              "label": "No sitemap discoverable"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": true
        },
        "execution": {
          "score": 62,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 88,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "partial",
                  "weight": 1,
                  "detail": "robots.txt could not be read on this scan (a transient network fault or rate-limit), so the declared retrieval policy is unmeasured; held inconclusive, not scored as a pass or a block.",
                  "rec": "Re-run the scan. If robots.txt still will not load, confirm it responds with 200 and does not Disallow the retrieval agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot)."
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 100,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "pass",
                  "weight": 2,
                  "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.",
                  "rec": null
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 898 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.",
                  "rec": null
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 50,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "No sitemap found via robots.txt or /sitemap.xml.",
                  "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": true
        },
        "representation": {
          "score": 10,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training-crawler posture unmeasured this scan: robots.txt could not be read.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": [
        "robots-unmeasured"
      ]
    },
    {
      "name": "Tata Power",
      "domain": "tatapower.com",
      "ok": true,
      "finalUrl": "https://www.tatapower.com/",
      "offDomain": "tatapower.com",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 57,
        "execution": 65,
        "representation": 33,
        "composite": 52
      },
      "detail": {
        "retrieval": {
          "score": 57,
          "band": "Partly legible",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 42,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "pass",
                  "weight": 2,
                  "detail": "Entity type declared: Organization.",
                  "rec": null
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "pass",
                  "weight": 1,
                  "detail": "BreadcrumbList schema present.",
                  "rec": null
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 43,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 valid JSON-LD block(s).",
                  "rec": null
                },
                {
                  "label": "Linked entity graph",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "Entities are linked with @graph / @id, and the page references its subject.",
                  "rec": null
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 33,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "16 of 60 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": null
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "0 H1, 1 H2, 2 H3.",
                  "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses."
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 856 words of readable text.",
                  "rec": null
                },
                {
                  "label": "Title quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Title is 57 characters.",
                  "rec": null
                },
                {
                  "label": "Meta description quality",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Meta description is 173 characters.",
                  "rec": null
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 33 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 93,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt present (43,649 characters); read today by coding and agent tools.",
                  "rec": null
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Canonical link declared.",
                  "rec": null
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "partial",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, no lang.",
                  "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No H1 heading on the page"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 65,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 75,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "About 856 words of content are present in the static HTML.",
                  "rec": null
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 100,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "llms.txt declares transactional or API surfaces for agents.",
                  "rec": null
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 33,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 50,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "partial",
                  "weight": 2,
                  "detail": "Entity declared (Tata Power), but thin: no description; no knowsAbout / areaServed / founder detail.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 10,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 100,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "pass",
                  "weight": 1,
                  "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    },
    {
      "name": "Origin Energy",
      "domain": "originenergy.com.au",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "AWS CloudFront or AWS WAF"
    },
    {
      "name": "AGL Energy",
      "domain": "agl.com.au",
      "ok": false,
      "reason": "BLOCKED (HTTP 403)",
      "wafVendor": "Akamai"
    },
    {
      "name": "APA Group",
      "domain": "apa.com.au",
      "ok": true,
      "finalUrl": "https://apa.com.au/",
      "offDomain": "apa.com.au",
      "truncated": false,
      "pagesScanned": 1,
      "scores": {
        "retrieval": 40,
        "execution": 58,
        "representation": 8,
        "composite": 35
      },
      "detail": {
        "retrieval": {
          "score": 40,
          "band": "Significant gaps",
          "categories": [
            {
              "key": "entity",
              "label": "Entity & Trust",
              "weight": 0.22,
              "score": 3,
              "checks": [
                {
                  "label": "Organisation / entity schema",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, LocalBusiness or Person markup found.",
                  "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name."
                },
                {
                  "label": "Entity disambiguation (sameAs)",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No sameAs links found to verify your identity.",
                  "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once."
                },
                {
                  "label": "Logo & contact in schema",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No logo and no contact details in structured data.",
                  "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you."
                },
                {
                  "label": "Authorship & credibility",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Person or author markup found.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust."
                },
                {
                  "label": "Breadcrumbs",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No BreadcrumbList schema found.",
                  "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site."
                },
                {
                  "label": "Entity detail (description & expertise)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Your entity has a name but little descriptive detail.",
                  "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom."
