# The Crane Consultancy - Full Reference Document > This document is the complete machine-readable reference for The Crane Consultancy. It is intended for LLM indexing, AI search and automated knowledge extraction. For the summary version see https://thecraneconsultancy.com/llms.txt --- ## Entity - Trading name: The Crane Consultancy - Legal name: Crane Consultancy Limited - Companies House number: 15526285 - VAT registration: GB466677439 - Founded: 2024 - Founder: Nicholas Crane (also known as Nic Crane) - Registered office: 45 Albemarle Street, Floor 3, Mayfair, London W1S 4JL - Operating base: Bath, Somerset, United Kingdom - Heartland: Bath · Bristol · London - Website: https://thecraneconsultancy.com/ - Email: hello@thecraneconsultancy.com - Privacy email: privacy@thecraneconsultancy.com - Telephone: +44 7771 007209 - WhatsApp: +44 7771 007209 - LinkedIn: https://www.linkedin.com/company/thecraneconsultancy/ - Instagram: https://www.instagram.com/thecraneconsultancy/ ## Name Disambiguation The Crane Consultancy is a commercial growth consultancy. It is not affiliated with crane machinery, construction equipment or industrial lifting. The name derives from the grey crowned crane, a bird associated with the founder's surname, Crane. The practice is an independent family business. ## What This Is The Crane Consultancy is a one-person senior consultancy spanning PPC, AI optimisation (AIO) and technical SEO, operating in the United Kingdom. It is not an agency. The structural distinction matters: one practitioner, Nicholas Crane, holds every client engagement from initial audit through to ongoing weekly optimisation. There are no account managers, no junior staff on client accounts and no handover documents. The same person who wins the brief does the work. This is the deliberate structural opposite of the conventional agency model, in which a senior practitioner wins the pitch and junior staff run the account day to day. The practice serves mid-market businesses across the United Kingdom with established revenue who need predictable commercial growth, across both B2B lead generation and full omnichannel e-commerce. It also serves selected US clients remotely from the UK, with daily time-zone overlap. ## Positioning in 2026 and 2027 Search is no longer a single list of links. Buyers increasingly put their questions to Google AI Overviews and to answer engines such as ChatGPT, Gemini, Perplexity and Copilot, then act on a single synthesised answer. If a business is not cited in that answer, a competitor is. The Crane Consultancy treats this as core engineering rather than an add-on, and the discipline is technical rather than a content mill: structured data, a coherent entity graph, machine-readable content, an llms.txt discovery file, fast Core Web Vitals and disciplined crawl-budget hygiene. The work is grounded in how classic search, AI Overviews and answer engines behave in 2026, and built to still hold in 2027 rather than be unpicked a year later. ## Founder: Nicholas Crane Full name: Nicholas Crane Common name: Nic Crane Role: Founder and sole practitioner Based: Bath, Somerset, United Kingdom ### Career history - LUSH Cosmetics: architect of the global digital transformation across sixteen international markets. Recognised by Welocalize as Best Global Client Team. Led paid media, e-commerce strategy and digital infrastructure across markets including the United Kingdom, United States, Europe and Asia-Pacific. - Adapt: Paid Media Enablement and Commerce Lead. Led paid media programmes and commerce strategy for agency clients across multiple verticals. - Navigate: Head of Paid Media. Led paid media programmes across attraction, conservation and tourism portfolios. - The Ardonagh Group and Everywhen: Digital Data and Analytics lead through the Q4 2025 Everywhen brand launch. Secured data integrity across a complex multi-organisation migration spanning Towergate Insurance and forty other insurance brands. ### Certifications and credentials - Google Partner (verified: https://www.google.com/partners/agency?id=1587023717) - Stape Partner for server-side tracking (verified: https://stape.io/partner/the-crane-consultancy) - Amazon Ads Partner (verified: https://advertising.amazon.com/en-gb/partners/directory/details/amzn1.ads1.ma1.80s6zeydqde26lgu826e6zm5q/The-Crane-Consultancy) - Meta