{ "scan": "Education — Crane Index (AI Visibility Suite)", "cohort": "education", "date": "2026-09-01", "scanners": { "retrieval": "AI Search Readiness", "execution": "Agent Readiness", "representation": "Brand Representation" }, "concurrency": 10, "pages": 1, "basis": "page", "aggregate": { "scannedRequested": 123, "reachable": 92, "unreachable": 31, "retrieval": { "n": 92, "min": 25, "max": 84, "median": 53, "mean": 55, "ge70": 20, "b5569": 22, "b4054": 38, "lt40": 12, "below55": 50, "ge90": 0 }, "execution": { "n": 92, "min": 30, "max": 92, "median": 68, "mean": 70, "ge70": 36, "b5569": 49, "b4054": 2, "lt40": 5, "below55": 7, "ge90": 4 }, "representation": { "n": 92, "min": 8, "max": 68, "median": 13, "mean": 21, "ge70": 0, "b5569": 3, "b4054": 9, "lt40": 80, "below55": 89, "ge90": 0 }, "composite": { "n": 92, "min": 23, "max": 75, "median": 47, "mean": 49, "ge70": 4, "b5569": 27, "b4054": 41, "lt40": 20, "below55": 61, "ge90": 0 } }, "escalations": [], "recoveries": [], "companies": [ { "name": "Eton College", "domain": "etoncollege.com", "ok": true, "finalUrl": "https://www.etoncollege.com/", "offDomain": "etoncollege.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 56, "execution": 87, "representation": 28, "composite": 57 }, "detail": { "retrieval": { "score": 56, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 42, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "51 of 122 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "2 H1, 1 H2, 21 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 60, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 2000 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 19 characters.", "rec": null }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "fail", "weight": 1, "detail": "52% of 122 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 78, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "1/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (2)" }, { "sev": "warning", "label": "58 images missing alt text" }, { "sev": "warning", "label": "Missing meta description" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 87, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "4 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 2000 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 28, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Eton College), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "18 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Harrow School", "domain": "harrowschool.org.uk", "ok": true, "finalUrl": "https://www.harrowschool.org.uk/", "offDomain": "harrowschool.org.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 48, "execution": 62, "representation": 10, "composite": 40 }, "detail": { "retrieval": { "score": 48, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 7, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "partial", "weight": 1, "detail": "Dates present in meta or <time> tags, but not in structured data.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "11 of 26 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 16 H2, 1 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 866 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 20 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 129 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 9 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "/sitemap.xml could not be read on this scan (a transient network fault or rate-limit), so sitemap presence is unmeasured; not scored as missing.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "2 insecure HTTP resources on a secure page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 866 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 25, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages." } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Winchester College", "domain": "winchestercollege.org", "ok": true, "finalUrl": "https://www.winchestercollege.org/", "offDomain": "winchestercollege.org", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 76, "execution": 76, "representation": 37, "composite": 63 }, "detail": { "retrieval": { "score": 76, "band": "Well positioned", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 64, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "4 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 83, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "34 of 40 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 5 H2, 14 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1800 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 79 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 177 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "99% of 71 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 89, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "partial", "weight": 0.75, "detail": "HTTPS, responsive viewport, no lang.", "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute." } ] } ], "issues": [ { "sev": "warning", "label": "1 image missing alt text" }, { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 76, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 63, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "partial", "weight": 3, "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 403, GPTBot 200).", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1800 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Some AI agents refused at the edge (ClaudeBot)" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 37, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Winchester College | Independent Boarding School), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): x.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "9 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 4, "reachable": 4, "confirmed": 1, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 200, "state": "confirmed" }, { "host": "youtube.com", "status": 200, "state": "reachable" }, { "host": "instagram.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "x.com" ], "confirmedHosts": [ "x.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Westminster School", "domain": "westminster.org.uk", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "Charterhouse", "domain": "charterhouse.org.uk", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "Rugby School", "domain": "rugbyschool.co.uk", "ok": true, "finalUrl": "https://www.rugbyschool.co.uk/", "offDomain": "rugbyschool.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 78, "execution": 63, "representation": 35, "composite": 59 }, "detail": { "retrieval": { "score": 78, "band": "Well positioned", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 72, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization, Person.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "3 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "No logo and contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "partial", "weight": 1, "detail": "Author or person is named, but without credential depth.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "pass", "weight": 0.5, "detail": "Reviews or ratings are marked up on an eligible type.", "rec": null } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 79, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "3 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "pass", "weight": 1.5, "detail": "Rich types present: Itemlist, Review.", "rec": null }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "19 of 20 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 10 H2, 6 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1500 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 19 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 158 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "95% of 19 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "1 image missing alt text" }, { "sev": "warning", "label": "No canonical URL declared" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 63, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1500 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 35, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Rugby School), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "0 confirmed and 1 unverified authoritative home(s) (of 3 declared; the rest did not resolve): linkedin.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 50, "checks": [ { "label": "Credentialed authorship", "status": "partial", "weight": 1.5, "detail": "A person or author is named, but without credential depth.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 3, "reachable": 2, "confirmed": 0, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "linkedin.com", "status": 999, "state": "unverified" } ], "scoringHosts": [ "linkedin.com" ], "confirmedHosts": [], "unverifiedHosts": [ "linkedin.com" ] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [ "sameas-unverified" ] }, { "name": "Cheltenham Ladies' College", "domain": "cheltladiescollege.org", "ok": true, "finalUrl": "https://www.cheltladiescollege.org/", "offDomain": "cheltladiescollege.org", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 52, "execution": 68, "representation": 13, "composite": 44 }, "detail": { "retrieval": { "score": 52, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 83, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "14 of 21 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 7 H2, 1 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1000 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 61 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 160 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 35 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "4 insecure HTTP resources on a secure page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 68, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1000 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "7 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Wellington College", "domain": "wellingtoncollege.org.uk", "ok": true, "finalUrl": "https://www.wellingtoncollege.org.uk/", "offDomain": "wellingtoncollege.org.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 79, "execution": 92, "representation": 25, "composite": 65 }, "detail": { "retrieval": { "score": 79, "band": "Well positioned", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 64, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "4 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 83, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "22 of 66 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 13 H2, 21 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1700 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 18 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 122 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 38 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 100, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (5,794 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "2 insecure HTTP resources on a secure page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 92, "band": "Built for agents", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1700 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 25, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Wellington College), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "0 confirmed and 1 unverified authoritative home(s) (of 4 declared; the rest did not resolve): uk.linkedin.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 4, "reachable": 3, "confirmed": 0, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "uk.linkedin.com", "status": 999, "state": "unverified" }, { "host": "youtube.com", "status": 200, "state": "reachable" }, { "host": "instagram.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "uk.linkedin.com" ], "confirmedHosts": [], "unverifiedHosts": [ "uk.linkedin.com" ] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [ "sameas-unverified" ] }, { "name": "Marlborough College", "domain": "marlboroughcollege.org", "ok": true, "finalUrl": "https://www.marlboroughcollege.org/", "offDomain": "marlboroughcollege.org", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 66, "execution": 89, "representation": 23, "composite": 59 }, "detail": { "retrieval": { "score": 66, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 53, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "partial", "weight": 2, "detail": "1 distinct external profile linked via sameAs.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "4 of 14 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 9 H2, 16 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 780 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 74 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 133 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 96 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 89, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "6 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 780 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 23, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Marlborough College), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "1 authoritative link(s) declared, but none resolved; dead links are not counted.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 1, "reachable": 0, "confirmed": 0, "dead": 1, "links": [ { "host": "x.com", "status": 404, "state": "dead" } ], "scoringHosts": [], "confirmedHosts": [], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Dulwich College", "domain": "dulwich.org.uk", "ok": true, "finalUrl": "https://www.dulwich.org.uk/senior-school", "offDomain": "dulwich.org.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 39, "execution": 63, "representation": 13, "composite": 38 }, "detail": { "retrieval": { "score": 39, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 7, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "partial", "weight": 1, "detail": "Dates present in meta or <time> tags, but not in structured data.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "22 of 60 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 49 H2, 6 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1800 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 45 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 128 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "98% of 48 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "/sitemap.xml could not be read on this scan (a transient network fault or rate-limit), so sitemap presence is unmeasured; not scored as missing.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "error", "label": "4 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "1 image missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 63, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1800 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 25, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages." } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "St Paul's School", "domain": "stpaulsschool.org.uk", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "Tonbridge School", "domain": "tonbridge-school.co.uk", "ok": true, "finalUrl": "https://www.tonbridge-school.co.uk/", "offDomain": "tonbridge-school.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 54, "execution": 87, "representation": 13, "composite": 51 }, "detail": { "retrieval": { "score": 54, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 14, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "9 of 24 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 2 H2, 29 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 785 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 31 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 113 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 35 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 87, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 785 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "10 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Shrewsbury School", "domain": "shrewsbury.org.uk", "ok": true, "finalUrl": "https://www.shrewsbury.org.uk/", "offDomain": "shrewsbury.org.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 60, "execution": 63, "representation": 23, "composite": 49 }, "detail": { "retrieval": { "score": 60, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 31, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 21, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "17 of 21 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 16 H2, 4 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 898 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 55 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 93 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 24 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 63, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 898 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "fail", "weight": 1, "detail": "An interactive CAPTCHA (hCaptcha, Cloudflare Turnstile or reCAPTCHA v2) is present; autonomous agents cannot pass it.", "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths." } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" }, { "sev": "warning", "label": "Interactive CAPTCHA present; autonomous agents cannot complete it" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 23, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Shrewsbury School), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Radley College", "domain": "radley.org.uk", "ok": true, "finalUrl": "https://www.radley.org.uk/", "offDomain": "radley.org.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 75, "execution": 89, "representation": 37, "composite": 67 }, "detail": { "retrieval": { "score": 75, "band": "Well positioned", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 53, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "partial", "weight": 2, "detail": "2 distinct external profiles linked via sameAs.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 83, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "27 of 36 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 6 H2, 9 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1300 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 14 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 136 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "93% of 27 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "8 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "2 images missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 89, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot timeout, PerplexityBot 200, ClaudeBot timeout, GPTBot timeout). 3 probe(s) returned a transient rate-limit or timeout and are not counted as a block.", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1300 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 37, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Radley College), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 0 unverified authoritative home(s) (of 2 declared; the rest did not resolve): x.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "28 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 2, "reachable": 2, "confirmed": 1, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 200, "state": "confirmed" } ], "scoringHosts": [ "x.com" ], "confirmedHosts": [ "x.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Sherborne School", "domain": "sherborne.org", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "Repton School", "domain": "repton.org.uk", "ok": true, "finalUrl": "https://www.repton.org.uk/", "offDomain": "repton.org.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 45, "execution": 63, "representation": 8, "composite": 39 }, "detail": { "retrieval": { "score": 45, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "22 of 36 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 4 H2, 18 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 80, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1400 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 108 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 151 characters.", "rec": null }, { "label": "Image alt coverage", "status": "partial", "weight": 1, "detail": "63% of 38 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "14 images missing alt text" }, { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 63, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1400 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Oundle School", "domain": "oundleschool.org.uk", "ok": true, "finalUrl": "https://www.oundleschool.org.uk/", "offDomain": "oundleschool.org.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 57, "execution": 89, "representation": 13, "composite": 53 }, "detail": { "retrieval": { "score": 57, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 14, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "20 of 37 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 8 H2, 17 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 60, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1100 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 60 characters.", "rec": null }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "fail", "weight": 1, "detail": "51% of 39 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (56 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "19 images missing alt text" }, { "sev": "warning", "label": "Missing meta description" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 89, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1100 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "llms.txt present but declares no transactional surfaces.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "11 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Uppingham School", "domain": "uppingham.co.uk", "ok": true, "finalUrl": "https://www.uppingham.co.uk/", "offDomain": "uppingham.