                },
                {
                  "label": "Social proof schema",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No verifiable reputation signal in your structured data.",
                  "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation."
                }
              ]
            },
            {
              "key": "schema",
              "label": "Structured Data Depth",
              "weight": 0.2,
              "score": 0,
              "checks": [
                {
                  "label": "Valid structured data (JSON-LD)",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No JSON-LD found.",
                  "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them."
                },
                {
                  "label": "Linked entity graph",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Structured data is flat, with no entity linking.",
                  "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity."
                },
                {
                  "label": "Rich content types",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.",
                  "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value."
                },
                {
                  "label": "Freshness signals (dates)",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No published or modified dates found.",
                  "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date."
                },
                {
                  "label": "Offerings marked up",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No Product, Service or Offer markup for what you sell.",
                  "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see."
                }
              ]
            },
            {
              "key": "answer",
              "label": "Answerability",
              "weight": 0.26,
              "score": 50,
              "checks": [
                {
                  "label": "Concise, extractable answers",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "4 of 7 paragraphs are concise, substantive answers a model can lift directly.",
                  "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners."
                },
                {
                  "label": "Question-led content",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No question-led content found.",
                  "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required."
                },
                {
                  "label": "Heading structure",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "1 H1, 4 H2, 2 H3.",
                  "rec": null
                }
              ]
            },
            {
              "key": "read",
              "label": "Machine Readability",
              "weight": 0.12,
              "score": 65,
              "checks": [
                {
                  "label": "Substantive content",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "About 264 words of readable text.",
                  "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are."
                },
                {
                  "label": "Title quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Title is 9 characters.",
                  "rec": "Aim for a 15 to 70 character title that states who you are and what you do."
                },
                {
                  "label": "Meta description quality",
                  "status": "partial",
                  "weight": 1,
                  "detail": "Meta description is 682 characters.",
                  "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary."
                },
                {
                  "label": "Image alt coverage",
                  "status": "pass",
                  "weight": 1,
                  "detail": "100% of 7 images have alt text.",
                  "rec": null
                },
                {
                  "label": "Semantic structure",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "Uses lists, HTML5 landmarks or header-table structure.",
                  "rec": null
                }
              ]
            },
            {
              "key": "access",
              "label": "AI Access & Discovery",
              "weight": 0.2,
              "score": 91,
              "checks": [
                {
                  "label": "llms.txt (forward-looking)",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No llms.txt at the site root.",
                  "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today."
                },
                {
                  "label": "AI crawler access",
                  "status": "pass",
                  "weight": 1.5,
                  "detail": "robots.txt allows the major AI answer crawlers.",
                  "rec": null
                },
                {
                  "label": "Indexable & snippet-eligible",
                  "status": "pass",
                  "weight": 1,
                  "detail": "Indexable and snippet-eligible.",
                  "rec": null
                },
                {
                  "label": "Canonical URL",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No canonical link found.",
                  "rec": "Declare a canonical URL so engines consolidate signals on one address."
                },
                {
                  "label": "Sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap with lastmod dates is discoverable.",
                  "rec": null
                },
                {
                  "label": "Social / Open Graph",
                  "status": "pass",
                  "weight": 1,
                  "detail": "3/3 Open Graph tags plus a Twitter card.",
                  "rec": null
                },
                {
                  "label": "Mobile, language & HTTPS",
                  "status": "pass",
                  "weight": 0.75,
                  "detail": "HTTPS, responsive viewport, lang set.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "Meta description over 180 characters"
            },
            {
              "sev": "warning",
              "label": "No canonical URL declared"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "execution": {
          "score": 58,
          "band": "Partly operable",
          "categories": [
            {
              "key": "access",
              "label": "Agent Access",
              "weight": 0.32,
              "score": 100,
              "checks": [
                {
                  "label": "AI user-agent treatment at the edge",
                  "status": "pass",
                  "weight": 3,
                  "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).",
                  "rec": null
                },
                {
                  "label": "Robots policy for retrieval agents",
                  "status": "pass",
                  "weight": 1,
                  "detail": "robots.txt allows the retrieval agents.",
                  "rec": null
                }
              ]
            },
            {
              "key": "action",
              "label": "Actionability",
              "weight": 0.28,
              "score": 0,
              "checks": [
                {
                  "label": "Machine-readable action",
                  "status": "fail",
                  "weight": 2.5,
                  "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.",
                  "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read."