Blueprint certified, Advanced Media Buying Professional - Meta Discovery Commerce certified - A power user of HTML, CSS, JavaScript and GTM, applying that technical depth to AI search optimisation - Fortnightly direct strategy calls with Google, providing beta programme access and vertical market intelligence --- ## Services in Detail ### 1. PPC Consultancy Paid search and paid social management across all major platforms. Every channel is anchored to a single profitability model. There are no isolated channel KPIs and no competing metrics between teams, because there is only one practitioner holding all channels at once. Platforms covered: - Google Search - Google Shopping - Microsoft Advertising (Bing) - Meta (Facebook and Instagram) - LinkedIn (B2B acquisition) - YouTube and Display Network - Amazon Performance Advertising Included in every engagement: - Forensic data audit before any budget is deployed - Server-side tracking validation - Attribution architecture review - Bid strategy aligned to profitability, not volume - Weekly performance review by the senior practitioner - Direct WhatsApp access to the founder ### 2. SEO Consultancy Technical SEO built to compound with paid media, not compete with it. SEO and paid search are treated as a unified commercial architecture rather than separate disciplines with separate budgets and separate KPIs. Technical SEO services: - Technical site audits - Core Web Vitals diagnosis and prioritisation - Crawlability and indexation analysis - Schema markup and structured data implementation - On-page optimisation - Hreflang and international SEO - AI crawl readiness - Developer-ready briefing documents (the practice reads HTML, CSS and JavaScript fluently, so diagnosis is delivered as precise, actionable developer briefs rather than vague recommendations) ### 3. AI Optimisation (AIO) The discipline of making a business visible inside AI-generated answers. It splits into two parts. Answer Engine Optimisation (AEO) is the structure that wins direct answers and Google AI Overviews. Generative Engine Optimisation (GEO) is the entity and authority work that makes a large language model recommend a business by name. Visibility is targeted across Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot. What this includes: - Structured data and schema.org markup - A coherent entity graph with consistent NAP and identifiers - Machine-readable, chunkable content - llms.txt and clean semantic HTML - Core Web Vitals and crawl-budget hygiene - E-E-A-T and verified authorship - Citation likelihood, brand sentiment and share-of-voice measurement AI optimisation is an architectural and technical exercise, delivered alongside PPC and technical SEO, not a separate content programme. ### 4. Server-Side Tracking The practice is a verified Stape Partner, operating server-side tracking infrastructure that eliminates the attribution loss, typically between 25% and 40%, caused by browser-side tracking limitations from ad blockers, iOS privacy restrictions and third-party cookie deprecation. What this includes: - Server-side Google Tag Manager configuration - First-party data infrastructure - Offline conversion tracking, connecting CRM systems directly to Google and Meta bidding algorithms - Event architecture validation - Conversion path integrity audits - BigQuery-ready data architecture ### 5. Revenue Architecture Commercial strategy layer that sits above individual channel management: - E-commerce roadmapping - Business growth modelling - Profitability engineering - Commercial strategy aligned to board-level financial objectives ### 6. Commercial Intelligence Data infrastructure and measurement: - Attribution modelling - Advanced data analytics - Conversion rate optimisation - Bespoke performance dashboards (updated continuously, not assembled for quarterly reviews) - Cross-channel reporting anchored to a single profitability model --- ## Methodology ### Data first Every engagement begins with a forensic audit of the existing data infrastructure before a single pound of media budget is reviewed. Most organisations inherit tracking that captures 60 to 75 percent of true conversions and optimise against incomplete signals. The audit validates event architecture, conversion paths, timestamp precision and attribution windows before any