The Crane Briefing https://thecraneconsultancy.com/briefing/ en-GB The Crane Consultancy The senior read, once a week, in Nic Crane's own voice. Short, considered analysis on the shifts that change what you should do in paid media, AI search and technical SEO. Filtered, weighted and signed off by the founder of The Crane Consultancy. Nic Crane The senior read, once a week, in Nic Crane's own voice. Short, considered analysis on the shifts that change what you should do in paid media, AI search and technical SEO. episodic false Nic Crane hello@thecraneconsultancy.com https://res.cloudinary.com/dl4e3qclg/image/upload/c_fill,w_1400,h_1400,g_auto,f_jpg,q_auto/v1770762076/og-image_gnfyt1.jpg The Crane Briefing https://thecraneconsultancy.com/briefing/ The Crane Consultancy (Eleventy) Mon, 20 Jul 2026 00:20:00 GMT <![CDATA[Nobody Is Ready: What Scanning 221 of Britain's Biggest Websites Taught Us About AI Visibility]]> https://thecraneconsultancy.com/insights/crane-index-benchmarks-ftse-ecommerce/ https://thecraneconsultancy.com/insights/crane-index-benchmarks-ftse-ecommerce/#audio Mon, 20 Jul 2026 00:20:00 GMT Nic Crane full false 254 The FTSE 100 and the UK's top 100 online retailers, measured on the Crane Index™. Not one site scored 70. How we measured it, and how to test your own.

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]]> <![CDATA[We Ran the UK's Top 100 Online Retailers Through the Crane Index™. A Veg Box Beat Amazon.]]> https://thecraneconsultancy.com/research/uk-ecommerce-100-ai-visibility/ https://thecraneconsultancy.com/research/uk-ecommerce-100-ai-visibility/#audio Mon, 20 Jul 2026 00:15:00 GMT Nic Crane full false 3459 We ran the UK's biggest online retailers through the Crane Index™. Nearly half would not let a machine reader in at all, not one scored 70, and Riverford outscored Amazon UK by 42 points.

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]]> <![CDATA[We Ran the FTSE 100 Through the Crane Index™. Most of It Could Not Be Read.]]> https://thecraneconsultancy.com/research/ftse-100-ai-visibility/ https://thecraneconsultancy.com/research/ftse-100-ai-visibility/#audio Sun, 19 Jul 2026 14:32:37 GMT Nic Crane full false 2798 We ran the FTSE 100 through the Crane Index™. More than half the sites we approached could not be read by a machine at all. The 38 that could scored a median 48 out of 100, and nothing cleared 80.

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]]> <![CDATA[Your budget has a right answer]]> https://thecraneconsultancy.com/insights/budget-pacing-right-answer/ https://thecraneconsultancy.com/insights/budget-pacing-right-answer/#audio Wed, 08 Jul 2026 05:55:00 GMT Nic Crane full false 468 AI agents guess. Pacing is the deterministic maths of releasing a budget over time and across campaigns. It has a right answer, and almost nobody computes it.

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]]> <![CDATA[AI Visibility: the three questions every machine asks about your business]]> https://thecraneconsultancy.com/insights/ai-visibility-three-questions-machines-ask/ https://thecraneconsultancy.com/insights/ai-visibility-three-questions-machines-ask/#audio Wed, 01 Jul 2026 07:30:00 GMT Nic Crane full false 351 AI visibility is three questions every machine now asks about your business: can it find you, act on you, and describe you correctly. Here is the framework.

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]]> <![CDATA[Your CRM is lying about where leads come from]]> https://thecraneconsultancy.com/insights/your-crm-is-lying-about-where-leads-come-from/ https://thecraneconsultancy.com/insights/your-crm-is-lying-about-where-leads-come-from/#audio Tue, 23 Jun 2026 00:00:00 GMT Nic Crane full false 660 Most attribution breaks between the click and the CRM: where it leaks, why last-click misleads, what server-side really recovers, and how to fix it.

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