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 38, "execution": 63, "representation": 16, "composite": 39 }, "detail": { "retrieval": { "score": 38, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 31, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 21, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "2 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 17, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "2 of 2 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 7 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 65, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 300 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 69 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 157 characters.", "rec": null }, { "label": "Image alt coverage", "status": "fail", "weight": 1, "detail": "0% of 1 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 72, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "partial", "weight": 0.75, "detail": "HTTPS, responsive viewport, no lang.", "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute." } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "1 image missing alt text" }, { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 63, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "A form element is present but has no usable named inputs.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 300 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 16, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 29, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (named), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Bradfield College", "domain": "bradfieldcollege.org.uk", "ok": true, "finalUrl": "https://www.bradfieldcollege.org.uk/", "offDomain": "bradfieldcollege.org.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 57, "execution": 89, "representation": 8, "composite": 51 }, "detail": { "retrieval": { "score": 57, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 14, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "24 of 27 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "1 H1, 1 H2, 0 H3.", "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1300 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 69 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 145 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "91% of 33 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "4 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "3 images missing alt text" }, { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 89, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1300 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Brighton College", "domain": "brightoncollege.org.uk", "ok": true, "finalUrl": "https://www.brightoncollege.org.uk/", "offDomain": "brightoncollege.org.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 35, "execution": 63, "representation": 10, "composite": 36 }, "detail": { "retrieval": { "score": 35, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "12 of 18 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 26 H2, 5 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 80, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1600 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 23 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 106 characters.", "rec": null }, { "label": "Image alt coverage", "status": "fail", "weight": 1, "detail": "27% of 112 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "82 images missing alt text" }, { "sev": "warning", "label": "No canonical URL declared" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 63, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1600 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Millfield School", "domain": "millfieldschool.com", "ok": true, "finalUrl": "https://www.millfieldschool.com/", "offDomain": "millfieldschool.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 47, "execution": 63, "representation": 10, "composite": 40 }, "detail": { "retrieval": { "score": 47, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "17 of 55 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 16 H2, 2 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 806 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 44 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 94 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "98% of 41 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "/sitemap.xml could not be read on this scan (a transient network fault or rate-limit), so sitemap presence is unmeasured; not scored as missing.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "4 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "1 image missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 63, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 806 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 25, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages." } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Sevenoaks School", "domain": "sevenoaksschool.org", "ok": true, "finalUrl": "https://www.sevenoaksschool.org/", "offDomain": "sevenoaksschool.org", "truncated": true, "pagesScanned": 1, "scores": { "retrieval": 64, "execution": 90, "representation": 13, "composite": 56 }, "detail": { "retrieval": { "score": 64, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 14, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "12 of 162 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 7 H2, 14 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 776 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 23 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 165 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 20 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 100, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (67,653 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 90, "band": "Built for agents", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 776 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "26 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Bedales School", "domain": "bedales.org.uk", "ok": true, "finalUrl": "https://www.bedales.org.uk/", "offDomain": "bedales.org.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 44, "execution": 63, "representation": 28, "composite": 45 }, "detail": { "retrieval": { "score": 44, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 31, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 29, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "partial", "weight": 1, "detail": "Dates present in meta or <time> tags, but not in structured data.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "2 of 4 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "1 H1, 1 H2, 0 H3.", "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 70, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 699 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 58 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 23 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "fail", "weight": 1, "detail": "22% of 9 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 70, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "1 insecure HTTP resource on a secure page" }, { "sev": "warning", "label": "7 images missing alt text" }, { "sev": "warning", "label": "No canonical URL declared" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 63, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 699 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 28, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Bedales School), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "8 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Ampleforth College", "domain": "ampleforthcollege.org.uk", "ok": false, "reason": "BLOCKED (HTTP 402)", "wafVendor": "Cloudflare" }, { "name": "Stowe School", "domain": "stowe.co.uk", "ok": true, "finalUrl": "https://www.stowe.co.uk/", "offDomain": "stowe.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 36, "execution": 58, "representation": 16, "composite": 37 }, "detail": { "retrieval": { "score": 36, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 31, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 21, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 17, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "2 of 6 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 0 H2, 8 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 50, "checks": [ { "label": "Substantive content", "status": "fail", "weight": 1.5, "detail": "About 132 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 24 characters.", "rec": null }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 3 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 74, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "Heading levels skip from H1 to H3" }, { "sev": "error", "label": "1 insecure HTTP resource on a secure page" }, { "sev": "warning", "label": "Missing meta description" }, { "sev": "warning", "label": "No canonical URL declared" }, { "sev": "warning", "label": "Thin content (under 250 words)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 58, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 60, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "1 form(s) present, but inputs are poorly labelled.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "partial", "weight": 1.5, "detail": "Only about 132 words in the static HTML; some content likely depends on JavaScript.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 16, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 29, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (named), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Fettes College", "domain": "fettes.com", "ok": true, "finalUrl": "https://www.fettes.com/", "offDomain": "fettes.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 74, "execution": 91, "representation": 59, "composite": 75 }, "detail": { "retrieval": { "score": 74, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 69, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Person.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "5 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "pass", "weight": 1, "detail": "Named author or person with credibility detail (role, employer, expertise or profiles).", "rec": null }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 64, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "pass", "weight": 1.5, "detail": "Products or services are described in structured data.", "rec": null } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "18 of 26 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 18 H2, 0 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1500 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 65 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 77 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "98% of 46 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "/sitemap.xml could not be read on this scan (a transient network fault or rate-limit), so sitemap presence is unmeasured; not scored as missing.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "1 image missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 91, "band": "Built for agents", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 100, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "pass", "weight": 1, "detail": "Products or services are described in structured data.", "rec": null } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1500 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 25, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages." } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 59, "band": "Partly resolved", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Sir William Fettes), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name \"Sir William Fettes\" is not clearly echoed in the title or og:site_name, which weakens disambiguation.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 70, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 1 unverified authoritative home(s) (of 4 declared; the rest did not resolve): en.wikipedia.org, linkedin.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "pass", "weight": 1, "detail": "Identity spans a confirmed registry (en.wikipedia.org) and a profile source.", "rec": null } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 60, "checks": [ { "label": "Credentialed authorship", "status": "pass", "weight": 1.5, "detail": "Named author or person with credibility detail (role, employer, expertise or profiles).", "rec": null }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 4, "reachable": 3, "confirmed": 1, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "linkedin.com", "status": 999, "state": "unverified" }, { "host": "en.wikipedia.org", "status": 200, "state": "confirmed" } ], "scoringHosts": [ "en.wikipedia.org", "linkedin.com" ], "confirmedHosts": [ "en.wikipedia.org" ], "unverifiedHosts": [ "linkedin.com" ] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Gordonstoun", "domain": "gordonstoun.org.uk", "ok": true, "finalUrl": "https://www.gordonstoun.org.uk/", "offDomain": "gordonstoun.org.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 42, "execution": 62, "representation": 13, "composite": 39 }, "detail": { "retrieval": { "score": 42, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "16 of 31 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "1 H1, 0 H2, 14 H3.", "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 699 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 49 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 208 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 40 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Heading levels skip from H1 to H3" }, { "sev": "error", "label": "1 insecure HTTP resource on a secure page" }, { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 699 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "17 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "George Watson's College", "domain": "gwc.org.uk", "ok": true, "finalUrl": "https://www.gwc.org.uk/", "offDomain": "gwc.org.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 36, "execution": 62, "representation": 8, "composite": 35 }, "detail": { "retrieval": { "score": 36, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 7, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "partial", "weight": 1, "detail": "Dates present in meta or <time> tags, but not in structured data.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "3 of 11 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "1 H1, 1 H2, 0 H3.", "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 75, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 495 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 34 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 311 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 20 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "/sitemap.xml could not be read on this scan (a transient network fault or rate-limit), so sitemap presence is unmeasured; not scored as missing.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 495 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 25, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages." } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "King's College School, Wimbledon", "domain": "kcs.org.uk", "ok": true, "finalUrl": "https://www.kcs.org.uk/", "offDomain": "kcs.org.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 25, "execution": 34, "representation": 15, "composite": 25 }, "detail": { "retrieval": { "score": 25, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 17, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "2 of 3 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 0 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 45, "checks": [ { "label": "Substantive content", "status": "fail", "weight": 1.5, "detail": "About 57 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 21 characters.", "rec": null }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 1 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "partial", "weight": 0.5, "detail": "No lists, landmarks or header tables found.", "rec": "Use lists, <main>/<article> landmarks and tables with <th> headers; they help AI parsers isolate and extract your content cleanly." } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 74, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "1/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "Missing meta description" }, { "sev": "warning", "label": "No canonical URL declared" }, { "sev": "warning", "label": "Thin content (under 250 words)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 34, "band": "Closed to agents", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 45, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "fail", "weight": 1.5, "detail": "Very little static content (~57 words); agents that do not run JavaScript will see almost nothing.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" }, { "sev": "error", "label": "Action surface appears client-side rendered; agents may see little" }, { "sev": "warning", "label": "Reachable but nothing to operate (little content, no action, no form)" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 15, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 100, "checks": [ { "label": "Representation & usage rights", "status": "pass", "weight": 1, "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Highgate School", "domain": "highgateschool.org.uk", "ok": true, "finalUrl": "https://www.highgateschool.org.uk/", "offDomain": "highgateschool.org.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 74, "execution": 79, "representation": 57, "composite": 70 }, "detail": { "retrieval": { "score": 74, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 81, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization, Person.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "6 distinct external profiles linked via sameAs (10 links in total).", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "pass", "weight": 1, "detail": "Named author or person with credibility detail (role, employer, expertise or profiles).", "rec": null }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "2 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "15 of 37 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "2 H1, 13 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1500 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 54 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 141 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "92% of 25 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 100, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (200,000 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (2)" }, { "sev": "warning", "label": "2 images missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 79, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 63, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "partial", "weight": 3, "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 403, GPTBot 200).", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1500 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Some AI agents refused at the edge (ClaudeBot)" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 57, "band": "Partly resolved", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Highgate School), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 1 unverified authoritative home(s) (of 6 declared; the rest did not resolve): x.com, linkedin.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 70, "checks": [ { "label": "Credentialed authorship", "status": "pass", "weight": 1.5, "detail": "Named author or person with credibility detail (role, employer, expertise or profiles).", "rec": null }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 100, "checks": [ { "label": "Representation & usage rights", "status": "pass", "weight": 1, "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)", "rec": null } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 4, "confirmed": 1, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 200, "state": "confirmed" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "linkedin.com", "status": 999, "state": "unverified" }, { "host": "youtube.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "x.com", "linkedin.com" ], "confirmedHosts": [ "x.com" ], "unverifiedHosts": [ "linkedin.com" ] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "City of London School", "domain": "cityoflondonschool.org.uk", "ok": true, "finalUrl": "https://www.cityoflondonschool.org.uk/", "offDomain": "cityoflondonschool.org.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 62, "execution": 89, "representation": 13, "composite": 55 }, "detail": { "retrieval": { "score": 62, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 14, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "15 of 39 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 17 H2, 6 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1100 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 21 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 253 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 73 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 89, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1100 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "22 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Whitgift School", "domain": "whitgift.co.uk", "ok": true, "finalUrl": "https://www.whitgift.co.uk/", "offDomain": "whitgift.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 59, "execution": 63, "representation": 13, "composite": 45 }, "detail": { "retrieval": { "score": 59, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 61, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "partial", "weight": 1.5, "detail": "The page references a subject, but the schema is otherwise flat.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "pass", "weight": 1.5, "detail": "Rich types present: Faqpage.", "rec": null }, { "label": "Freshness signals (dates)", "status": "partial", "weight": 1, "detail": "Dates present in meta or <time> tags, but not in structured data.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "15 of 44 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 36 H2, 15 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1600 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 22 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 146 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 35 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "/sitemap.xml could not be read on this scan (a transient network fault or rate-limit), so sitemap presence is unmeasured; not scored as missing.