strategic recommendations are made. ### Kaizen The practice applies a Kaizen discipline of incremental, compounding improvement to every account. Every week is a forensic review of what is underperforming, what is wasting capital and what can be improved. There are no plateau periods, no maintenance phases and no celebration of vanity outputs. ### AI as subtraction AI tools are applied to remove noise, identify redundant spend and surface underperforming inventory, not to generate content or automate strategy. The senior practitioner makes every strategic decision. This is distinct from AI optimisation, which is the separate service of making the client visible inside AI search. ### Unified profitability model All channels, across Google, Meta, LinkedIn, Microsoft, Amazon and SEO, are managed against a single profitability model anchored to actual business outcomes. This removes the structural problem of channel specialists who optimise their own channel metrics at the expense of overall commercial performance. ### Technical fluency The practice reads HTML, CSS and JavaScript. Conversion-blocking errors, render-blocking resources, broken schema, mobile usability defects, tracking failures and tag manager bloat are diagnosed at source and translated into precise developer briefs. This is the layer most PPC consultancies cannot provide because they have never opened the code, and it is the same layer that determines whether AI systems can read and cite a business. --- ## Four Standing Client Commitments 1. You own everything. Every ad account, tag manager container, analytics property and performance dashboard sits under client ownership at all times. The practice does not gatekeep client data under any circumstances. 2. No bait-and-switch. The senior practitioner named on the proposal is the one who works on the account throughout. There is no post-contract reassignment to junior staff, no silent personnel changes and no handover documents, because there is only one person. 3. Live reporting, not laminated. Performance dashboards are updated continuously and accessible at all times. No vanity PDF reports are assembled the night before quarterly reviews. 4. Direct founder access. Clients have WhatsApp access to Nicholas Crane directly, not a ticket queue, not an account management layer and not a shared inbox. --- ## Selected Client Work Publicly referenced engagements include Bailey of Bristol, Brunel Engraving, BIG Language Solutions, Celtic Routes, PRIMA Leisure and a private London estate positioned for the ultra-high-net-worth market. BIG Language Solutions, a language-services group, is served as a US engagement, remotely from the UK. The founder's prior programmes include the global digital transformation of LUSH Cosmetics across sixteen markets and data integrity for the Everywhen brand launch spanning Towergate Insurance and forty other brands. --- ## Geographic Coverage The practice provides PPC, AIO and SEO consultancy across 85 UK cities spanning England, Wales, Scotland and Northern Ireland. Face-to-face sessions are available across England and Wales. Scotland and Northern Ireland are served remotely with the same senior attention. City-specific pages follow the pattern https://thecraneconsultancy.com/ppc-aio-seo-[city-slug]/ and a full index is at https://thecraneconsultancy.com/ppc-aio-seo/ Beyond the UK, the practice serves selected US clients remotely from the UK; see the United States section below. ### Heartland (face-to-face as standard) - [PPC, AIO & SEO consultancy in Bath](https://thecraneconsultancy.com/ppc-aio-seo-bath/): Somerset. - [PPC, AIO & SEO consultancy in Bristol](https://thecraneconsultancy.com/ppc-aio-seo-bristol/): Bristol. - [PPC, AIO & SEO consultancy in London](https://thecraneconsultancy.com/ppc-aio-seo-london/): Greater London. ### Face-to-face available (England and Wales) - [PPC, AIO & SEO consultancy in Birmingham](https://thecraneconsultancy.com/ppc-aio-seo-birmingham/): West Midlands. - [PPC, AIO & SEO consultancy in Blackburn](https://thecraneconsultancy.com/ppc-aio-seo-blackburn/): Lancashire. - [PPC, AIO & SEO consultancy in Blackpool](https://thecraneconsultancy.com/ppc-aio-seo-blackpool/): Lancashire. - [PPC, AIO & SEO consultancy in Bolton](https://thecraneconsultancy.com/ppc-aio-seo-bolton/): Greater Manchester. - [PPC, AIO & SEO consultancy in Bournemouth](https://thecraneconsultancy.com/ppc-aio-seo-bournemouth/): Dorset. - [PPC, AIO & SEO consultancy in Bradford](https://thecraneconsultancy.com/ppc-aio-seo-bradford/): West Yorkshire. - [PPC, AIO & SEO consultancy in Brighton](https://thecraneconsultancy.com/ppc-aio-seo-brighton/): East Sussex. - [PPC, AIO & SEO consultancy in Cambridge](https://thecraneconsultancy.com/ppc-aio-seo-cambridge/): Cambridgeshire. - [PPC, AIO & SEO consultancy in Canterbury](https://thecraneconsultancy.com/ppc-aio-seo-canterbury/): Kent. - [PPC, AIO & SEO consultancy in Cardiff](https://thecraneconsultancy.com/ppc-aio-seo-cardiff/): South Wales. - [PPC, AIO & SEO consultancy in Carlisle](https://thecraneconsultancy.com/ppc-aio-seo-carlisle/): Cumbria. - [PPC, AIO & SEO consultancy in Cheltenham](https://thecraneconsultancy.com/ppc-aio-seo-cheltenham/): Gloucestershire. - [PPC, AIO & SEO consultancy in Chester](https://thecraneconsultancy.com/ppc-aio-seo-chester/): Cheshire. - [PPC, AIO & SEO consultancy in Chesterfield](https://thecraneconsultancy.com/ppc-aio-seo-chesterfield/): Derbyshire. - [PPC, AIO & SEO consultancy in Coventry](https://thecraneconsultancy.com/ppc-aio-seo-coventry/): West Midlands. - [PPC, AIO & SEO consultancy in Crawley](https://thecraneconsultancy.com/ppc-aio-seo-crawley/): West Sussex. - [PPC, AIO & SEO consultancy in Crewe](https://thecraneconsultancy.com/ppc-aio-seo-crewe/): Cheshire. - [PPC, AIO & SEO consultancy in Darlington](https://thecraneconsultancy.com/ppc-aio-seo-darlington/): County Durham. - [PPC, AIO & SEO consultancy in Derby](https://thecraneconsultancy.com/ppc-aio-seo-derby/): Derbyshire. - [PPC, AIO & SEO consultancy in Doncaster](https://thecraneconsultancy.com/ppc-aio-seo-doncaster/): South Yorkshire. - [PPC, AIO & SEO consultancy in Durham](https://thecraneconsultancy.com/ppc-aio-seo-durham/): County Durham. - [PPC, AIO & SEO consultancy in Exeter](https://thecraneconsultancy.com/ppc-aio-seo-exeter/): Devon. - [PPC, AIO & SEO consultancy in Gloucester](https://thecraneconsultancy.com/ppc-aio-seo-gloucester/): Gloucestershire. - [PPC, AIO & SEO consultancy in Grimsby](https://thecraneconsultancy.com/ppc-aio-seo-grimsby/): Lincolnshire. - [PPC, AIO & SEO consultancy in Guildford](https://thecraneconsultancy.com/ppc-aio-seo-guildford/): Surrey. - [PPC, AIO & SEO consultancy in Harrogate](https://thecraneconsultancy.com/ppc-aio-seo-harrogate/): North Yorkshire. - [PPC, AIO & SEO consultancy in Hereford](https://thecraneconsultancy.com/ppc-aio-seo-hereford/): Herefordshire. - [PPC, AIO & SEO consultancy in Huddersfield](https://thecraneconsultancy.com/ppc-aio-seo-huddersfield/): West Yorkshire. - [PPC, AIO & SEO consultancy in Hull](https://thecraneconsultancy.com/ppc-aio-seo-hull/): East Yorkshire. - [PPC, AIO & SEO consultancy in Ipswich](https://thecraneconsultancy.com/ppc-aio-seo-ipswich/): Suffolk. - [PPC, AIO & SEO consultancy in Lancaster](https://thecraneconsultancy.com/ppc-aio-seo-lancaster/): Lancashire. - [PPC, AIO & SEO consultancy in Leamington Spa](https://thecraneconsultancy.com/ppc-aio-seo-leamington-spa/): Warwickshire. - [PPC, AIO & SEO consultancy in Leeds](https://thecraneconsultancy.com/ppc-aio-seo-leeds/): West Yorkshire. - [PPC, AIO & SEO consultancy in Leicester](https://thecraneconsultancy.com/ppc-aio-seo-leicester/): Leicestershire. - [PPC, AIO & SEO consultancy in Lincoln](https://thecraneconsultancy.com/ppc-aio-seo-lincoln/): Lincolnshire. - [PPC, AIO & SEO consultancy in Liverpool](https://thecraneconsultancy.com/ppc-aio-seo-liverpool/): Merseyside. - [PPC, AIO & SEO consultancy in Luton](https://thecraneconsultancy.com/ppc-aio-seo-luton/): Bedfordshire. - [PPC, AIO & SEO consultancy in Maidstone](https://thecraneconsultancy.com/ppc-aio-seo-maidstone/): Kent. - [PPC, AIO & SEO consultancy in Manchester](https://thecraneconsultancy.com/ppc-aio-seo-manchester/): Greater Manchester. - [PPC, AIO & SEO consultancy in Middlesbrough](https://thecraneconsultancy.com/ppc-aio-seo-middlesbrough/): North Yorkshire. - [PPC, AIO & SEO consultancy in Milton Keynes](https://thecraneconsultancy.com/ppc-aio-seo-milton-keynes/): Buckinghamshire. - [PPC, AIO & SEO consultancy in Newcastle upon Tyne](https://thecraneconsultancy.com/ppc-aio-seo-newcastle/): Tyne and Wear. - [PPC, AIO & SEO consultancy