                },
                {
                  "label": "Offerings described",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No Product, Service or Offer markup for what you provide.",
                  "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it."
                }
              ]
            },
            {
              "key": "operability",
              "label": "Operability",
              "weight": 0.28,
              "score": 60,
              "checks": [
                {
                  "label": "Form / task operability",
                  "status": "partial",
                  "weight": 2,
                  "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.",
                  "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents."
                },
                {
                  "label": "Static content (render dependency)",
                  "status": "partial",
                  "weight": 1.5,
                  "detail": "Only about 264 words in the static HTML; some content likely depends on JavaScript.",
                  "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them."
                },
                {
                  "label": "Machine-readable contact",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No machine-readable contact route for an agent hand-off.",
                  "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do."
                },
                {
                  "label": "No CAPTCHA wall",
                  "status": "pass",
                  "weight": 1,
                  "detail": "No CAPTCHA challenge detected.",
                  "rec": null
                }
              ]
            },
            {
              "key": "discovery",
              "label": "Discoverability",
              "weight": 0.12,
              "score": 75,
              "checks": [
                {
                  "label": "Declared machine interface",
                  "status": "partial",
                  "weight": 0.5,
                  "detail": "No agent-facing interface declaration found.",
                  "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal."
                },
                {
                  "label": "Discoverable sitemap",
                  "status": "pass",
                  "weight": 0.5,
                  "detail": "A sitemap is discoverable for agents to enumerate pages.",
                  "rec": null
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "warning",
              "label": "No machine-readable action found"
            }
          ],
          "renderDependent": false,
          "robotsUnmeasured": false
        },
        "representation": {
          "score": 8,
          "band": "Unresolved to machines",
          "categories": [
            {
              "key": "identity",
              "label": "Identity",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Entity definition",
                  "status": "fail",
                  "weight": 2,
                  "detail": "No Organisation, Brand or Person entity in structured data.",
                  "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are."
                },
                {
                  "label": "Identity consistency",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No entity name in schema to check for consistency.",
                  "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity."
                }
              ]
            },
            {
              "key": "disambiguation",
              "label": "Disambiguation",
              "weight": 0.3,
              "score": 0,
              "checks": [
                {
                  "label": "Authoritative profiles linked",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No sameAs links to anchor your identity.",
                  "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)."
                },
                {
                  "label": "Spans registry and profile",
                  "status": "fail",
                  "weight": 1,
                  "detail": "No authoritative links to span.",
                  "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each."
                }
              ]
            },
            {
              "key": "authority",
              "label": "Authority",
              "weight": 0.25,
              "score": 0,
              "checks": [
                {
                  "label": "Credentialed authorship",
                  "status": "fail",
                  "weight": 1.5,
                  "detail": "No named, credentialed person or author; content reads as anonymous to a model.",
                  "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust."
                },
                {
                  "label": "Citation-worthy claims",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Few extractable, quotable claims; little for a model to cite back to you.",
                  "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words."
                },
                {
                  "label": "Sourced claims (outbound citations)",
                  "status": "fail",
                  "weight": 0.5,
                  "detail": "Claims are not backed by outbound links to sources a model can follow and trust.",
                  "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones."
                }
              ]
            },
            {
              "key": "rights",
              "label": "Representation Rights",
              "weight": 0.15,
              "score": 50,
              "checks": [
                {
                  "label": "Representation & usage rights",
                  "status": "partial",
                  "weight": 1,
                  "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)",
                  "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice."
                }
              ]
            }
          ],
          "issues": [
            {
              "sev": "error",
              "label": "No machine-readable entity (Organisation / Brand / Person)"
            },
            {
              "sev": "warning",
              "label": "No authoritative sameAs links to disambiguate the entity"
            }
          ],
          "enrichment": {
            "sameAs": {
              "ran": true,
              "declared": 0,
              "reachable": 0,
              "confirmed": 0,
              "dead": 0,
              "links": [],
              "scoringHosts": []
            }
          },
          "tdmUnmeasured": false
        }
      },
      "serving": {
        "checked": true,
        "consistent": true,
        "note": "consistent"
      },
      "flags": []
    }
  ]
}