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "1 insecure HTTP resource on a secure page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 63, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1600 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 25, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages." } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "15 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Haberdashers' Boys' School", "domain": "habsboys.org.uk", "ok": true, "finalUrl": "https://www.habselstree.org.uk/boys/", "offDomain": "habselstree.org.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 62, "execution": 89, "representation": 8, "composite": 53 }, "detail": { "retrieval": { "score": 62, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 14, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "11 of 15 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 6 H2, 4 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 946 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 16 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 220 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "89% of 63 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "7 images missing alt text" }, { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 89, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 946 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Cheltenham College", "domain": "cheltenhamcollege.org", "ok": true, "finalUrl": "https://www.cheltenhamcollege.org/", "offDomain": "cheltenhamcollege.org", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 63, "execution": 82, "representation": 23, "composite": 56 }, "detail": { "retrieval": { "score": 63, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 42, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "10 of 11 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "2 H1, 4 H2, 1 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 688 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 25 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 130 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "96% of 26 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (2)" }, { "sev": "warning", "label": "1 image missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 82, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "1 form(s) present, but inputs are poorly labelled.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 688 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 23, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Cheltenham College), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Clifton College", "domain": "cliftoncollege.com", "ok": true, "finalUrl": "https://www.cliftoncollege.com/", "offDomain": "cliftoncollege.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 75, "execution": 30, "representation": 52, "composite": 52 }, "detail": { "retrieval": { "score": 75, "band": "Well positioned", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 75, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Educationalorganization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "5 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "pass", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": null }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 43, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "6 of 23 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "4 H1, 11 H2, 12 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 685 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 22 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 130 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 22 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 100, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (4,792 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (4)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 30, "band": "Closed to agents", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 25, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "fail", "weight": 3, "detail": "Every probed AI agent is refused at the edge while a browser gets 200 (OAI-SearchBot 403, PerplexityBot 403, ClaudeBot 403, GPTBot 403).", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 55, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "A form element is present but has no usable named inputs.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 685 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "fail", "weight": 1, "detail": "An interactive CAPTCHA (hCaptcha, Cloudflare Turnstile or reCAPTCHA v2) is present; autonomous agents cannot pass it.", "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths." } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "llms.txt present but declares no transactional surfaces.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "AI agents are refused at the edge (CDN/WAF), not just in robots.txt" }, { "sev": "warning", "label": "No machine-readable action found" }, { "sev": "warning", "label": "Interactive CAPTCHA present; autonomous agents cannot complete it" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 52, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 79, "checks": [ { "label": "Entity definition", "status": "pass", "weight": 2, "detail": "Entity declared (Clifton College) with a description and descriptive depth.", "rec": null }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 70, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 1 unverified authoritative home(s) (of 5 declared; the rest did not resolve): en.wikipedia.org, linkedin.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "pass", "weight": 1, "detail": "Identity spans a confirmed registry (en.wikipedia.org) and a profile source.", "rec": null } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 3, "confirmed": 1, "dead": 1, "links": [ { "host": "en.wikipedia.org", "status": 200, "state": "confirmed" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "linkedin.com", "status": 999, "state": "unverified" }, { "host": "youtube.com", "status": 404, "state": "dead" } ], "scoringHosts": [ "en.wikipedia.org", "linkedin.com" ], "confirmedHosts": [ "en.wikipedia.org" ], "unverifiedHosts": [ "linkedin.com" ] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Malvern College", "domain": "malverncollege.org.uk", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "United Learning", "domain": "unitedlearning.org.uk", "ok": true, "finalUrl": "https://unitedlearning.org.uk/", "offDomain": "unitedlearning.org.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 40, "execution": 57, "representation": 8, "composite": 35 }, "detail": { "retrieval": { "score": 40, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "11 of 17 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "2 H1, 3 H2, 3 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 579 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 49 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 135 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 15 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 70, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (2)" }, { "sev": "warning", "label": "No sitemap discoverable" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 57, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "1 form(s) present, but inputs are poorly labelled.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 579 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 25, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages." } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Harris Federation", "domain": "harrisfederation.org.uk", "ok": true, "finalUrl": "https://www.harrisfederation.org.uk/", "offDomain": "harrisfederation.org.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 53, "execution": 69, "representation": 32, "composite": 51 }, "detail": { "retrieval": { "score": 53, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 42, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "partial", "weight": 2, "detail": "2 distinct external profiles linked via sameAs (4 links in total).", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "No logo and contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 21, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "2 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "5 of 6 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "7 H1, 1 H2, 22 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1800 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 32 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 200 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 37 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 78, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (bytespider), a legitimate choice.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (7)" }, { "sev": "error", "label": "26 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "Meta description over 180 characters" }, { "sev": "warning", "label": "No canonical URL declared" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 69, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1800 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 32, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Harris Federation), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 0 unverified authoritative home(s) (of 2 declared; the rest did not resolve): linkedin.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (bytespider).)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 2, "reachable": 1, "confirmed": 1, "dead": 1, "links": [ { "host": "x.com", "status": 404, "state": "dead" }, { "host": "linkedin.com", "status": 200, "state": "confirmed" } ], "scoringHosts": [ "linkedin.com" ], "confirmedHosts": [ "linkedin.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Ark Schools", "domain": "arkonline.org", "ok": true, "finalUrl": "https://arkonline.org/", "offDomain": "arkonline.org", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 41, "execution": 69, "representation": 10, "composite": 40 }, "detail": { "retrieval": { "score": 41, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 7, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "partial", "weight": 1, "detail": "Dates present in meta or <time> tags, but not in structured data.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "6 of 6 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 9 H2, 3 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 556 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 3 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 161 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 1 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 78, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "No canonical URL declared" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 69, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 556 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Oasis Community Learning", "domain": "oasiscommunitylearning.org", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "Ormiston Academies Trust", "domain": "ormistonacademiestrust.co.uk", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Outwood Grange Academies Trust", "domain": "outwood.com", "ok": true, "finalUrl": "https://www.outwood.com/", "offDomain": "outwood.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 44, "execution": 63, "representation": 16, "composite": 41 }, "detail": { "retrieval": { "score": 44, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 25, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Localbusiness.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 21, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "2 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 17, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "2 of 5 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 0 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 85, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 316 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 62 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 162 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 4 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "error", "label": "1 insecure HTTP resource on a secure page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 63, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 316 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 16, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 29, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (named), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Star Academies", "domain": "staracademies.org", "ok": true, "finalUrl": "https://staracademies.org/", "offDomain": "staracademies.org", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 53, "execution": 77, "representation": 8, "composite": 46 }, "detail": { "retrieval": { "score": 53, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 14, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "10 of 14 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "1 H1, 0 H2, 4 H3.", "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 80, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1100 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 14 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 61 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 7 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 80, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "partial", "weight": 0.75, "detail": "HTTPS, responsive viewport, no lang.", "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute." } ] } ], "issues": [ { "sev": "warning", "label": "Heading levels skip from H1 to H3" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 77, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 63, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "partial", "weight": 3, "detail": "Could not establish a browser baseline (control returned timeout); agent results inconclusive. Probed: OAI-SearchBot timeout, PerplexityBot timeout, ClaudeBot timeout, GPTBot timeout.", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1100 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": false, "consistent": null, "note": "browser-ua-unreadable" }, "flags": [] }, { "name": "Delta Academies Trust", "domain": "deltatrust.org.uk", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "David Ross Education Trust", "domain": "dret.co.uk", "ok": true, "finalUrl": "https://dret.co.uk/", "offDomain": "dret.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 41, "execution": 63, "representation": 8, "composite": 37 }, "detail": { "retrieval": { "score": 41, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "9 of 20 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "5 H1, 8 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 531 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 33 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 62 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 39 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (5)" }, { "sev": "error", "label": "16 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "No canonical URL declared" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 63, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "1 form(s) present, but inputs are poorly labelled.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 531 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "E-ACT", "domain": "e-act.org.uk", "ok": true, "finalUrl": "https://www.e-act.org.uk/", "offDomain": "e-act.org.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 51, "execution": 83, "representation": 8, "composite": 47 }, "detail": { "retrieval": { "score": 51, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 14, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "8 of 9 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 3 H2, 1 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 65, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 371 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 32 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 156 characters.", "rec": null }, { "label": "Image alt coverage", "status": "fail", "weight": 1, "detail": "56% of 16 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 100, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (3,480 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "error", "label": "1 insecure HTTP resource on a secure page" }, { "sev": "warning", "label": "7 images missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 83, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot timeout, PerplexityBot 200, ClaudeBot timeout, GPTBot timeout). 3 probe(s) returned a transient rate-limit or timeout and are not counted as a block.", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "1 form(s) present, but inputs are poorly labelled.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 371 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "llms.txt present but declares no transactional surfaces.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "REAch2 Academy Trust", "domain": "reach2.org", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "The Kemnal Academies Trust", "domain": "tkat.org", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Lift Schools", "domain": "liftschools.org.uk", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "Girls' Day School Trust", "domain": "gdst.net", "ok": true, "finalUrl": "https://www.gdst.net/", "offDomain": "gdst.net", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 67, "execution": 74, "representation": 28, "composite": 56 }, "detail": { "retrieval": { "score": 67, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 78, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "7 distinct external profiles linked via sameAs (10 links in total).", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "partial", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 79, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "3 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "pass", "weight": 1.5, "detail": "Rich types present: Event.", "rec": null }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 17, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "3 of 8 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 12 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 80, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 2000 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 63 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 150 characters.", "rec": null }, { "label": "Image alt coverage", "status": "fail", "weight": 1, "detail": "54% of 24 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 100, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (5,266 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "11 images missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 74, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 63, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "partial", "weight": 3, "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 403, GPTBot 200).", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema (reserve action, reservation) (reservation).", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 90, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 2000 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "partial", "weight": 1, "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.", "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths." } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "llms.txt present but declares no transactional surfaces.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Some AI agents refused at the edge (ClaudeBot)" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 28, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (GDST - Girls' Day School Trust), but thin: no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "7 authoritative link(s) declared, but none resolved; dead links are not counted.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "13 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 4, "confirmed": 0, "dead": 1, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 404, "state": "dead" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "linkedin.com", "status": 200, "state": "reachable" }, { "host": "youtube.com", "status": 200, "state": "reachable" } ], "scoringHosts": [], "confirmedHosts": [], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [ "sameas-unverified" ] }, { "name": "Cognita Schools", "domain": "cognita.com", "ok": true, "finalUrl": "https://www.cognita.com/", "offDomain": "cognita.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 63, "execution": 89, "representation": 37, "composite": 63 }, "detail": { "retrieval": { "score": 63, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 64, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "4 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "9 of 38 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 12 H2, 3 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 2600 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 22 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 111 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "97% of 32 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "1 image missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 89, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 2600 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 37, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Cognita Schools), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): linkedin.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "9 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 4, "reachable": 3, "confirmed": 1, "dead": 1, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 404, "state": "dead" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "linkedin.com", "status": 200, "state": "confirmed" } ], "scoringHosts": [ "linkedin.com" ], "confirmedHosts": [ "linkedin.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Nord Anglia Education", "domain": "nordangliaeducation.com", "ok": true, "finalUrl": "https://www.nordangliaeducation.com/", "offDomain": "nordangliaeducation.