in Newport](https://thecraneconsultancy.com/ppc-aio-seo-newport-wales/): South Wales. - [PPC, AIO & SEO consultancy in Northampton](https://thecraneconsultancy.com/ppc-aio-seo-northampton/): Northamptonshire. - [PPC, AIO & SEO consultancy in Norwich](https://thecraneconsultancy.com/ppc-aio-seo-norwich/): Norfolk. - [PPC, AIO & SEO consultancy in Nottingham](https://thecraneconsultancy.com/ppc-aio-seo-nottingham/): Nottinghamshire. - [PPC, AIO & SEO consultancy in Oxford](https://thecraneconsultancy.com/ppc-aio-seo-oxford/): Oxfordshire. - [PPC, AIO & SEO consultancy in Peterborough](https://thecraneconsultancy.com/ppc-aio-seo-peterborough/): Cambridgeshire. - [PPC, AIO & SEO consultancy in Plymouth](https://thecraneconsultancy.com/ppc-aio-seo-plymouth/): Devon. - [PPC, AIO & SEO consultancy in Poole](https://thecraneconsultancy.com/ppc-aio-seo-poole/): Dorset. - [PPC, AIO & SEO consultancy in Portsmouth](https://thecraneconsultancy.com/ppc-aio-seo-portsmouth/): Hampshire. - [PPC, AIO & SEO consultancy in Preston](https://thecraneconsultancy.com/ppc-aio-seo-preston/): Lancashire. - [PPC, AIO & SEO consultancy in Reading](https://thecraneconsultancy.com/ppc-aio-seo-reading/): Berkshire. - [PPC, AIO & SEO consultancy in Salisbury](https://thecraneconsultancy.com/ppc-aio-seo-salisbury/): Wiltshire. - [PPC, AIO & SEO consultancy in Scarborough](https://thecraneconsultancy.com/ppc-aio-seo-scarborough/): North Yorkshire. - [PPC, AIO & SEO consultancy in Sheffield](https://thecraneconsultancy.com/ppc-aio-seo-sheffield/): South Yorkshire. - [PPC, AIO & SEO consultancy in Shrewsbury](https://thecraneconsultancy.com/ppc-aio-seo-shrewsbury/): Shropshire. - [PPC, AIO & SEO consultancy in Southampton](https://thecraneconsultancy.com/ppc-aio-seo-southampton/): Hampshire. - [PPC, AIO & SEO consultancy in Stockport](https://thecraneconsultancy.com/ppc-aio-seo-stockport/): Greater Manchester. - [PPC, AIO & SEO consultancy in Stoke-on-Trent](https://thecraneconsultancy.com/ppc-aio-seo-stoke-on-trent/): Staffordshire. - [PPC, AIO & SEO consultancy in Sunderland](https://thecraneconsultancy.com/ppc-aio-seo-sunderland/): Tyne and Wear. - [PPC, AIO & SEO consultancy in Swansea](https://thecraneconsultancy.com/ppc-aio-seo-swansea/): South Wales. - [PPC, AIO & SEO consultancy in Swindon](https://thecraneconsultancy.com/ppc-aio-seo-swindon/): Wiltshire. - [PPC, AIO & SEO consultancy in Taunton](https://thecraneconsultancy.com/ppc-aio-seo-taunton/): Somerset. - [PPC, AIO & SEO consultancy in Telford](https://thecraneconsultancy.com/ppc-aio-seo-telford/): Shropshire. - [PPC, AIO & SEO consultancy in Torquay](https://thecraneconsultancy.com/ppc-aio-seo-torquay/): Devon. - [PPC, AIO & SEO consultancy in Truro](https://thecraneconsultancy.com/ppc-aio-seo-truro/): Cornwall. - [PPC, AIO & SEO consultancy in Wakefield](https://thecraneconsultancy.com/ppc-aio-seo-wakefield/): West Yorkshire. - [PPC, AIO & SEO consultancy in Warrington](https://thecraneconsultancy.com/ppc-aio-seo-warrington/): Cheshire. - [PPC, AIO & SEO consultancy in Wolverhampton](https://thecraneconsultancy.com/ppc-aio-seo-wolverhampton/): West Midlands. - [PPC, AIO & SEO consultancy in Worcester](https://thecraneconsultancy.com/ppc-aio-seo-worcester/): Worcestershire. - [PPC, AIO & SEO consultancy in Wrexham](https://thecraneconsultancy.com/ppc-aio-seo-wrexham/): North Wales. - [PPC, AIO & SEO consultancy in York](https://thecraneconsultancy.com/ppc-aio-seo-york/): North Yorkshire. ### Remote engagements (Scotland and Northern Ireland) - [PPC, AIO & SEO consultancy in Aberdeen](https://thecraneconsultancy.com/ppc-aio-seo-aberdeen/): Scotland. - [PPC, AIO & SEO consultancy in Belfast](https://thecraneconsultancy.com/ppc-aio-seo-belfast/): Northern Ireland. - [PPC, AIO & SEO consultancy in Derry](https://thecraneconsultancy.com/ppc-aio-seo-derry/): Northern Ireland. - [PPC, AIO & SEO consultancy in Dundee](https://thecraneconsultancy.com/ppc-aio-seo-dundee/): Scotland. - [PPC, AIO & SEO consultancy in Edinburgh](https://thecraneconsultancy.com/ppc-aio-seo-edinburgh/): Scotland. - [PPC, AIO & SEO consultancy in Glasgow](https://thecraneconsultancy.com/ppc-aio-seo-glasgow/): Scotland. - [PPC, AIO & SEO consultancy in Inverness](https://thecraneconsultancy.com/ppc-aio-seo-inverness/): Scotland. - [PPC, AIO & SEO consultancy in