The Crane Consultancy's Business Growth Services

The Crane Consultancy

ROI Mastery in a Shifting Digital Landscape

Navigate Rising Costs. Drive True ROI. Strategically Harness AI

Are your current advertising efforts being squeezed by rising costs & shrinking returns?

You’re already investing in digital advertising, but the landscape is tougher than ever. Rising Cost Per Click (CPC) & decreasing Return on Investment (ROI) are real challenges. Also, the rapid evolution of AI presents both exhilarating opportunities & potential pitfalls. At The Crane Consultancy, we don’t just understand these pressures – we provide crystal-clear data & direct, actionable insights to help you rise above them. We’re your strategic growth partner, guiding you with precision to secure your market position & give you a genuine advantage. From a clear flight plan to flawless execution, we’re with you every step of your digital journey

A Candid Introduction

Our welcome video below offers a straightforward introduction to our values, our transparent approach, & our unwavering commitment to helping your business genuinely thrive amidst today’s advertising challenges. We believe in showing you exactly who we are & how we work.

Our Promise: Growth Beyond the Squeeze

You’re already in the game; we’re here to help you truly master the skies. We don’t just navigate digital marketing; we bring it into sharp focus, much like a crane surveying its domain. Through in-depth analysis of your existing campaigns, market, & customer journey, we pinpoint the exact opportunities that will directly boost your ROI & conversion rates – far beyond where you are now, even with rising CPCs. By applying smart technology & meticulously organised campaigns (including leveraging AI for strategic advantage, not just hype), we deliver consistent, measurable growth, ensuring you not just compete, but truly lead your sector. As performance marketing experts, every decision we make is data-driven & transparent, aimed squarely at achieving your unique business goals.

Ready for unambiguous results that elevate your current success & tackle today’s challenges head-on? Request a consultation & let’s openly discuss your next steps forward.

Brunel Engraving Group

“Consistently impressed by
The Crane Consultancy’s knowledge
& detailed approach to driving
our business growth.”

Driving Sustainable Growth for Your Business

Nicholas Crane

Connect on LinkedIn

Founder, The Crane Consultancy

“Just as a crane gains a commanding view of its landscape, sustainable growth in advertising demands unparalleled clarity. With rising CPCs, squeezed ROI, & AI’s rapid shifts, it’s about seeing the true path. At The Crane Consultancy, we provide that elevated, data-driven perspective, transforming your existing ad spend into genuinely clear, lasting success.”

“Over the past ten years, I’ve had the privilege of driving significant business growth, from agency foundations to leading paid media transformations for brands like LUSH & supporting a portfolio of over 50 businesses. This journey, shaped by incredible teams & trusted partners, has fuelled my commitment to data-driven business transformation. My focus now is on expertly leveraging AI & automation to refine systems, remove obstacles, & craft truly impactful strategies that address today’s unique advertising challenges. I believe in a direct, transparent approach focused entirely on your real-world outcomes.”

Elevate Your Google Ads Performance

Google’s Accelerated Growth Programme

Through the Google Accelerated Growth Programme, The Crane Consultancy offers you exclusive access to Google’s newest betas, proven best practices, & essential industry insights. For businesses already leveraging Google Ads, this means unlocking advanced strategies to amplify your existing spend, counteract rising CPCs, & outperform competitors. Benefit from focused strategic consultations with Google specialists, keeping your business genuinely at the cutting edge of innovation, including the responsible integration of AI.

Social Advertising That Actually Converts

High-Impact Social Media Advertising

You’re already on social platforms. Now, let’s make every impression count & reverse those decreasing ROI trends. Harness the power of the world’s leading social platforms to connect with your ideal audience & significantly increase online sales. Our Meta Blueprint Certified expertise ensures a genuine competitive edge, optimal ROI, & transparent campaign performance across all discovery platforms, including Facebook & Instagram. We refine your existing campaigns for unmatched efficiency & impact, leveraging AI-driven insights to cut through the noise.