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 52, "execution": 89, "representation": 13, "composite": 51 }, "detail": { "retrieval": { "score": 52, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 21, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "29 of 35 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 3 H2, 2 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 2700 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 64 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 179 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 48 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap is referenced but its file could not be read on this scan, so its lastmod freshness is unmeasured.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 89, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 2700 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "7 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Dukes Education", "domain": "dukeseducation.com", "ok": true, "finalUrl": "https://dukeseducation.com/", "offDomain": "dukeseducation.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 56, "execution": 85, "representation": 23, "composite": 55 }, "detail": { "retrieval": { "score": 56, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 42, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 17, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "4 of 4 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 2 H2, 2 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 630 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 22 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 144 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 42 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "error", "label": "3 insecure HTTP resources on a secure page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 85, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 85, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 630 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "partial", "weight": 1, "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.", "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths." } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 23, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Dukes Education), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Inspired Education", "domain": "inspirededu.com", "ok": true, "finalUrl": "https://www.inspirededu.com/", "offDomain": "inspirededu.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 38, "execution": 50, "representation": 10, "composite": 33 }, "detail": { "retrieval": { "score": 38, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 7, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "partial", "weight": 1, "detail": "Dates present in meta or <time> tags, but not in structured data.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "82 of 126 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 1 H2, 1 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 2900 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 55 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 143 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 88 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 78, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "1/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "error", "label": "6 insecure HTTP resources on a secure page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 50, "band": "Major friction", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 63, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "partial", "weight": 3, "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 403, GPTBot 200).", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 2900 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Some AI agents refused at the edge (ClaudeBot)" }, { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Oak National Academy", "domain": "thenational.academy", "ok": true, "finalUrl": "https://www.thenational.academy/", "offDomain": "thenational.academy", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 58, "execution": 71, "representation": 32, "composite": 54 }, "detail": { "retrieval": { "score": 58, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 42, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "partial", "weight": 2, "detail": "2 distinct external profiles linked via sameAs.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 21, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "10 of 34 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "3 H1, 13 H2, 5 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1900 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 58 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 142 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 147 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (9,652 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (3)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 71, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1900 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 32, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Oak National Academy), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 0 unverified authoritative home(s) (of 2 declared; the rest did not resolve): twitter.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 2, "reachable": 2, "confirmed": 1, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "twitter.com", "status": 200, "state": "confirmed" } ], "scoringHosts": [ "twitter.com" ], "confirmedHosts": [ "twitter.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Ted Wragg Multi Academy Trust", "domain": "tedwraggtrust.co.uk", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Astrea Academy Trust", "domain": "astreaacademytrust.org", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "" }, { "name": "Greenshaw Learning Trust", "domain": "greenshawlearningtrust.co.uk", "ok": true, "finalUrl": "https://www.greenshawlearningtrust.co.uk/", "offDomain": "greenshawlearningtrust.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 28, "execution": 65, "representation": 8, "composite": 34 }, "detail": { "retrieval": { "score": 28, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 17, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "4 of 11 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 4 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 50, "checks": [ { "label": "Substantive content", "status": "fail", "weight": 1.5, "detail": "About 239 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 31 characters.", "rec": null }, { "label": "Meta description quality", "status": "fail", "weight": 1, "detail": "No meta description found.", "rec": "Add a clear meta description." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 5 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "Missing meta description" }, { "sev": "warning", "label": "Thin content (under 250 words)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 65, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 85, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "partial", "weight": 1.5, "detail": "Only about 239 words in the static HTML; some content likely depends on JavaScript.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "NCG", "domain": "ncgrp.co.uk", "ok": true, "finalUrl": "https://ncgrp.co.uk/", "offDomain": "ncgrp.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 51, "execution": 57, "representation": 10, "composite": 39 }, "detail": { "retrieval": { "score": 51, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 83, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "11 of 11 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 5 H2, 14 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 646 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 30 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 154 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "97% of 31 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "No robots.txt is blocking AI crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "1 insecure HTTP resource on a secure page" }, { "sev": "warning", "label": "1 image missing alt text" }, { "sev": "warning", "label": "No canonical URL declared" }, { "sev": "warning", "label": "No sitemap discoverable" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 57, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "No robots.txt is blocking retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 646 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 25, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages." } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "LTE Group", "domain": "ltegroup.co.uk", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "The Manchester College", "domain": "tmc.ac.uk", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "Capital City College Group", "domain": "capitalccg.ac.uk", "ok": true, "finalUrl": "https://www.capitalccg.ac.uk/", "offDomain": "capitalccg.ac.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 52, "execution": 30, "representation": 8, "composite": 30 }, "detail": { "retrieval": { "score": 52, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 42, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "5 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "2 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 0, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "No paragraph content found.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 0 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 954 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 70 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 154 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "98% of 44 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (gptbot, claudebot, google-extended, applebot-extended, meta-externalagent, ccbot, bytespider), a legitimate choice.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "error", "label": "1 insecure HTTP resource on a secure page" }, { "sev": "warning", "label": "1 image missing alt text" }, { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 30, "band": "Closed to agents", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 25, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "fail", "weight": 3, "detail": "Every probed AI agent is refused at the edge while a browser gets 200 (OAI-SearchBot 403, PerplexityBot 403, ClaudeBot 403, GPTBot 403).", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "5 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 954 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "AI agents are refused at the edge (CDN/WAF), not just in robots.txt" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "0 confirmed and 1 unverified authoritative home(s) (of 5 declared; the rest did not resolve): linkedin.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (gptbot, claudebot, google-extended, applebot-extended).)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" } ], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 2, "confirmed": 0, "dead": 2, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 404, "state": "dead" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "youtube.com", "status": 404, "state": "dead" }, { "host": "linkedin.com", "status": 999, "state": "unverified" } ], "scoringHosts": [ "linkedin.com" ], "confirmedHosts": [], "unverifiedHosts": [ "linkedin.com" ] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [ "sameas-unverified" ] }, { "name": "New City College", "domain": "ncclondon.ac.uk", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Chichester College Group", "domain": "chichester.ac.uk", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Activate Learning", "domain": "activatelearning.ac.uk", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "Luminate Education Group", "domain": "luminate.ac.uk", "ok": true, "finalUrl": "https://luminate.ac.uk/", "offDomain": "luminate.ac.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 53, "execution": 83, "representation": 10, "composite": 49 }, "detail": { "retrieval": { "score": 53, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 14, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "38 of 38 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "6 H1, 8 H2, 39 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 70, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1300 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 32 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 225 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "fail", "weight": 1, "detail": "30% of 43 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (6)" }, { "sev": "warning", "label": "30 images missing alt text" }, { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 83, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1300 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Leeds City College", "domain": "leedscitycollege.ac.uk", "ok": true, "finalUrl": "https://leedscitycollege.ac.uk/", "offDomain": "leedscitycollege.ac.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 72, "execution": 79, "representation": 23, "composite": 58 }, "detail": { "retrieval": { "score": 72, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 42, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 83, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "20 of 48 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 26 H2, 46 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1600 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 18 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 87 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 72 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "2 insecure HTTP resources on a secure page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 79, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 65, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1600 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "partial", "weight": 1, "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.", "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths." } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 23, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Leeds City College), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Nottingham College", "domain": "nottinghamcollege.ac.uk", "ok": true, "finalUrl": "https://www.nottinghamcollege.ac.uk/", "offDomain": "nottinghamcollege.ac.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 80, "execution": 77, "representation": 37, "composite": 65 }, "detail": { "retrieval": { "score": 80, "band": "Well positioned", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 69, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Professionalservice.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "6 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 39, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "partial", "weight": 1.5, "detail": "Uses @graph / @id, but the page does not reference a subject entity.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "partial", "weight": 1, "detail": "Dates present in meta or <time> tags, but not in structured data.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 100, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "9 of 125 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "pass", "weight": 1.5, "detail": "4 question-led heading(s) or Q&A found.", "rec": null }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 10 H2, 44 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 2200 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 25 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 151 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 45 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 77, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 63, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "partial", "weight": 3, "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 403, PerplexityBot 403, ClaudeBot 200, GPTBot 403).", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 2200 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Some AI agents refused at the edge (OAI-SearchBot, PerplexityBot, GPTBot)" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 37, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Bluestorm Design & Marketing Ltd.), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name \"Bluestorm Design & Marketing Ltd.\" is not clearly echoed in the title or og:site_name, which weakens disambiguation.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 1 unverified authoritative home(s) (of 6 declared; the rest did not resolve): x.com, linkedin.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "38 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 4, "confirmed": 1, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 200, "state": "confirmed" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "youtube.com", "status": 200, "state": "reachable" }, { "host": "linkedin.com", "status": 999, "state": "unverified" } ], "scoringHosts": [ "x.com", "linkedin.com" ], "confirmedHosts": [ "x.com" ], "unverifiedHosts": [ "linkedin.com" ] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "City of Glasgow College", "domain": "cityofglasgowcollege.ac.uk", "ok": true, "finalUrl": "https://www.cityofglasgowcollege.ac.uk/", "offDomain": "cityofglasgowcollege.ac.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 40, "execution": 69, "representation": 23, "composite": 44 }, "detail": { "retrieval": { "score": 40, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "18 of 39 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "5 H1, 17 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1200 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 83 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 152 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 28 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 78, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (5)" }, { "sev": "error", "label": "6 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 69, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1200 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 23, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 30, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "pass", "weight": 0.5, "detail": "4 outbound citation(s) sit inside claim-bearing paragraphs, the shape of genuinely sourced writing.", "rec": null } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 100, "checks": [ { "label": "Representation & usage rights", "status": "pass", "weight": 1, "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Belfast Metropolitan College", "domain": "belfastmet.ac.uk", "ok": true, "finalUrl": "https://www.belfastmet.ac.uk/", "offDomain": "belfastmet.ac.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 42, "execution": 69, "representation": 10, "composite": 40 }, "detail": { "retrieval": { "score": 42, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "26 of 82 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "2 H1, 11 H2, 39 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1500 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 11 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 133 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 51 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (2)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 69, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1500 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "5 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Bridgend College", "domain": "bridgend.ac.uk", "ok": true, "finalUrl": "https://www.bridgend.ac.uk/", "offDomain": "bridgend.ac.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 54, "execution": 90, "representation": 20, "composite": 55 }, "detail": { "retrieval": { "score": 54, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 14, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "14 of 16 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "1 H1, 0 H2, 0 H3.", "rec": "Add H2/H3 subheadings; a flat page is hard for a model to segment and quote." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1100 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 41 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 117 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "99% of 94 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (200,000 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "1 insecure HTTP resource on a secure page" }, { "sev": "warning", "label": "1 image missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 90, "band": "Built for agents", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1100 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 20, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "10 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 100, "checks": [ { "label": "Representation & usage rights", "status": "pass", "weight": 1, "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Gower College Swansea", "domain": "gcs.ac.uk", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "Coleg Cambria", "domain": "cambria.ac.uk", "ok": true, "finalUrl": "https://cambria.ac.uk/", "offDomain": "cambria.ac.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 74, "execution": 86, "representation": 25, "composite": 62 }, "detail": { "retrieval": { "score": 74, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 64, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "5 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "8 of 9 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "2 H1, 32 H2, 16 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1100 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 44 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 282 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 28 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 100, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (1,032 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (2)" }, { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 86, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 90, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1100 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "partial", "weight": 1, "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.", "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths." } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "llms.txt present but declares no transactional surfaces.