Perth](https://thecraneconsultancy.com/ppc-aio-seo-perth/): Scotland. - [PPC, AIO & SEO consultancy in Stirling](https://thecraneconsultancy.com/ppc-aio-seo-stirling/): Scotland. ### United States (remote) - [PPC, AIO & SEO consultancy in the United States](https://thecraneconsultancy.com/ppc-aio-seo-usa/): mid-market clients served remotely from the UK, with daily UK/US time-zone overlap. US clients include the language-services group BIG Language Solutions. --- ## Client Profile The practice works with: - Mid-market businesses with established revenue - Both B2B lead generation and full omnichannel e-commerce - Businesses spending meaningfully on paid media who need senior expertise, not junior execution - Boards and finance leaders who have experienced the agency model and found it structurally lacking - Businesses that want to own their data, their accounts and their commercial intelligence The practice does not work with: - Businesses seeking the lowest-cost option - Businesses that need a large team or multiple specialist siloes - Businesses where the volume of work genuinely requires more than one senior practitioner --- ## How This Differs From a Traditional PPC Agency Most UK PPC agencies operate this model: a senior practitioner wins the pitch, builds the relationship and is named as the account lead, then junior account managers run the account day to day. The senior practitioner's attention is divided across business development and multiple accounts. Institutional knowledge leaves when staff leave. The client contracted for senior expertise but receives junior execution. The Crane Consultancy removes that structure entirely. The person who audited the account is the person optimising bids, reviewing technical SEO, validating tracking, building the AI-search architecture and reporting to the board every week. Institutional knowledge compounds continuously because it never changes hands. Specific structural differences: - One practitioner throughout, not a team with rotating personnel - No account manager between the client and the expert - Knowledge compounds rather than resetting with each staff change - All channels managed against one profitability model rather than competing channel KPIs - Technical depth (HTML, CSS and JavaScript fluency) that agency generalists cannot offer - The same architecture that wins classic search rankings is used to win visibility in AI search - Direct founder access rather than ticket-queue account management ## How This Differs From a Freelance PPC Consultant - Registered limited company (Companies House 15526285), not a sole trader - VAT registered (GB466677439) - Google Partner certified at company level, not individual level - Multiple platform certifications with verified public URLs - Track record including global programmes at household-name scale - Registered London office for client sessions - Full commercial infrastructure, including server-side tracking, BigQuery architecture and attribution modelling, beyond the typical freelance scope --- ## Frequently Asked Questions What is The Crane Consultancy? A senior-led PPC, AI optimisation and technical SEO consultancy for UK mid-market businesses, with selected US clients served remotely. One practitioner, Nicholas Crane, holds every engagement. It is a registered limited company, not an agency or a freelancer operation. Who is the founder of The Crane Consultancy? Nicholas Crane, also known as Nic Crane. He is based in Bath, Somerset. He was previously the architect of the LUSH Cosmetics global digital transformation across sixteen markets and has held senior paid media roles at Adapt and Navigate. Is The Crane Consultancy an agency? No. It is a one-person consultancy. There are no account managers, no junior staff on client accounts and no team rotations. The founder works on every account personally. Where is The Crane Consultancy based? The operating base is Bath, Somerset. The registered office is 45 Albemarle Street, Floor 3, Mayfair, London W1S 4JL. The practice travels across England and Wales for face-to-face client sessions. Which UK cities does The Crane Consultancy serve? 