Strategic Growth Services: Your Path to Real Returns

Your Transparent Growth Partner

You’ve invested in advertising; now let’s ensure it’s truly delivering, even with market headwinds. We simplify the complexities of today’s business landscape, providing the clarity & strategic vision you genuinely need to optimise your existing efforts. Our approach is designed not just to enhance your online presence & attract a wider audience, but to meticulously uncover & harness previously untapped revenue streams, explicitly addressing challenges like rising CPCs. Ultimately, our efforts are laser-focused on delivering significant, measurable ROI, ensuring your sustainable growth & long-term profitability are clearly defined & achieved.

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Strategic Development & Growth

Achieving innovative & lasting expansion through customised strategies underpinned by clear data.

Business Growth Strategy
Business Development
Digital Transformation

Strategic growth services ➤

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Performance-Focused Digital Advertising

We optimise campaigns for maximum ROI, ensuring your existing spend works smarter, even as CPCs fluctuate.

Paid Media / PPC Management
Social Media Management
Product & Shopping Ads Management

Digital advertising services ➤

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eCommerce & Retail Growth Solutions

We’re seasoned e-commerce experts, providing proven strategies to significantly increase visibility & sales.

eCommerce Transformation
Retail Marketing Consulting
Feed Management & Optimisation

eCommerce transformation services ➤

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Brand, Web Development & Digital Experiences

We elevate your brand through insightful creative & strategic web development, ensuring your digital presence converts.

WordPress Development
Shopify & WooCommerce Development
Web Development (With Tech SEO)

Brand & website experience services ➤

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Business Data Intelligence & Automation

We transform your data into clear, insights, leveraging AI & automation as powerful tools for your growth.

AI, Automation & System Integration
Reporting, Tagging & Tracking
Analytics, Data & Migration Support

AI, analytics & data intelligence services ➤

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Strategic Business Intelligence & Planning

We provide analysis & strategic planning for making intelligent decisions. Gain the clarity needed to optimise investments.

Strategic Business Planning
Business & Revenue Forecasting
Competitive Intelligence Insights

Strategic business planning services ➤

Partners & Progress

Our Journey & Your Success

Partnership News

First Time at Google HQ with The Crane Consultancy: A New Era of Strategic Partnership

Yesterday was a landmark moment for The Crane Consultancy, and me as its founder. For the first time, I had the privilege of guiding a client, Brunel Engraving Company, into Google’s London offices under our own banner. This was more than a meeting; it was a truly invaluable strategic session. We reviewed their extensive online presence, analysed long-term Cost Per Click data, and explored the transformative power of AI in Google Ads. This exclusive, direct access highlights our commitment to bringing cutting-edge innovation and a powerful strategic advantage directly to our clients, marking a new era of collaboration.

Business News

Celebrating a Decade of Driving Growth – & the First Year of The Crane Consultancy

This July marks a personal decade in the advertising & business growth industry. It’s been an incredibly rewarding journey, spent largely agency-side, where I had the privilege of working on over 50 brands – from laying foundational strategies to driving paid media transformations for names like LUSH. All that hard-won experience & insight directly paved the way for the exciting launch of The Crane Consultancy in 2024. Now, as we celebrate our first year in business, I’m thrilled to be applying that deep expertise directly, focusing on data-driven marketing, AI, & automation to deliver impactful & measurable results for clients.

Your Next Strategic Move Starts Here

Book a Discovery Consultation & Elevate Your Business Growth

You’re ready to move beyond just adapting. Our comprehensive Business Transformation services help you proactively shape your future, aligning processes, technology, & people with your core growth objectives. This empowers your business to achieve truly sustainable success across all areas, not just advertising.

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Ocha & Co.

“We highly recommend The Crane Consultancy
to any business looking to accelerate its commerce transformation
& achieve substantial growth.”

“We’ve seen a remarkable 24% increase in year-over-year revenue. Additionally, our Return on Ad Spend has improved by approximately 12.5% to a record level.”