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 25, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Coleg Cambria), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "0 confirmed and 1 unverified authoritative home(s) (of 5 declared; the rest did not resolve): linkedin.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 3, "confirmed": 0, "dead": 1, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 404, "state": "dead" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "linkedin.com", "status": 999, "state": "unverified" }, { "host": "youtube.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "linkedin.com" ], "confirmedHosts": [], "unverifiedHosts": [ "linkedin.com" ] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [ "sameas-unverified" ] }, { "name": "Dudley College of Technology", "domain": "dudleycol.ac.uk", "ok": true, "finalUrl": "https://dudleycol.ac.uk/", "offDomain": "dudleycol.ac.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 74, "execution": 89, "representation": 46, "composite": 70 }, "detail": { "retrieval": { "score": 74, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 64, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "7 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "19 of 23 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 12 H2, 2 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1100 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 40 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 107 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "97% of 38 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "1 image missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 89, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1100 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 46, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Dudley College of Technology), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 60, "checks": [ { "label": "Authoritative profiles linked", "status": "pass", "weight": 1.5, "detail": "2 confirmed and 0 unverified authoritative home(s) (of 6 declared; the rest did not resolve): x.com, linkedin.com.", "rec": null }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "9 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 5, "confirmed": 2, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 200, "state": "confirmed" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "youtube.com", "status": 200, "state": "reachable" }, { "host": "linkedin.com", "status": 200, "state": "confirmed" } ], "scoringHosts": [ "x.com", "linkedin.com" ], "confirmedHosts": [ "x.com", "linkedin.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Nescot", "domain": "nescot.ac.uk", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "West College Scotland", "domain": "westcollegescotland.ac.uk", "ok": true, "finalUrl": "https://www.westcollegescotland.ac.uk/", "offDomain": "westcollegescotland.ac.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 48, "execution": 69, "representation": 13, "composite": 43 }, "detail": { "retrieval": { "score": 48, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "23 of 25 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "2 H1, 11 H2, 21 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1200 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 137 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 149 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "96% of 23 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (2)" }, { "sev": "warning", "label": "1 image missing alt text" }, { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 69, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1200 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "16 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Edinburgh College", "domain": "edinburghcollege.ac.uk", "ok": true, "finalUrl": "https://edinburghcollege.ac.uk/", "offDomain": "edinburghcollege.ac.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 50, "execution": 69, "representation": 13, "composite": 44 }, "detail": { "retrieval": { "score": 50, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 83, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "12 of 28 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "pass", "weight": 1.5, "detail": "2 question-led heading(s) or Q&A found.", "rec": null }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "3 H1, 4 H2, 29 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1400 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 60 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 153 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 31 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 78, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (3)" }, { "sev": "error", "label": "2 insecure HTTP resources on a secure page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 69, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1400 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "18 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Barnsley College", "domain": "barnsley.ac.uk", "ok": true, "finalUrl": "https://www.barnsley.ac.uk/", "offDomain": "barnsley.ac.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 51, "execution": 51, "representation": 13, "composite": 38 }, "detail": { "retrieval": { "score": 51, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 100, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "5 of 264 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "pass", "weight": 1.5, "detail": "2 question-led heading(s) or Q&A found.", "rec": null }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 16 H2, 246 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 3800 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 46 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 40 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "97% of 35 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 70, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "1 image missing alt text" }, { "sev": "warning", "label": "No sitemap discoverable" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 51, "band": "Major friction", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 63, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "partial", "weight": 3, "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 403, GPTBot 200).", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 3800 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 25, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "fail", "weight": 0.5, "detail": "No sitemap found via robots.txt or /sitemap.xml.", "rec": "Publish a sitemap.xml and reference it in robots.txt so agents can enumerate your actionable pages." } ] } ], "issues": [ { "sev": "warning", "label": "Some AI agents refused at the edge (ClaudeBot)" }, { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "22 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Bolton College", "domain": "boltoncollege.ac.uk", "ok": true, "finalUrl": "https://www.boltoncollege.ac.uk/", "offDomain": "boltoncollege.ac.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 84, "execution": 74, "representation": 37, "composite": 65 }, "detail": { "retrieval": { "score": 84, "band": "Well positioned", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 69, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "5 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 79, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "2 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "pass", "weight": 1.5, "detail": "Rich types present: Event.", "rec": null }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 83, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "70 of 103 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "pass", "weight": 1.5, "detail": "2 question-led heading(s) or Q&A found.", "rec": null }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "4 H1, 15 H2, 31 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 4900 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 21 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 153 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 77 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (4)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 74, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 63, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "partial", "weight": 3, "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 403, GPTBot 200).", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 90, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "11 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 4900 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "partial", "weight": 1, "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.", "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths." } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Some AI agents refused at the edge (ClaudeBot)" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 37, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Bolton College), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 1 unverified authoritative home(s) (of 4 declared; the rest did not resolve): x.com, linkedin.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "15 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 4, "reachable": 3, "confirmed": 1, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 200, "state": "confirmed" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "linkedin.com", "status": 999, "state": "unverified" } ], "scoringHosts": [ "x.com", "linkedin.com" ], "confirmedHosts": [ "x.com" ], "unverifiedHosts": [ "linkedin.com" ] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Walsall College", "domain": "walsallcollege.ac.uk", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "City College Norwich", "domain": "ccn.ac.uk", "ok": true, "finalUrl": "https://www.ccn.ac.uk/", "offDomain": "ccn.ac.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 61, "execution": 69, "representation": 13, "composite": 48 }, "detail": { "retrieval": { "score": 61, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 31, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "3 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "No logo and contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 32, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "partial", "weight": 1.5, "detail": "Uses @graph / @id, but the page does not reference a subject entity.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "11 of 18 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "pass", "weight": 1.5, "detail": "2 question-led heading(s) or Q&A found.", "rec": null }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 13 H2, 2 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 992 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 42 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 152 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 46 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "No canonical URL declared" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 69, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 992 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "3 authoritative link(s) declared, but none resolved; dead links are not counted.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "16 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 3, "reachable": 3, "confirmed": 0, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "en.wikipedia.org", "status": 200, "state": "reachable" } ], "scoringHosts": [], "confirmedHosts": [], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [ "sameas-unverified" ] }, { "name": "AQA", "domain": "aqa.org.uk", "ok": true, "finalUrl": "https://www.aqa.org.uk/", "offDomain": "aqa.org.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 44, "execution": 62, "representation": 13, "composite": 40 }, "detail": { "retrieval": { "score": 44, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 7, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "partial", "weight": 1, "detail": "Dates present in meta or <time> tags, but not in structured data.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "28 of 171 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "5 H1, 7 H2, 18 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1200 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 61 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 141 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 22 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (5)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1200 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "7 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "OCR", "domain": "ocr.org.uk", "ok": true, "finalUrl": "https://www.ocr.org.uk/", "offDomain": "ocr.org.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 61, "execution": 65, "representation": 23, "composite": 50 }, "detail": { "retrieval": { "score": 61, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 53, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "4 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 29, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "partial", "weight": 1, "detail": "Dates present in meta or <time> tags, but not in structured data.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "6 of 9 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 12 H2, 3 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 582 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 117 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 168 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 22 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 78, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (26,004 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" }, { "sev": "warning", "label": "No canonical URL declared" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 65, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 582 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 23, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Oxford, Cambridge and RSA), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name \"Oxford, Cambridge and RSA\" is not clearly echoed in the title or og:site_name, which weakens disambiguation.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "4 authoritative link(s) declared, but none resolved; dead links are not counted.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 4, "reachable": 4, "confirmed": 0, "dead": 0, "links": [ { "host": "twitter.com", "status": 200, "state": "reachable" }, { "host": "linkedin.com", "status": 200, "state": "reachable" }, { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "youtube.com", "status": 200, "state": "reachable" } ], "scoringHosts": [], "confirmedHosts": [], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [ "sameas-unverified" ] }, { "name": "Pearson", "domain": "pearson.com", "ok": true, "finalUrl": "https://www.pearson.com/en-us", "offDomain": "pearson.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 38, "execution": 62, "representation": 13, "composite": 38 }, "detail": { "retrieval": { "score": 38, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "8 of 9 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 0 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1800 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 60 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 111 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 26 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 85, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "partial", "weight": 0.75, "detail": "HTTPS, responsive viewport, no lang.", "rec": "Serve over HTTPS, add a responsive viewport meta tag, and set an html lang attribute." } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 62, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1800 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "7 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "WJEC", "domain": "wjec.co.uk", "ok": true, "finalUrl": "https://www.wjec.co.uk/", "offDomain": "wjec.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 38, "execution": 68, "representation": 8, "composite": 38 }, "detail": { "retrieval": { "score": 38, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "2 of 4 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "2 H1, 4 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 10800 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 28 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 147 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 18 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (2)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 68, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 10800 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Eduqas", "domain": "eduqas.co.uk", "ok": true, "finalUrl": "https://www.eduqas.co.uk/", "offDomain": "eduqas.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 46, "execution": 68, "representation": 8, "composite": 41 }, "detail": { "retrieval": { "score": 46, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "3 of 5 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 5 H2, 0 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 6500 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 22 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 356 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 17 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 68, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 6500 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "SQA", "domain": "sqa.org.uk", "ok": false, "reason": "UNREADABLE (no content / client-side rendered)", "wafVendor": "" }, { "name": "City & Guilds", "domain": "cityandguilds.com", "ok": true, "finalUrl": "https://www.cityandguilds.com/", "offDomain": "cityandguilds.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 61, "execution": 68, "representation": 39, "composite": 56 }, "detail": { "retrieval": { "score": 61, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 58, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "5 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 32, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "partial", "weight": 1.5, "detail": "Uses @graph / @id, but the page does not reference a subject entity.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "12 of 32 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "2 H1, 3 H2, 15 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1100 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 60 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 165 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 22 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (2)" }, { "sev": "error", "label": "2 insecure HTTP resources on a secure page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 68, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1100 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 39, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 29, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (named), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 60, "checks": [ { "label": "Authoritative profiles linked", "status": "pass", "weight": 1.5, "detail": "2 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): linkedin.com, twitter.com.", "rec": null }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "15 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 4, "reachable": 4, "confirmed": 2, "dead": 0, "links": [ { "host": "linkedin.com", "status": 200, "state": "confirmed" }, { "host": "twitter.com", "status": 200, "state": "confirmed" }, { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "youtube.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "linkedin.com", "twitter.com" ], "confirmedHosts": [ "linkedin.com", "twitter.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "NCFE", "domain": "ncfe.org.uk", "ok": true, "finalUrl": "https://www.ncfe.org.uk/", "offDomain": "ncfe.org.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 51, "execution": 68, "representation": 15, "composite": 45 }, "detail": { "retrieval": { "score": 51, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 100, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "13 of 14 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "pass", "weight": 1.5, "detail": "2 question-led heading(s) or Q&A found.", "rec": null }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 26 H2, 1 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 80, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 955 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 11 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 222 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "81% of 21 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 74, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "1/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "4 images missing alt text" }, { "sev": "warning", "label": "Meta description over 180 characters" }, { "sev": "warning", "label": "No canonical URL declared" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 68, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 955 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 15, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 30, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "partial", "weight": 0.5, "detail": "1 outbound citation(s) sit inside claim-bearing paragraphs, the shape of genuinely sourced writing.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Cambridge University Press & Assessment", "domain": "cambridge.org", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "CCEA", "domain": "ccea.org.uk", "ok": false, "reason": "BLOCKED (HTTP 403)", "wafVendor": "Cloudflare" }, { "name": "QA", "domain": "qa.com", "ok": true, "finalUrl": "https://www.qa.com/", "offDomain": "qa.