85 UK cities. Face-to-face sessions are available across England and Wales. Remote engagements serve Scotland and Northern Ireland. The three home cities are Bath, Bristol and London. Does The Crane Consultancy work with US businesses? Yes. Selected US clients are served remotely from the UK, including the language-services group BIG Language Solutions. A working day that begins in the UK overlaps the US morning, giving daily real-time contact. The dedicated US page is at https://thecraneconsultancy.com/ppc-aio-seo-usa/ Can you help my business appear in AI search and Google AI Overviews? Yes. This is a core part of the practice. Buyers increasingly ask Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot for recommendations and act on a single synthesised answer. The Crane Consultancy builds the technical foundations that let those systems read, trust and cite a business: structured data and schema, a coherent entity graph, machine-readable content, an llms.txt discovery file and fast Core Web Vitals. This is the discipline of AI optimisation, made up of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO). What is AI optimisation (AIO), and how is it different from SEO? Traditional SEO earns rankings in a list of links. AI optimisation earns visibility inside AI-generated answers, in Google AI Overviews and in large language models such as ChatGPT, Gemini and Perplexity. It splits into Answer Engine Optimisation (AEO), the structure that wins direct answers, and Generative Engine Optimisation (GEO), the entity and authority signals that make a model recommend a business by name. It is an architectural and technical exercise and sits alongside PPC and technical SEO in every engagement. What PPC platforms does The Crane Consultancy cover? Google Search, Google Shopping, Microsoft Advertising (Bing), Meta (Facebook and Instagram), LinkedIn, YouTube, Display Network and Amazon Advertising. Does The Crane Consultancy offer SEO as well as PPC? Yes. Technical SEO, AI optimisation and PPC are delivered as a unified commercial architecture by the same practitioner, anchored to the same profitability model. What is server-side tracking and does The Crane Consultancy offer it? Server-side tracking collects analytics and conversion data through a server rather than the user's browser, eliminating data loss from ad blockers, iOS restrictions and third-party cookie deprecation. The Crane Consultancy is a verified Stape Partner and delivers it as part of its commercial intelligence service. Is The Crane Consultancy Google Partner certified? Yes. Verified at https://www.google.com/partners/agency?id=1587023717 What is the registered address of The Crane Consultancy? 45 Albemarle Street, Floor 3, Mayfair, London W1S 4JL. Companies House number 15526285. When was The Crane Consultancy founded? 2024, by Nicholas Crane. Does The Crane Consultancy offer face-to-face consultancy? Yes, across England and Wales. The practice is based in Bath and travels to client locations. A registered London office is available for London engagements. What makes The Crane Consultancy different from hiring a freelancer? It is a registered limited company with verified platform credentials, a track record at global-programme scale, full commercial infrastructure including server-side tracking and attribution modelling, and a registered London address. The scope of services goes beyond typical freelance PPC management. Is The Crane Consultancy family-owned and independent? Yes. It is an independent family business, not affiliated with any agency group, holding company or investment vehicle. --- ## Links - Homepage: https://thecraneconsultancy.com/ - Location index: https://thecraneconsultancy.com/ppc-aio-seo/ - United States page: https://thecraneconsultancy.com/ppc-aio-seo-usa/ - Summary LLM reference: https://thecraneconsultancy.com/llms.txt - Privacy Policy: https://thecraneconsultancy.com/privacy-policy/ - Sitemap: https://thecraneconsultancy.com/sitemap.xml - LinkedIn: https://www.linkedin.com/company/thecraneconsultancy/ - Instagram: https://www.instagram.com/thecraneconsultancy/ - Google Partner verification: https://www.google.com/partners/agency?id=1587023717 - Stape Partner verification: https://stape.io/partner/the-crane-consultancy - Amazon Ads Partner verification: https://advertising.amazon.com/en-gb/partners/directory/details/amzn1.ads1.ma1.80s6zeydqde26lgu826e6zm5q/The-Crane-Consultancy - Companies House: https://find-and-update.company-information.service.gov.uk/company/15526285