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 52, "execution": 63, "representation": 13, "composite": 43 }, "detail": { "retrieval": { "score": 52, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 83, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "30 of 121 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 7 H2, 4 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 5000 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 51 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 113 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 237 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 63, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "4 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 5000 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "fail", "weight": 1, "detail": "An interactive CAPTCHA (hCaptcha, Cloudflare Turnstile or reCAPTCHA v2) is present; autonomous agents cannot pass it.", "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths." } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" }, { "sev": "warning", "label": "Interactive CAPTCHA present; autonomous agents cannot complete it" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "17 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Kaplan UK", "domain": "kaplan.co.uk", "ok": true, "finalUrl": "https://kaplan.co.uk/", "offDomain": "kaplan.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 72, "execution": 83, "representation": 37, "composite": 64 }, "detail": { "retrieval": { "score": 72, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 58, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "6 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 32, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "partial", "weight": 1.5, "detail": "Uses @graph / @id, but the page does not reference a subject entity.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 100, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "15 of 28 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "pass", "weight": 1.5, "detail": "2 question-led heading(s) or Q&A found.", "rec": null }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 7 H2, 11 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1500 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 70 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 153 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 41 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 74, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 83, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1500 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 37, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Kaplan Financial Ltd), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name \"Kaplan Financial Ltd\" is not clearly echoed in the title or og:site_name, which weakens disambiguation.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 0 unverified authoritative home(s) (of 6 declared; the rest did not resolve): twitter.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "10 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 5, "confirmed": 1, "dead": 0, "links": [ { "host": "en-gb.facebook.com", "status": 200, "state": "reachable" }, { "host": "twitter.com", "status": 200, "state": "confirmed" }, { "host": "linkedin.com", "status": 200, "state": "reachable" }, { "host": "youtube.com", "status": 200, "state": "reachable" }, { "host": "instagram.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "twitter.com" ], "confirmedHosts": [ "twitter.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Corndel", "domain": "corndel.com", "ok": true, "finalUrl": "https://www.corndel.com/", "offDomain": "corndel.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 53, "execution": 63, "representation": 10, "composite": 42 }, "detail": { "retrieval": { "score": 53, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 83, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "16 of 18 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 11 H2, 0 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 2000 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 61 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 159 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 202 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 63, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "A form element is present but has no usable named inputs.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 2000 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Multiverse", "domain": "multiverse.io", "ok": true, "finalUrl": "https://www.multiverse.io/", "offDomain": "multiverse.io", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 64, "execution": 63, "representation": 46, "composite": 58 }, "detail": { "retrieval": { "score": 64, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 58, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "6 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 43, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "3 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 50, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "22 of 55 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "7 H1, 12 H2, 24 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 788 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 48 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 202 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 31 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (7)" }, { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 63, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 788 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 46, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Multiverse), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 60, "checks": [ { "label": "Authoritative profiles linked", "status": "pass", "weight": 1.5, "detail": "2 confirmed and 0 unverified authoritative home(s) (of 6 declared; the rest did not resolve): linkedin.com, twitter.com.", "rec": null }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "9 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 5, "confirmed": 2, "dead": 0, "links": [ { "host": "linkedin.com", "status": 200, "state": "confirmed" }, { "host": "twitter.com", "status": 200, "state": "confirmed" }, { "host": "youtube.com", "status": 200, "state": "reachable" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "facebook.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "linkedin.com", "twitter.com" ], "confirmedHosts": [ "linkedin.com", "twitter.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Lifetime Training", "domain": "lifetimetraining.co.uk", "ok": true, "finalUrl": "https://lifetimetraining.co.uk/", "offDomain": "lifetimetraining.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 44, "execution": 65, "representation": 10, "composite": 40 }, "detail": { "retrieval": { "score": 44, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "27 of 55 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "4 H1, 3 H2, 3 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 80, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1600 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 57 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 154 characters.", "rec": null }, { "label": "Image alt coverage", "status": "fail", "weight": 1, "detail": "5% of 131 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (4)" }, { "sev": "warning", "label": "124 images missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 65, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 85, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "21 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1600 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "partial", "weight": 1, "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.", "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths." } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Babington", "domain": "babington.co.uk", "ok": true, "finalUrl": "https://babington.co.uk/", "offDomain": "babington.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 78, "execution": 82, "representation": 43, "composite": 68 }, "detail": { "retrieval": { "score": 78, "band": "Well positioned", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 64, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "3 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 83, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "33 of 75 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "pass", "weight": 1.5, "detail": "8 question-led heading(s) or Q&A found.", "rec": null }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "3 H1, 20 H2, 6 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1600 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 66 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 142 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "97% of 88 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (gptbot, claudebot, google-extended, applebot-extended, meta-externalagent, ccbot, bytespider), a legitimate choice.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (3)" }, { "sev": "warning", "label": "3 images missing alt text" }, { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 82, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1600 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 43, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Babington), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 60, "checks": [ { "label": "Authoritative profiles linked", "status": "pass", "weight": 1.5, "detail": "2 confirmed and 0 unverified authoritative home(s) (of 3 declared; the rest did not resolve): x.com, linkedin.com.", "rec": null }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (gptbot, claudebot, google-extended, applebot-extended).)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 3, "reachable": 3, "confirmed": 2, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 200, "state": "confirmed" }, { "host": "linkedin.com", "status": 200, "state": "confirmed" } ], "scoringHosts": [ "x.com", "linkedin.com" ], "confirmedHosts": [ "x.com", "linkedin.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Firebrand Training", "domain": "firebrand.training", "ok": true, "finalUrl": "https://firebrand.training/", "offDomain": "firebrand.training", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 47, "execution": 59, "representation": 23, "composite": 43 }, "detail": { "retrieval": { "score": 47, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 36, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 17, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "2 of 3 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 2 H2, 6 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 70, "checks": [ { "label": "Substantive content", "status": "fail", "weight": 1.5, "detail": "About 161 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 38 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 126 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 39 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 74, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "Thin content (under 250 words)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 59, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 65, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "partial", "weight": 1.5, "detail": "Only about 161 words in the static HTML; some content likely depends on JavaScript.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 23, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Firebrand Training), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Learning Curve Group", "domain": "learningcurvegroup.co.uk", "ok": true, "finalUrl": "https://www.learningcurvegroup.co.uk/", "offDomain": "learningcurvegroup.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 47, "execution": 68, "representation": 10, "composite": 42 }, "detail": { "retrieval": { "score": 47, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "12 of 30 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 3 H2, 0 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1100 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 27 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 95 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "95% of 84 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "4 images missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 68, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1100 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "HIT Training", "domain": "hittraining.co.uk", "ok": true, "finalUrl": "https://hittraining.co.uk/", "offDomain": "hittraining.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 75, "execution": 83, "representation": 41, "composite": 66 }, "detail": { "retrieval": { "score": 75, "band": "Well positioned", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 64, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization, Localbusiness.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "4 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "2 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 83, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "28 of 73 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 4 H2, 0 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1800 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 63 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 129 characters.", "rec": null }, { "label": "Image alt coverage", "status": "partial", "weight": 1, "detail": "66% of 74 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "2 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "25 images missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 83, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "1 form(s) present, but inputs are poorly labelled.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1800 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 41, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (HIT Training), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 60, "checks": [ { "label": "Authoritative profiles linked", "status": "pass", "weight": 1.5, "detail": "2 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): x.com, linkedin.com.", "rec": null }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 4, "reachable": 4, "confirmed": 2, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 200, "state": "confirmed" }, { "host": "youtube.com", "status": 200, "state": "reachable" }, { "host": "linkedin.com", "status": 200, "state": "confirmed" } ], "scoringHosts": [ "x.com", "linkedin.com" ], "confirmedHosts": [ "x.com", "linkedin.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Paragon Skills", "domain": "paragonskills.co.uk", "ok": true, "finalUrl": "https://paragonskills.co.uk/", "offDomain": "paragonskills.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 74, "execution": 71, "representation": 34, "composite": 60 }, "detail": { "retrieval": { "score": 74, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 53, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "partial", "weight": 2, "detail": "2 distinct external profiles linked via sameAs.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 83, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "23 of 42 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 12 H2, 20 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1300 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 38 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 127 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 71 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 71, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 63, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "partial", "weight": 3, "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 403, GPTBot 200).", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1300 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Some AI agents refused at the edge (ClaudeBot)" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 34, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Paragon Skills), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 0 unverified authoritative home(s) (of 2 declared; the rest did not resolve): x.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 2, "reachable": 2, "confirmed": 1, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 200, "state": "confirmed" } ], "scoringHosts": [ "x.com" ], "confirmedHosts": [ "x.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Realise Training", "domain": "realisetraining.com", "ok": true, "finalUrl": "https://realisetraining.com/", "offDomain": "realisetraining.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 69, "execution": 83, "representation": 43, "composite": 65 }, "detail": { "retrieval": { "score": 69, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 58, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "4 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 21, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "2 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 83, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "22 of 30 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 10 H2, 15 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 969 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 7 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 111 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 125 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 83, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 969 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 43, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Realise Training), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 60, "checks": [ { "label": "Authoritative profiles linked", "status": "pass", "weight": 1.5, "detail": "2 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): twitter.com, linkedin.com.", "rec": null }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 4, "reachable": 4, "confirmed": 2, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "twitter.com", "status": 200, "state": "confirmed" }, { "host": "linkedin.com", "status": 200, "state": "confirmed" }, { "host": "instagram.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "twitter.com", "linkedin.com" ], "confirmedHosts": [ "twitter.com", "linkedin.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Baltic Apprenticeships", "domain": "balticapprenticeships.com", "ok": true, "finalUrl": "https://www.balticapprenticeships.com/", "offDomain": "balticapprenticeships.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 79, "execution": 89, "representation": 46, "composite": 71 }, "detail": { "retrieval": { "score": 79, "band": "Well positioned", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 69, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "7 distinct external profiles linked via sameAs (8 links in total).", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "2 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 83, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "50 of 81 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 23 H2, 12 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 2000 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 60 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 153 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 21 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 89, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 2000 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 46, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Baltic Apprenticeships), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 60, "checks": [ { "label": "Authoritative profiles linked", "status": "pass", "weight": 1.5, "detail": "2 confirmed and 0 unverified authoritative home(s) (of 7 declared; the rest did not resolve): x.com, linkedin.com.", "rec": null }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "6 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 5, "confirmed": 2, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 200, "state": "confirmed" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "linkedin.com", "status": 200, "state": "confirmed" }, { "host": "tiktok.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "x.com", "linkedin.com" ], "confirmedHosts": [ "x.com", "linkedin.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Nescot Apprenticeships", "domain": "estio.co.uk", "ok": true, "finalUrl": "https://estio.co.uk/", "offDomain": "estio.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 51, "execution": 63, "representation": 8, "composite": 41 }, "detail": { "retrieval": { "score": 51, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 21, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "9 of 30 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 7 H2, 0 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 569 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 59 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 100 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 31 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 63, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 569 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Twinkl", "domain": "twinkl.co.uk", "ok": true, "finalUrl": "https://www.twinkl.co.uk/", "offDomain": "twinkl.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 64, "execution": 66, "representation": 68, "composite": 66 }, "detail": { "retrieval": { "score": 64, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 81, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization, Person.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "6 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "partial", "weight": 1, "detail": "Author or person is named, but without credential depth.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "pass", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": null }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 21, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "2 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "partial", "weight": 1.5, "detail": "3 of 4 paragraphs are concise, substantive answers a model can lift directly.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "pass", "weight": 1.5, "detail": "5 question-led heading(s) or Q&A found.", "rec": null }, { "label": "Heading structure", "status": "partial", "weight": 1.5, "detail": "4 H1, 17 H2, 2 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 2100 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 65 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 153 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "90% of 10 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 65, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "fail", "weight": 1.5, "detail": "robots.txt blocks AI answer crawlers: claude-searchbot.", "rec": "Allow the crawlers that surface you in AI answers (OAI-SearchBot for ChatGPT search, PerplexityBot, Claude-SearchBot), or you are opting out of much AI visibility. Blocking training crawlers (GPTBot, ClaudeBot, Google-Extended) is a separate, legitimate choice that does not affect being cited in AI answers." }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Multiple H1 headings (4)" }, { "sev": "warning", "label": "1 image missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 66, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 38, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "partial", "weight": 3, "detail": "Some AI agents are refused at the edge while a browser gets 200 (OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 403, GPTBot 302).", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "fail", "weight": 1, "detail": "robots.txt disallows retrieval agents: claude-searchbot.", "rec": "Allow the retrieval crawlers that feed AI answers (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in robots.txt. Blocking training crawlers is a separate, legitimate choice." } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 90, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 2100 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "partial", "weight": 1, "detail": "An invisible reCAPTCHA v3 is present; it scores requests rather than blocking outright, but can still gate an action on a low score.", "rec": "Do not gate primary actions behind an interactive CAPTCHA (hCaptcha, Turnstile, reCAPTCHA v2), which agents cannot solve. Invisible scoring (reCAPTCHA v3) is less hostile but can still block a low-scoring agent, so keep it off critical task paths." } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Some AI agents refused at the edge (ClaudeBot)" }, { "sev": "warning", "label": "robots.txt disallows retrieval agents" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 68, "band": "Partly resolved", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 100, "checks": [ { "label": "Entity definition", "status": "pass", "weight": 2, "detail": "Entity declared (Twinkl Educational Publishing) with a description and descriptive depth.", "rec": null }, { "label": "Identity consistency", "status": "pass", "weight": 1.5, "detail": "Entity name is consistent across schema, title and og:site_name, with a legal identifier present.", "rec": null } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 60, "checks": [ { "label": "Authoritative profiles linked", "status": "pass", "weight": 1.5, "detail": "2 confirmed and 0 unverified authoritative home(s) (of 4 declared; the rest did not resolve): twitter.com, linkedin.com.", "rec": null }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 50, "checks": [ { "label": "Credentialed authorship", "status": "partial", "weight": 1.5, "detail": "A person or author is named, but without credential depth.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "8 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (gptbot, claudebot, google-extended, applebot-extended).)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 4, "reachable": 4, "confirmed": 2, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "twitter.com", "status": 200, "state": "confirmed" }, { "host": "linkedin.com", "status": 200, "state": "confirmed" }, { "host": "instagram.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "twitter.com", "linkedin.com" ], "confirmedHosts": [ "twitter.com", "linkedin.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Tes", "domain": "tes.com", "ok": true, "finalUrl": "https://www.tes.com/", "offDomain": "tes.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 42, "execution": 68, "representation": 10, "composite": 40 }, "detail": { "retrieval": { "score": 42, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "18 of 25 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 5 H2, 0 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 80, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 787 words of readable text.", "rec": null }, { "label": "Title quality", "status": "partial", "weight": 1, "detail": "Title is 72 characters.", "rec": "Aim for a 15 to 70 character title that states who you are and what you do." }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 242 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 15 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 74, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap is referenced but its file could not be read on this scan, so its lastmod freshness is unmeasured.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" }, { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 68, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "2 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 787 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "FutureLearn", "domain": "futurelearn.com", "ok": true, "finalUrl": "https://www.futurelearn.com/", "offDomain": "futurelearn.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 57, "execution": 68, "representation": 13, "composite": 46 }, "detail": { "retrieval": { "score": 57, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 100, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "38 of 44 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "pass", "weight": 1.5, "detail": "2 question-led heading(s) or Q&A found.", "rec": null }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 11 H2, 31 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 2100 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 61 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 156 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 73 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "2 insecure HTTP resources on a secure page" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 68, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "4 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 2100 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "14 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Seneca Learning", "domain": "senecalearning.com", "ok": true, "finalUrl": "https://senecalearning.com/en-gb/", "offDomain": "senecalearning.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 47, "execution": 63, "representation": 10, "composite": 40 }, "detail": { "retrieval": { "score": 47, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "No paragraph content found.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "pass", "weight": 1.5, "detail": "4 question-led heading(s) or Q&A found.", "rec": null }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 7 H2, 1 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1700 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 61 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 163 characters.", "rec": null }, { "label": "Image alt coverage", "status": "partial", "weight": 1, "detail": "75% of 12 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "3 images missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 63, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1700 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Century Tech", "domain": "century.tech", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "Sparx Learning", "domain": "sparxlearning.com", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "MyTutor", "domain": "mytutor.co.uk", "ok": false, "reason": "UNREADABLE (no content / client-side rendered)", "wafVendor": "" }, { "name": "Explore Learning", "domain": "explorelearning.co.uk", "ok": true, "finalUrl": "https://www.explorelearning.co.uk/", "offDomain": "explorelearning.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 80, "execution": 63, "representation": 43, "composite": 62 }, "detail": { "retrieval": { "score": 80, "band": "Well positioned", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 67, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "6 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "partial", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 64, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "2 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "pass", "weight": 1.5, "detail": "Rich types present: Faqpage.", "rec": null }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 100, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "33 of 47 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "pass", "weight": 1.5, "detail": "5 question-led heading(s) or Q&A found.", "rec": null }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 19 H2, 17 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1400 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 54 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 144 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 37 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 70, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "partial", "weight": 0.5, "detail": "No canonical link found.", "rec": "Declare a canonical URL so engines consolidate signals on one address." }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No canonical URL declared" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 63, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "1 form(s) with named inputs, but no action attribute: submission is wired in JavaScript, so a non-rendering agent has no endpoint to post to.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1400 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 43, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Explore Learning), but thin: no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 60, "checks": [ { "label": "Authoritative profiles linked", "status": "pass", "weight": 1.5, "detail": "2 confirmed and 0 unverified authoritative home(s) (of 6 declared; the rest did not resolve): x.com, linkedin.com.", "rec": null }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 5, "confirmed": 2, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 200, "state": "confirmed" }, { "host": "linkedin.com", "status": 200, "state": "confirmed" }, { "host": "youtube.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "x.com", "linkedin.com" ], "confirmedHosts": [ "x.com", "linkedin.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Kumon UK", "domain": "kumon.co.uk", "ok": true, "finalUrl": "https://www.kumon.co.uk/", "offDomain": "kumon.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 51, "execution": 71, "representation": 20, "composite": 47 }, "detail": { "retrieval": { "score": 51, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 100, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "5 of 25 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "pass", "weight": 1.5, "detail": "2 question-led heading(s) or Q&A found.", "rec": null }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 10 H2, 4 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 55, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 472 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 50 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 5 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "fail", "weight": 1, "detail": "32% of 71 images have alt text.", "rec": "Give images descriptive alt text; it is readable context a model can use." }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "pass", "weight": 0.5, "detail": "llms.txt present (100,427 characters); read today by coding and agent tools.", "rec": null }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "11 insecure HTTP resources on a secure page" }, { "sev": "warning", "label": "48 images missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 71, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "3 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 472 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 100, "checks": [ { "label": "Declared machine interface", "status": "pass", "weight": 0.5, "detail": "llms.txt declares transactional or API surfaces for agents.", "rec": null }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 20, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "9 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 100, "checks": [ { "label": "Representation & usage rights", "status": "pass", "weight": 1, "detail": "You actively govern representation: TDM reservation. (no training opt-out declared.)", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Busy Bees", "domain": "busybeeschildcare.co.uk", "ok": true, "finalUrl": "https://www.busybeeschildcare.co.uk/", "offDomain": "busybeeschildcare.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 47, "execution": 69, "representation": 8, "composite": 41 }, "detail": { "retrieval": { "score": 47, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 11, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "partial", "weight": 1.5, "detail": "1 JSON-LD block(s), but 1 failed to parse.", "rec": "Fix the malformed JSON-LD; invalid blocks are ignored or distrusted." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "20 of 35 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 4 H2, 5 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 987 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 69 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 2 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "99% of 78 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 78, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "fail", "weight": 1, "detail": "0/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "1 invalid structured-data block" }, { "sev": "warning", "label": "1 image missing alt text" }, { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 69, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 100, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 987 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Bright Horizons UK", "domain": "brighthorizons.co.uk", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "Kids Planet", "domain": "kidsplanetdaynurseries.co.uk", "ok": true, "finalUrl": "https://www.kidsplanetdaynurseries.co.uk/", "offDomain": "kidsplanetdaynurseries.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 60, "execution": 82, "representation": 8, "composite": 50 }, "detail": { "retrieval": { "score": 60, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 14, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "6 of 14 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 7 H2, 2 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 85, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 460 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 65 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 140 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "96% of 26 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "1 image missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 82, "band": "Agent-operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "1 form(s) present, but inputs are poorly labelled.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 460 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 8, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 0, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "fail", "weight": 0.5, "detail": "Few extractable, quotable claims; little for a model to cite back to you.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "British Council", "domain": "britishcouncil.org", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "EF Education First UK", "domain": "ef.co.uk", "ok": true, "finalUrl": "https://www.ef.co.uk/", "offDomain": "ef.co.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 37, "execution": 63, "representation": 10, "composite": 37 }, "detail": { "retrieval": { "score": 37, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 33, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "15 of 29 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 7 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 678 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 53 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 401 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 18 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 83, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "3/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "Meta description over 180 characters" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 63, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 678 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "3 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Bell English", "domain": "bellenglish.com", "ok": false, "reason": "UNREACHABLE (no response)", "wafVendor": "" }, { "name": "Study Group", "domain": "studygroup.com", "ok": true, "finalUrl": "https://www.studygroup.com/", "offDomain": "studygroup.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 43, "execution": 58, "representation": 13, "composite": 38 }, "detail": { "retrieval": { "score": 43, "band": "Significant gaps", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "11 of 17 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 3 H2, 14 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 85, "checks": [ { "label": "Substantive content", "status": "partial", "weight": 1.5, "detail": "About 427 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 51 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 163 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 38 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 74, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "partial", "weight": 1.5, "detail": "robots.txt could not be read on this pass (a transient network fault or rate-limit), so AI crawler access is inconclusive and is not scored as a pass.", "rec": "Re-run the scan. If robots.txt still will not load, confirm it responds with 200 and does not Disallow the AI answer crawlers (OAI-SearchBot, PerplexityBot, Claude-SearchBot)." }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags, no Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": true }, "execution": { "score": 58, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 88, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "partial", "weight": 1, "detail": "robots.txt could not be read on this scan (a transient network fault or rate-limit), so the declared retrieval policy is unmeasured; held inconclusive, not scored as a pass or a block.", "rec": "Re-run the scan. If robots.txt still will not load, confirm it responds with 200 and does not Disallow the retrieval agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot)." } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 75, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 427 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": true }, "representation": { "score": 13, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "13 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training-crawler posture unmeasured this scan: robots.txt could not be read.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [ "robots-unmeasured" ] }, { "name": "INTO University Partnerships", "domain": "intostudy.com", "ok": true, "finalUrl": "https://www.intostudy.com/en", "offDomain": "intostudy.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 26, "execution": 34, "representation": 10, "composite": 23 }, "detail": { "retrieval": { "score": 26, "band": "Largely invisible to AI", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 3, "checks": [ { "label": "Organisation / entity schema", "status": "fail", "weight": 2, "detail": "No Organisation, LocalBusiness or Person markup found.", "rec": "Declare an Organisation (or LocalBusiness / Person) entity in JSON-LD so AI engines can identify and attribute you by name." }, { "label": "Entity disambiguation (sameAs)", "status": "fail", "weight": 2, "detail": "No sameAs links found to verify your identity.", "rec": "Add several sameAs links to distinct profiles (LinkedIn, Companies House, Wikidata, key socials) so a model can confirm you are a real, single entity. Distinct domains count, so several links to one profile count once." }, { "label": "Logo & contact in schema", "status": "fail", "weight": 1, "detail": "No logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 0, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "fail", "weight": 1.5, "detail": "No JSON-LD found.", "rec": "Add JSON-LD structured data; it is how a machine reads your facts rather than guessing them." }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 0, "checks": [ { "label": "Concise, extractable answers", "status": "fail", "weight": 1.5, "detail": "No paragraph content found.", "rec": "Write several concise, self-contained paragraphs (roughly 40 to 450 characters, at least eight words each) that each answer a real question, rather than long unbroken blocks or repeated one-liners." }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "fail", "weight": 1.5, "detail": "0 H1, 0 H2, 0 H3.", "rec": "Use exactly one H1, then H2/H3 to structure the content a model parses." } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 65, "checks": [ { "label": "Substantive content", "status": "fail", "weight": 1.5, "detail": "About 13 words of readable text.", "rec": "Give models enough clean, standalone prose to quote. This measures depth, not quality; a focused page can be cited at lower length, but very thin pages rarely are." }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 69 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 152 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 1 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "partial", "weight": 0.5, "detail": "No lists, landmarks or header tables found.", "rec": "Use lists, <main>/<article> landmarks and tables with <th> headers; they help AI parsers isolate and extract your content cleanly." } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 87, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "robots.txt allows the major AI answer crawlers.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "partial", "weight": 1, "detail": "2/3 Open Graph tags plus a Twitter card.", "rec": "Complete og:title, og:description, og:image and a twitter:card for clean rendering when shared or cited." }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "No H1 heading on the page" }, { "sev": "warning", "label": "Title likely truncated in results (over 65 characters)" }, { "sev": "warning", "label": "Thin content (under 250 words)" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 34, "band": "Closed to agents", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 45, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "No HTML form on this page, so an agent cannot complete a form-based task here.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "fail", "weight": 1.5, "detail": "Very little static content (~13 words); agents that do not run JavaScript will see almost nothing.", "rec": "Server-render or pre-render the primary content and controls. Agents and most crawlers do not execute JavaScript, so a client-rendered action surface is invisible to them." }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" }, { "sev": "error", "label": "Action surface appears client-side rendered; agents may see little" }, { "sev": "warning", "label": "Reachable but nothing to operate (little content, no action, no form)" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 10, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 0, "checks": [ { "label": "Entity definition", "status": "fail", "weight": 2, "detail": "No Organisation, Brand or Person entity in structured data.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "fail", "weight": 1.5, "detail": "No entity name in schema to check for consistency.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 0, "checks": [ { "label": "Authoritative profiles linked", "status": "fail", "weight": 1.5, "detail": "No sameAs links to anchor your identity.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "No authoritative links to span.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "2 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (no training opt-out declared.)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [ { "sev": "error", "label": "No machine-readable entity (Organisation / Brand / Person)" }, { "sev": "warning", "label": "No authoritative sameAs links to disambiguate the entity" } ], "enrichment": { "sameAs": { "ran": true, "declared": 0, "reachable": 0, "confirmed": 0, "dead": 0, "links": [], "scoringHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Oxford International Education Group", "domain": "oxfordinternational.com", "ok": true, "finalUrl": "https://www.oxfordinternational.com/", "offDomain": "oxfordinternational.com", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 74, "execution": 30, "representation": 46, "composite": 50 }, "detail": { "retrieval": { "score": 74, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 64, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "5 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "partial", "weight": 1, "detail": "Logo and no contact details in structured data.", "rec": "Add a logo and contactPoint / address to your Organisation schema so AI answers can render and trust you." }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "pass", "weight": 1, "detail": "BreadcrumbList schema present.", "rec": null }, { "label": "Entity detail (description & expertise)", "status": "fail", "weight": 1.5, "detail": "Your entity has a name but little descriptive detail.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 57, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "pass", "weight": 1.5, "detail": "Entities are linked with @graph / @id, and the page references its subject.", "rec": null }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "pass", "weight": 1, "detail": "datePublished / dateModified present in structured data.", "rec": null }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 67, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "23 of 23 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "fail", "weight": 1.5, "detail": "No question-led content found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 21 H2, 12 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 100, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 1600 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 35 characters.", "rec": null }, { "label": "Meta description quality", "status": "pass", "weight": 1, "detail": "Meta description is 141 characters.", "rec": null }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "100% of 67 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 96, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (gptbot, claudebot, google-extended, applebot-extended, meta-externalagent, ccbot, bytespider), a legitimate choice.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap with lastmod dates is discoverable.", "rec": null }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 30, "band": "Closed to agents", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 25, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "fail", "weight": 3, "detail": "Every probed AI agent is refused at the edge while a browser gets 200 (OAI-SearchBot 403, PerplexityBot 403, ClaudeBot 403, GPTBot 403).", "rec": "Your CDN or WAF is refusing AI user-agents at the network layer, so the page is invisible to those agents regardless of robots.txt. If you intend to be agent-reachable, allow the retrieval user-agents (OAI-SearchBot, PerplexityBot, Claude-SearchBot) in your bot-management or Pay-Per-Crawl settings. Note: we test this by sending these user-agent strings from our scanner, so it measures how your edge treats the user-agent; a real agent presents the same string from its own network, making this a strong signal rather than a guarantee." }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 71, "checks": [ { "label": "Machine-readable action", "status": "pass", "weight": 2.5, "detail": "A consequential action is described in schema.", "rec": null }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 95, "checks": [ { "label": "Form / task operability", "status": "pass", "weight": 2, "detail": "1 form(s) with named, labelled inputs and a submittable action an agent can complete.", "rec": null }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 1600 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "partial", "weight": 0.5, "detail": "No machine-readable contact route for an agent hand-off.", "rec": "Expose a ContactPoint in schema and a mailto:/tel: link so an agent can route a human when it reaches the limit of what it can do." }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "error", "label": "AI agents are refused at the edge (CDN/WAF), not just in robots.txt" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 46, "band": "Ambiguous identity", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Oxford International), but thin: no description; no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 60, "checks": [ { "label": "Authoritative profiles linked", "status": "pass", "weight": 1.5, "detail": "2 confirmed and 0 unverified authoritative home(s) (of 5 declared; the rest did not resolve): x.com, uk.linkedin.com.", "rec": null }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 20, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "pass", "weight": 0.5, "detail": "69 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": null }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (gptbot, claudebot, google-extended, applebot-extended).)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 5, "confirmed": 2, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "x.com", "status": 200, "state": "confirmed" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "uk.linkedin.com", "status": 200, "state": "confirmed" }, { "host": "youtube.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "x.com", "uk.linkedin.com" ], "confirmedHosts": [ "x.com", "uk.linkedin.com" ], "unverifiedHosts": [] } }, "tdmUnmeasured": false } }, "serving": { "checked": true, "consistent": true, "note": "consistent" }, "flags": [] }, { "name": "Pearson College", "domain": "pearsoncollegelondon.ac.uk", "ok": true, "finalUrl": "https://www.escapestudios.ac.uk/", "offDomain": "escapestudios.ac.uk", "truncated": false, "pagesScanned": 1, "scores": { "retrieval": 70, "execution": 63, "representation": 34, "composite": 56 }, "detail": { "retrieval": { "score": 70, "band": "Partly legible", "categories": [ { "key": "entity", "label": "Entity & Trust", "weight": 0.22, "score": 67, "checks": [ { "label": "Organisation / entity schema", "status": "pass", "weight": 2, "detail": "Entity type declared: Organization.", "rec": null }, { "label": "Entity disambiguation (sameAs)", "status": "pass", "weight": 2, "detail": "8 distinct external profiles linked via sameAs.", "rec": null }, { "label": "Logo & contact in schema", "status": "pass", "weight": 1, "detail": "Logo and contact details in structured data.", "rec": null }, { "label": "Authorship & credibility", "status": "fail", "weight": 1, "detail": "No Person or author markup found.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout or sameAs. Models weigh named, credentialed authorship (E-E-A-T) when deciding who to trust." }, { "label": "Breadcrumbs", "status": "fail", "weight": 1, "detail": "No BreadcrumbList schema found.", "rec": "Add BreadcrumbList schema so engines understand where this page sits in your site." }, { "label": "Entity detail (description & expertise)", "status": "partial", "weight": 1.5, "detail": "Your entity carries some descriptive depth.", "rec": "Flesh out the entity: a description plus knowsAbout, areaServed or founder, so a model understands what you do and for whom." }, { "label": "Social proof schema", "status": "partial", "weight": 0.5, "detail": "No verifiable reputation signal in your structured data.", "rec": "Link a third-party review profile, such as your Google Business Profile, via sameAs so a model can corroborate your reputation. Reserve Review or AggregateRating schema for eligible pages like individual products with independent reviews; Google disallows self-serving reviews on your own organisation." } ] }, { "key": "schema", "label": "Structured Data Depth", "weight": 0.2, "score": 21, "checks": [ { "label": "Valid structured data (JSON-LD)", "status": "pass", "weight": 1.5, "detail": "1 valid JSON-LD block(s).", "rec": null }, { "label": "Linked entity graph", "status": "fail", "weight": 1.5, "detail": "Structured data is flat, with no entity linking.", "rec": "Link entities with @id (an @graph) and connect the page to its subject with about / mainEntity, so a model reads one connected entity." }, { "label": "Rich content types", "status": "fail", "weight": 1.5, "detail": "Only basic site markup; no Product, Service, Article, FAQ or similar.", "rec": "Mark up what you actually offer (Product, Service, Article, FAQPage, Review). Org-and-website-only schema tells a model almost nothing about your value." }, { "label": "Freshness signals (dates)", "status": "fail", "weight": 1, "detail": "No published or modified dates found.", "rec": "Expose datePublished / dateModified in JSON-LD (an article:published_time meta or <time datetime> is a partial signal). Models favour content they can date." }, { "label": "Offerings marked up", "status": "fail", "weight": 1.5, "detail": "No Product, Service or Offer markup for what you sell.", "rec": "Mark up what you actually offer (Product, Service or Offer). A model cannot recommend offerings it cannot see." } ] }, { "key": "answer", "label": "Answerability", "weight": 0.26, "score": 83, "checks": [ { "label": "Concise, extractable answers", "status": "pass", "weight": 1.5, "detail": "5 of 39 paragraphs are concise, substantive answers a model can lift directly.", "rec": null }, { "label": "Question-led content", "status": "partial", "weight": 1.5, "detail": "1 question-led heading(s) or Q&A found.", "rec": "Frame some sections as the questions buyers actually ask, each with a concise answer beneath. This is the content pattern, not the deprecated FAQ rich result, so no FAQ schema is required." }, { "label": "Heading structure", "status": "pass", "weight": 1.5, "detail": "1 H1, 13 H2, 30 H3.", "rec": null } ] }, { "key": "read", "label": "Machine Readability", "weight": 0.12, "score": 90, "checks": [ { "label": "Substantive content", "status": "pass", "weight": 1.5, "detail": "About 2000 words of readable text.", "rec": null }, { "label": "Title quality", "status": "pass", "weight": 1, "detail": "Title is 51 characters.", "rec": null }, { "label": "Meta description quality", "status": "partial", "weight": 1, "detail": "Meta description is 31 characters.", "rec": "Aim for a 70 to 180 character description; it is often quoted verbatim as your summary." }, { "label": "Image alt coverage", "status": "pass", "weight": 1, "detail": "95% of 56 images have alt text.", "rec": null }, { "label": "Semantic structure", "status": "pass", "weight": 0.5, "detail": "Uses lists, HTML5 landmarks or header-table structure.", "rec": null } ] }, { "key": "access", "label": "AI Access & Discovery", "weight": 0.2, "score": 91, "checks": [ { "label": "llms.txt (forward-looking)", "status": "partial", "weight": 0.5, "detail": "No llms.txt at the site root.", "rec": "Scored lightly, by design. As of 2026 the major AI search crawlers rarely fetch llms.txt, and Google has stated it has no effect on Google Search. Coding and agent tools (Cursor, Copilot, Claude Code) do read it, and other AI systems may adopt the convention, so it is a sensible, low-cost hedge for the agent era, not an AI-search ranking signal today." }, { "label": "AI crawler access", "status": "pass", "weight": 1.5, "detail": "AI answer crawlers allowed; training or user-initiated crawlers blocked (meta-externalagent), a legitimate choice.", "rec": null }, { "label": "Indexable & snippet-eligible", "status": "pass", "weight": 1, "detail": "Indexable and snippet-eligible.", "rec": null }, { "label": "Canonical URL", "status": "pass", "weight": 0.5, "detail": "Canonical link declared.", "rec": null }, { "label": "Sitemap", "status": "partial", "weight": 0.5, "detail": "A sitemap exists but carries no lastmod dates.", "rec": "Publish a sitemap.xml with lastmod dates and reference it in robots.txt." }, { "label": "Social / Open Graph", "status": "pass", "weight": 1, "detail": "3/3 Open Graph tags plus a Twitter card.", "rec": null }, { "label": "Mobile, language & HTTPS", "status": "pass", "weight": 0.75, "detail": "HTTPS, responsive viewport, lang set.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "3 images missing alt text" } ], "renderDependent": false, "robotsUnmeasured": false }, "execution": { "score": 63, "band": "Partly operable", "categories": [ { "key": "access", "label": "Agent Access", "weight": 0.32, "score": 100, "checks": [ { "label": "AI user-agent treatment at the edge", "status": "pass", "weight": 3, "detail": "AI agents reach the page like a browser (browser 200; OAI-SearchBot 200, PerplexityBot 200, ClaudeBot 200, GPTBot 200).", "rec": null }, { "label": "Robots policy for retrieval agents", "status": "pass", "weight": 1, "detail": "robots.txt allows the retrieval agents.", "rec": null } ] }, { "key": "action", "label": "Actionability", "weight": 0.28, "score": 0, "checks": [ { "label": "Machine-readable action", "status": "fail", "weight": 2.5, "detail": "No machine-readable action (priced Offer, OrderAction, ReserveAction or potentialAction) found.", "rec": "Mark up the action an agent would take: a priced Offer (price + priceCurrency + availability), or an Action type (OrderAction, ReserveAction, potentialAction) with a valid absolute-URL target. An agent cannot transact against what it cannot read." }, { "label": "Offerings described", "status": "fail", "weight": 1, "detail": "No Product, Service or Offer markup for what you provide.", "rec": "Describe what you offer with Product / Service / Offer schema so an agent can identify and select it." } ] }, { "key": "operability", "label": "Operability", "weight": 0.28, "score": 80, "checks": [ { "label": "Form / task operability", "status": "partial", "weight": 2, "detail": "3 form(s) present, but an anti-bot honeypot field is likely to reject an autonomous submission.", "rec": "Provide real <form> elements with a real action attribute, named inputs and <label>/aria-label, and no honeypot trap, so an agent can read and complete the task. Forms wired only in JavaScript are invisible to non-rendering agents." }, { "label": "Static content (render dependency)", "status": "pass", "weight": 1.5, "detail": "About 2000 words of content are present in the static HTML.", "rec": null }, { "label": "Machine-readable contact", "status": "pass", "weight": 0.5, "detail": "A contact route (ContactPoint, mailto or tel) is available for an agent to hand off.", "rec": null }, { "label": "No CAPTCHA wall", "status": "pass", "weight": 1, "detail": "No CAPTCHA challenge detected.", "rec": null } ] }, { "key": "discovery", "label": "Discoverability", "weight": 0.12, "score": 75, "checks": [ { "label": "Declared machine interface", "status": "partial", "weight": 0.5, "detail": "No agent-facing interface declaration found.", "rec": "As agent protocols settle, declare your agent-facing surfaces (in llms.txt today, and emerging well-known manifests). Scored lightly and forward-looking; not a ranking signal." }, { "label": "Discoverable sitemap", "status": "pass", "weight": 0.5, "detail": "A sitemap is discoverable for agents to enumerate pages.", "rec": null } ] } ], "issues": [ { "sev": "warning", "label": "No machine-readable action found" } ], "renderDependent": false, "robotsUnmeasured": false }, "representation": { "score": 34, "band": "Unresolved to machines", "categories": [ { "key": "identity", "label": "Identity", "weight": 0.3, "score": 50, "checks": [ { "label": "Entity definition", "status": "partial", "weight": 2, "detail": "Entity declared (Escape Studios ), but thin: no knowsAbout / areaServed / founder detail.", "rec": "Declare an Organisation / Brand / Person with a description and depth fields (knowsAbout, areaServed, founder, foundingDate) so a model can build a faithful picture of who you are." }, { "label": "Identity consistency", "status": "partial", "weight": 1.5, "detail": "Entity name is consistent across surfaces, but no legal identifier (company number, VAT, LEI) is declared.", "rec": "Use one consistent name across schema, <title> and og:site_name, and declare a legal identifier (company number, VAT, or LEI) so a model can resolve you to a single, verifiable legal entity." } ] }, { "key": "disambiguation", "label": "Disambiguation", "weight": 0.3, "score": 30, "checks": [ { "label": "Authoritative profiles linked", "status": "partial", "weight": 1.5, "detail": "1 confirmed and 1 unverified authoritative home(s) (of 6 declared; the rest did not resolve): twitter.com, linkedin.com.", "rec": "Declare at least two authoritative homes that resolve and reference you. Bot-walled links (uncheckable, e.g. LinkedIn) count for less than confirmed ones, so include a checkable registry (Wikidata, Companies House, OpenCorporates)." }, { "label": "Spans registry and profile", "status": "fail", "weight": 1, "detail": "Profile links are present, but no CONFIRMED authoritative registry (Wikidata, Companies House, OpenCorporates) anchors them.", "rec": "Link both a registry (Wikidata, Companies House, OpenCorporates, SEC, ORCID) that resolves and references you, and a profile (LinkedIn, Crunchbase, a verified social). Two of the same kind corroborate less than one of each." } ] }, { "key": "authority", "label": "Authority", "weight": 0.25, "score": 10, "checks": [ { "label": "Credentialed authorship", "status": "fail", "weight": 1.5, "detail": "No named, credentialed person or author; content reads as anonymous to a model.", "rec": "Mark up the people behind the content as Person / author with jobTitle, worksFor, knowsAbout and sameAs. Models weigh named, credentialed authorship when deciding whose account of you to trust." }, { "label": "Citation-worthy claims", "status": "partial", "weight": 0.5, "detail": "4 extractable signals (statistics, figures, quotations, definitions) a model can lift and attribute.", "rec": "Publish concrete, attributable claims: statistics, figures, defined terms and quotable statements. These are the units a model lifts, and lifting yours keeps the narrative in your words." }, { "label": "Sourced claims (outbound citations)", "status": "fail", "weight": 0.5, "detail": "Claims are not backed by outbound links to sources a model can follow and trust.", "rec": "Where you cite a figure or a study, link the source (an external, authoritative URL) from within the same paragraph. Sourced claims read as more citable than unbacked ones." } ] }, { "key": "rights", "label": "Representation Rights", "weight": 0.15, "score": 50, "checks": [ { "label": "Representation & usage rights", "status": "partial", "weight": 1, "detail": "No representation or usage terms declared (license, copyrightHolder, TDM reservation). (training/other crawlers blocked (meta-externalagent).)", "rec": "State your terms so the machine layer knows how it may use your content: a schema license and copyrightHolder, and, if you wish to govern AI training/text-and-data-mining, a TDM reservation (/.well-known/tdmrep.json) or noai directive. Declaring terms is governance, not a penalty for any particular choice." } ] } ], "issues": [], "enrichment": { "sameAs": { "ran": true, "declared": 5, "reachable": 4, "confirmed": 1, "dead": 0, "links": [ { "host": "facebook.com", "status": 200, "state": "reachable" }, { "host": "twitter.com", "status": 200, "state": "confirmed" }, { "host": "instagram.com", "status": 200, "state": "reachable" }, { "host": "linkedin.com", "status": 999, "state": "unverified" }, { "host": "youtube.com", "status": 200, "state": "reachable" } ], "scoringHosts": [ "twitter.com", "linkedin.com" ], "confirmedHosts": [ "twitter.com" ], "unverifiedHosts": [ "linkedin.com" ] } }, "tdmUnmeasured": false } }, "serving": { "checked": false, "consistent": null, "note": "browser-ua-unreadable" }, "flags": [] } ] }